E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.

Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.

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Rescooped by Lionel Reichardt / le Pharmageek from Better Safety
November 23, 2012 9:17 AM
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web events : what for ?

November 23, 2012 8:21 AM


Manhattan Research Strategic Insight®

Taking the Pulse® Europe 2011 #10

 

Are online promotion investments meeting demand ?

 

 

 

There is an unmet demand for online promotional programs in the EU. In 2011, 20% of EU physicians participated in an online promotional program, either by conducting a self-guided program, a live one-on-one online presentation or a live/recorded webcast. However, 16% of EU physicians have not participated in an online promotional program but are very interested in doing so.

Unmet demand for online promotional programs is highest in Italy and the United Kingdom. In both of these countries 18% of physicians are currently participating in online promotional programs, while an additional 20% of physicians are not participating but very interested in doing so. This finding suggests that a deficit in the number of campaigns and/or physicians’ inability to find programs when they need them are potential contributing factors to the sub-optimal adoption in these markets.

In order to improve physician participation in online promotional programs, marketers should consider making these programs more accessible through non-pharma properties. Among EU physicians very interested but not currently participating in online promotional programs, 53% of physicians would like to access these programs via a physician portal websites (e.g. Doctors33 and Medscape), while just 24% are interested in accessing them through a product website.

 


Via fabrice gaullier
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Scooped by Lionel Reichardt / le Pharmageek
November 23, 2012 8:09 AM
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Le Dossier Médical Personnel bientôt accessible sur mobile pour les professionnels de santé | Proxima Mobile : applications et services gratuits sur mobile pour les citoyens

Le Dossier Médical Personnel bientôt accessible sur mobile pour les professionnels de santé | Proxima Mobile : applications et services gratuits sur mobile pour les citoyens | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.proximamobile.fr - November 23, 2012 8:09 AM
Portail des applications et de services aux citoyens sur téléphone mobile, coordonné par la Délégation aux usages de l'Internet (Ministère de la Recherche / Ministère de l'Industrie) .
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Scooped by Lionel Reichardt / le Pharmageek
November 23, 2012 3:46 AM
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Rencontres HAS 2011 - Évaluation médico-économique à la HAS : mode ...

From fr.slideshare.net - November 23, 2012 3:46 AM
Les missions médico-économiques confiées par le législateur à la Haute Autorité de Santé en 2008 conduisent à intégrer la préoccupation d'un bon usage...
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November 23, 2012 1:25 AM
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Conférence parlementaire sur l'e-santé

Conférence parlementaire sur l'e-santé | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From simonletellier.adiph.fr - November 22, 2012 7:56 PM
L'e-santé ? Le « Juste soin au juste endroit« . la télémédecine existe depuis 15 ans à l'hôpital. pour le triage aux Urgences : c'est de la télé-expertise.
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November 23, 2012 1:21 AM
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INSCRIVEZ VOUS ! Newsletter Communauté #hcsmeufr.. Big #FF a tous

INSCRIVEZ VOUS ! Newsletter Communauté #hcsmeufr.. Big #FF a tous | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From wikispaces.us6.list-manage.com - November 21, 2012 10:07 PM
Newsletter Communauté #hcsmeufr Email Forms (Top story: Newsletter Communauté #hcsmeufr http://t.co/z49UEO8B, see more http://t.co/JR17POCi...)...
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma Rep 2.0
November 23, 2012 1:03 AM
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PwC sees golden era for pharmas that dump the junk, innovate - FiercePharma

PwC sees golden era for pharmas that dump the junk, innovate - FiercePharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.fiercepharma.com - November 22, 2012 7:32 AM
The future of pharma may look pretty bleak over the next few years. The patent cliff has laid to waste blockbusters while too many drugs that were to replace them have withered on the Phase III trial vine.
Via Dan Baxter
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Scooped by Lionel Reichardt / le Pharmageek
November 23, 2012 12:57 AM
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Print: still not dead!

Print: still not dead! | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.mmm-online.com - November 21, 2012 1:53 PM

We all (well, a few of us digital evangalists) get really excited about digital in the multi-channel ether, but beware those that forget paper!
This bit of research shows us just how attached to printed articles our doctors still are... but please do not let this be a reason to forget all those other channels - do you really believe you are only influenced by what you read on paper, and all those other touch-points do not contribute?

