Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Medikly, a startup that aims to help pharmaceutical companies reach and better understand physicians, announced today that it has raised $1.2 million in series A financing from Easton Capital. 
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Haro sur la santé ? Les Échos La décision des autorités européennes et françaises de permettre la commercialisation de certains médicaments sur Internet participe de l'idée fausse que la prise de médicament n'est pas toujours un geste qui a des... Via Mélanie Toussaint
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PARIS, 25 février (TICsanté) - Les dirigeants d'Interaction Healthcare (Pulse!
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For more than two decades, pharmaceutical sales representatives have been ubiquitous in doctors’ offices.
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So how can “Big Bad Pharma” instead become “Health,” an industry seen not as healing the sick at best or making a buck off suffering at worst, but keeping people healthy, improving the duration and quality of life, and ultimately contributing to the public good? Clearly that rebranding must start from within, pharma redefining itself and its own goals, shifting from the mere creator of treatment options to providing solutions and benefit to real people—not only reactively to sickness, but proactively in terms of prevention, awareness building, and healthy living. The fairly recent shift in emphasis from marketing specific brands to communicating the value-proposition of entire franchise portfolios is a start. Pharma marketers continue to learn that physicians treat whole patients, and not diseases, and that these diseases are often associated with numerous comorbidities—all in turn influenced by holistic lifestyle factors such as diet, exercise, and emotional well-being. Such “rebranding from within” will continue in a manner best in line with improving how pharma does what it does, and ultimately how the public views the industry.
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Xerfi-Precepta a publié une étude portant sur une analyse du marché de l'e-santé. Estimé à 2,4 milliards d'euros en 2012, celui-ci devrait continuer de croitre à un rythme de 4% à 7% d'ici 2017. Via Henri Lefèvre
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In the past few years, social media has become a standard way of communicating. HealthCare does lag behind, mainly due to privacy issues. It's catching up though, and physicians and providers would do well to embrace it. Via Giuseppe Fattori
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I recently had the chance to watch GoogleGlass project, Mr.Babak Parviz, giving a presentation at FutureMed/Singularity University, as part of the curriculum for this amazing program on the interse...
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e-Medicine is on the rise. Medicine has perennially been stuck in the era of fax machines, but new technology and new laws are bringing innovation in mobile devices, data analytics, and telemedicine. This collection explores how the e-medicine explosion is changing the way we collect and use health information—and how businesses manage health-care costs. Via ehealthgr
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eMarketer helps companies understand the Internet by publishing Internet market research, statistics and objective analysis on Internet marketing, Internet advertising, online trends and online demographics. Via Richard Meyer
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La BCB (Base Claude Bernard) se lance dans le monde digital avec le lancement en ce début d'année une nouvelle version de son site web et de deux applications mobiles. Découverte. La BCB (Base Clau... Via Rémy TESTON
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✿ Planetnurse ✿'s curator insight,
March 7, 2013 7:24 AM
À quand pour les Infirmières? Au Québec/Canada: où en sommes nous? À suivre dans mes prochains post!!
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De 17 295 salariés employés dans la visite médicale des laboratoires pharmaceutiques en France, leur nombre devrait chuter à 13 000 selon les hypothèses les plus pessimistes. Si la part des investissements promotionnels consacrés à la visite médicale est en déclin (– 25,7 % entre 2008 et 2012), ces derniers représentent toutefois encore les deux tiers des dépenses promotionnelles des industriels du médicaments, estimées par le GERS à 2,9 milliards d’euros en 2012. Plusieurs facteurs expliquent le déclin d’un métier considéré hier comme essentiel et qui est, depuis 2007, l’objet de nombreuses critiques et remises en cause. Pourtant ces représentants de la pharma ont encore un rôle à jouer, pour peu qu’ils soient bien formés par leur maison-mère et que leur mission première soit réellement d’informer sur le médicament et son environnement. Via Alexandre DUBOIS, Sophie Bariteau
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United States specialty societies representing more than 500,000 physicians developed lists of Five Things Physicians and Patients Should Question in recognition of the importance of physician and patient conversations to improve care and eliminate unnecessary tests and procedures. These lists represent specific, evidence-based recommendations physicians and patients should discuss to help make wise decisions about the most appropriate care based on their individual situation. Each list provides information on when tests and procedures may be appropriate, as well as the methodology used in its creation. Download a .pdf of all of the lists. Via Olivier Delannoy
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Les médecins s'accordent sur le bénéfice des nouvelles technologies : une donnée encourageante pour la construction d'un environnement de santé connectée. Via Alexandre DUBOIS
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A report from the GSMA and PricewaterhouseCoopers estimates that mobile health could save developed countries $400 billion in 2017. Here are four uses of mobile technology that could help make that happen. Via Alex Butler
BlablaDoctor's comment,
February 26, 2013 8:32 PM
Mobile Health reduce health cost by several others ways.. Just the simple effect to reduce the stress of a patient will reduce his spending in non appropriate therapy.
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Cette troisième édition de PharmaSuccess, rendez-vous du Business Excellence et Marketing Santé de l’industrie pharmaceutique, se déroulera le 21 mars prochain au CNIT de Paris. Présentation. Organ... Via Rémy TESTON
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What is Parkinson's disease? (What is Parkinson's disease? (infographic) | Pinterest #hcsmeu #parkinsons http://t.co/AW7XILkgbC)
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2013 will be the most important year in the U.S. health care industry in modern history thus far. Health care in 2013 centers on 5 themes: Clarity, Costs, Compliance, Consolidation, and Consumers. Via Anneliz Hannan
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Ages ago, when digital was considered separate from everything else, marketers looking for a low-cost alternative to other channels quickly extended their patronage to digital constructs. The promise of one-to-one marketing, two-way conversations and dazzling multimedia was hypnotic, with the browser considered an effective (and inexpensive) way to seduce the masses. Pharma has woken up and realized that it must respond to the digitally-amplified expectations of its customers. After all, the digital technologies in every other sphere of their lives set their expectations for pharma, as well. While there have been regulatory and other reasons for the industry’s delay, many pharma company leaders are now mandating that a higher percentage of marketing budgets be spent on digital. Still, some marketers are unsure how to do that. They struggle to make sense of this digitally-amplified world and connect the dots back to their brands. Instead of recognising digital’s (now historic) centrality to shaping brand and customer behaviour, marketers are again bringing digital to the table skeptically as an executional afterthought. Pharma is bleeding valuable opportunity that other sectors gained long ago. While the maturity of markets, individual knowledge and experience, leadership willingness and ability, time and budget constraints, and lack of exact and precise data are all responsible for this, the most important factor is that marketers are simply waiting too long to bring digital into the conversation. Because of that, sometimes agencies are forced to put on a tactical hat: Want an app or two? Sure! Let’s go viral! You want Facebook? Got it. How about that iPad? We end up pursuing shiny objects instead of being the strategic partners pharma wants us to be.
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![[Infographie] Le trafic mobile français multiplié par 2,6 en 2012 - FrenchWeb.fr | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it](https://img.scoop.it/3-z64kXvJdXxf3paz4_IQjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