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Rescooped by Lionel Reichardt / le Pharmageek from Le monde du mobile et ses nouveaux usages : news web mobile, apps en m sante et telemedecine, m learning , e marketing , etc
November 23, 2012 12:56 AM
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50% des français n’ont ni smartphone, ni tablette tactile

50% des français n’ont ni smartphone, ni tablette tactile | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.gizmodo.fr - November 22, 2012 11:45 AM
Quand bien même le smartphone ou la tablette pourraient sembler être des objets du quotidien pour certains, il ne faut pas oublier que les technologies mettent parfois longtemps à s’inviter dans TOUS les foyers.
Via dbtmobile
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Rescooped by Lionel Reichardt / le Pharmageek from Is the iPad a revolution?
November 23, 2012 12:51 AM
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The smartphone or the tablet: Who's using all these devices?

The smartphone or the tablet: Who's using all these devices? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From news.cnet.com - November 22, 2012 1:59 PM
As more of today's consumers own both a smartphone and a tablet, how do they choose which device to use? Read this article by Lance Whitney on CNET News. (Pretty much what we all knew about #iPhone and #iPad usage.
Via Guillaume Decugis
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Scooped by Lionel Reichardt / le Pharmageek
November 22, 2012 12:24 AM
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L’industrie pharmaceutique mondiale souffrira jusqu’en 2015

L’industrie pharmaceutique mondiale souffrira jusqu’en 2015 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.usinenouvelle.com (via @cderohan) - November 21, 2012 1:45 PM
La 'falaise des brevets' n’a pas fini de rogner les bénéfices des mastodontes de l’industrie pharmaceutique. Selon l’étude ...
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Rescooped by Lionel Reichardt / le Pharmageek from Better Safety
November 22, 2012 12:15 AM
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Digital Chaos and Opportunity in Pharma (PharmaTimes’ Digital Round Table Review)

Digital Chaos and Opportunity in Pharma (PharmaTimes’ Digital Round Table Review) | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From markwalmsley.wordpress.com - May 9, 2012 4:33 AM
The words “chaos” and “opportunity” are the same in Chinese according to Michael Reilly of Triantan Solutions, one of the expert speakers at the recent PharmaTimes’ Round Table event on D...
Via John Pugh, fabrice gaullier
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma & Medical Devices
November 21, 2012 3:53 PM
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New 'iDry' App Helps Patients Overcome Urinary Incontinence

From www.healthtechzone.com - November 21, 2012 3:18 PM
There is a movement that has a website at the eponymous quantifiedself.com. Its aim is to track, record, quantify, graph, tabulate, etc. any and all activities performed by the “self” (a la- everything). How many steps did the day cost you? How many calories did you consume? How many seconds did you sleep? How would you create a chart that represents your mood in relation to the time? What is the relationship of a hobby (H) to a psychological disorder (D)? I jest.

Via Richard Meyer
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Rescooped by Lionel Reichardt / le Pharmageek from Healthcare
November 21, 2012 11:06 AM
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Mobile Healthcare - The Future of Mobile Apps, Devices & Solutions [Infographic]

Mobile Healthcare - The Future of Mobile Apps, Devices & Solutions [Infographic] | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From readwrite.com - November 21, 2012 6:56 AM

The Mobile Revolution continues to change how industry after industry goes about day-to-day business. Yet one industry has been surprisingly slow to embrace the benefits of mobile: healthcare. Many observers find that strange, since healthcare could clearly benefit from the power of smartphones and tablets attached to the cloud.

 

The potential for mobile to disrupt the healthcare industry is extremely high but faces a variety of limiting factors from regulations to culture. 


Via OMP Digital
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Scooped by Lionel Reichardt / le Pharmageek
November 23, 2012 8:28 AM
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Le trafic mobile devrait être multiplié par 12 d'ici 2018

Le trafic mobile devrait être multiplié par 12 d'ici 2018 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.zdnet.fr - November 23, 2012 3:26 AM
Selon les derniers chiffres d'Ericsson, le trafic de données mobiles a encore doublé entre le troisième trimestre 2011 et le troisième trimestre 2012.
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Scooped by Lionel Reichardt / le Pharmageek
November 23, 2012 3:57 AM
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Lancement de DMD-sante.com hier.. forum collaboratif médecin/patient + test d'applications

Lancement de DMD-sante.com hier.. forum collaboratif médecin/patient + test d'applications | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.dmd-sante.com - November 23, 2012 3:57 AM
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Rescooped by Lionel Reichardt / le Pharmageek from PHARMA : COMPRENDRE LES TRANSFORMATIONS, ÉCLAIRER LES STRATÉGIES
November 23, 2012 2:30 AM
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Effective pharma marketing starts with a patient journey

Effective pharma marketing starts with a patient journey | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.pharmaphorum.com - November 7, 2012 8:58 AM
Strong analysis and effective marketing go hand in hand, so we catch up with Dr Simone Seiter to hear about a new approach that is changing the way pharma operates.
Via Jarek Kucia, Lionel Reichardt / le Pharmageek
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Dan Baxter's curator insight, December 14, 2012 4:53 PM

The shift in patient influence means more emphasis on the patient journey by pharma marketers. 
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Scooped by Lionel Reichardt / le Pharmageek
November 23, 2012 1:22 AM
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Enquête : Les médecins généralistes et leurs perceptions des discussions avec les patients sur internet

From fr.slideshare.net - November 19, 2012 3:58 PM
Congrès de la médecine générale – Nice 24 juin 2011 Table ronde « Plus de deux Français sur trois sur Internet : quel impact pour vous, généralistes?
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Scooped by Lionel Reichardt / le Pharmageek
November 23, 2012 1:19 AM
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JIM - Où discuter entre médecins sur internet ? Myspeciality, communaute de medecins...

From www.jim.fr - November 22, 2012 1:42 PM
Top story: JIM - Où discuter entre médecins sur internet ?
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Rescooped by Lionel Reichardt / le Pharmageek from Digital marketing pharma
November 23, 2012 1:00 AM
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Pharma marketing 2.0 – have we M.E.T yet? | pharmaphorum

From www.pharmaphorum.com - November 21, 2012 12:05 PM
Much has been written about pharmaceutical marketing's reluctance to fully embrace the new technologies taking other industries by storm. While others harness the power of tablets, smartphones, and social media to reach ...
Via Olivier Delannoy
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Rescooped by Lionel Reichardt / le Pharmageek from Mobile Health: How Mobile Phones Support Health Care
November 23, 2012 12:57 AM
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Study Ties Web-Based Doctor Visits to More Antibiotic Prescriptions

Study Ties Web-Based Doctor Visits to More Antibiotic Prescriptions | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.ihealthbeat.org - November 21, 2012 3:15 PM
A study finds that doctors are less likely to order tests and more likely to prescribe antibiotics when they treat a patient through an online consultation.

 

 


Via Camilo Erazo, ChemaCepeda, dbtmobile
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Rescooped by Lionel Reichardt / le Pharmageek from #eHealthPromotion, #SaluteSocial
November 23, 2012 12:52 AM
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Health 2.0, How far can interactive digital medicine go?

Health 2.0, How far can interactive digital medicine go? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.economist.com - October 30, 2012 12:46 PM

THE advances in digital medicine described in this special report have already started to move patients from the margins of the medical system to its centre. Some think there are bigger things to come. “The key is patient-driven research,” explains Gregory Simon, head of Faster Cures, an advocacy group in Washington, DC. 


Via QUIP Marketing, Paul Epping, Usalbiomedica, Giuseppe Fattori
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Scooped by Lionel Reichardt / le Pharmageek
November 22, 2012 11:10 AM
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#hcsmeufr - Initiatives digital santé 2012 Survey

From www.surveymonkey.com (via @capitalpublicat) - November 22, 2012 11:04 AM
RT @LeemFrance: RT @hcsmeufr : Sondage #hcsmeufr : les initiatives digital santé marquantes de l'année 2012 http://t.co/ZpPoYoNP...
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Scooped by Lionel Reichardt / le Pharmageek
November 22, 2012 12:20 AM
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En route vers la santé 2.0!

En route vers la santé 2.0! | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.jolpress.com (via @JulienLivis) - November 21, 2012 5:54 PM
Avec le vieillissement galopant de la population et les nombreux nouveaux enjeux auxquels doit faire face le secteur médical, il est grand temps que la médecine française s'équipe de nouveaux outils, numériques.
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Scooped by Lionel Reichardt / le Pharmageek
November 21, 2012 3:59 PM
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Marisol Touraine favorable aux réseaux pour l'optique et le dentaire

Marisol Touraine favorable aux réseaux pour l'optique et le dentaire | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.mutualite.fr (via @mutualite_fr) - November 21, 2012 6:29 AM
Revue de presse : Marisol Touraine favorable aux réseaux pour l'optique et le dentaire http://t.co/PB9AkM10...
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Rescooped by Lionel Reichardt / le Pharmageek from #eHealthPromotion, #SaluteSocial
November 21, 2012 3:52 PM
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The year for mobile-enabled clinical trials: 2013 or 2030? | mobihealthnews

The year for mobile-enabled clinical trials: 2013 or 2030? | mobihealthnews | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From mobihealthnews.com - November 21, 2012 3:46 PM

Clinical trials are a clear area where mobile engagement and big data have serious potential, but it’s still a largely untapped use case. There have been a lot of stories recently about the opportunities in that space, but also on the challenges companies have encountered in implementing them.


Via Giuseppe Fattori
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