E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.

Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.

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Rescooped by Lionel Reichardt / le Pharmageek from Jeunes Médecins et Médecine Générale
March 1, 2013 1:01 AM
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Médecin-bloggeur: "Alors voilà", une star du Web est née

Médecin-bloggeur: "Alors voilà", une star du Web est née | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.lexpress.fr - February 28, 2013 1:14 PM
Les chroniques humoristiques de Baptiste, étudiant en médecine, connaissent un succès fulgurant. Propulsé par son blog, il vient de signer avec les éditions Fayard.

Via SNJMG
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Rescooped by Lionel Reichardt / le Pharmageek from Digitized Health
March 1, 2013 12:53 AM
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» Grippenet.fr : 5 800 volontaires inscrits au nouveau système de surveillance et de recherche MyPharma Editions | L'Info Industrie & Politique de Santé

» Grippenet.fr : 5 800 volontaires inscrits au nouveau système de surveillance et de recherche MyPharma Editions | L'Info Industrie & Politique de Santé | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.mypharma-editions.com - February 28, 2013 6:01 PM
Actuellement, plus de 5 800 volontaires se sont déjà inscrits et participent à ce nouveau système de surveillance et de recherche, lancé par l'Inserm, l'Université Pierre et Marie Curie et l'Institut de veille sanitaire.

Via Emmanuel Capitaine
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Rescooped by Lionel Reichardt / le Pharmageek from Digitized Health
February 28, 2013 12:40 PM
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Healthcare Industry Enters the Mobile World | HealthWorks Collective

Healthcare Industry Enters the Mobile World | HealthWorks Collective | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From healthworkscollective.com - February 28, 2013 12:00 PM
Juniper Research predicts that mHealth apps could reach 142 million downloads by 2016. Infian is one company that's taking mobility head on.

Via Emmanuel Capitaine
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Scooped by Lionel Reichardt / le Pharmageek
February 28, 2013 9:41 AM
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La mise en place du marketing digital devrait s'accélérer dans l'industrie de santé | Le Cercle Les Echos

La mise en place du marketing digital devrait s'accélérer dans l'industrie de santé | Le Cercle Les Echos | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From lecercle.lesechos.fr - February 27, 2013 10:43 AM
"La mise en place du #marketing #digital devrait s'accélérer dans l'#industrie de #santé" de @Markentive_CEO http://t.co/uEeiF8vAy3 #esante
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Rescooped by Lionel Reichardt / le Pharmageek from Numeric Sapiens
February 28, 2013 9:19 AM
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Bilan Internet : la consultation de vidéo explose en 2012

Bilan Internet : la consultation de vidéo explose en 2012 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.01net.com - February 28, 2013 2:55 AM
En décembre 2012, Médiamétrie recensait 33,7 millions de
vidéonautes, qui y ont consacré 5 heures, ce mois là. Les 15-24 ans sont, de loin, les plus accros.

Via Gilles Raillard
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Scooped by Lionel Reichardt / le Pharmageek
February 28, 2013 9:13 AM
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Adherence bridges the market access gap | pharmaphorum

Adherence bridges the market access gap | pharmaphorum | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.pharmaphorum.com - January 22, 2013 9:11 AM
This article is about how adherence impacts on market access, as payers observe the gap between clinical and real-world data due to non-adherence.
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Scooped by Lionel Reichardt / le Pharmageek
February 28, 2013 9:01 AM
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How to get Velocity in digital pharma marketing - PMLiVE

How to get Velocity in digital pharma marketing - PMLiVE | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.pmlive.com - February 28, 2013 7:22 AM

One of the oft-mentioned, but not always acted upon, calls over the years has been the need to bring non-industry experience, ideas and insight, to bear on pharma issues.


Digital marketing is no exception, so I'm delighted to be able to announce the first in a series of unique, one-off events developed by Digitally Sick in partnership with PMLiVE.

Velocity will present high-profile digital representatives from a range of industries, explaining how they addressed some of the key problems pharma faces.

 

These will include key digital marketing issues like regulatory compliance, crisis management, community development and customer service.

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Rescooped by Lionel Reichardt / le Pharmageek from infographics2day
February 28, 2013 8:58 AM
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Infographics : 6 reasons to visualize your data

Infographics : 6 reasons to visualize your data | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.j6design.com.au - February 28, 2013 7:51 AM

Via Jerome Chasques
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Rescooped by Lionel Reichardt / le Pharmageek from Mobile Healthcare
February 28, 2013 12:54 AM
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UK to encourage doctors to prescribe health apps | mobihealthnews

UK to encourage doctors to prescribe health apps | mobihealthnews | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From mobihealthnews.com - February 27, 2013 7:37 AM

In an effort to cut down on unnecessary doctor office visits, the UK’s Department of Health plans to ask general practitioners and physicians working at hospitals across the country to encourage their patients to use mobile health apps to track biometrics and symptoms. According to various reports in local newspapers, the Department of Health claims that some 15,000 NHS patients are already using mobile health apps that transmit such information to their physicians. The apps are used by pregnant women, and people with cancer, diabetes, heart problems, or chronic obstructive pulmonary disease.

The information transmitted from patients using the apps will be monitored by healthcare providers who will urge patients to visit their doctor or nurses immediately if an abnormal reading comes in, according to a report in the DailyMail. The Department of Health hopes to save the NHS “millions of pounds” assuming the apps help cut down on unnecessary visits. Health ministers also contend that more frequent monitoring will help providers keep tabs on patients so that their condition, which will make it less likely that their condition’s will suddenly deteriorate and require a trip to the emergency room.

According to a report in the Telegraph, the health minister claim that about 25 percent of the people who use the NHS Choices website and app visit their physicians less frequently as a result. In November the NHS Direct app announced more than 1 million downloads.

“So many people use apps every day to keep up with their friends, with the news, find out when the next bus will turn up or which train to catch,” the UK Department of Health’s Secretary Andrew Lansley said in a statement. “I want to make using apps to track blood pressure, to find the nearest source of support when you need it and to get practical help in staying healthy the norm. With more information at their fingertips, patients can truly be in the driving seat.”

Lansley assembled a list of 500 apps and tools that the NHS plans to recommend physicians prescribe to patients, but the NHS is looking to hear feedback from the UK public on which apps they think should be included. The government said the apps should be free or cheap to use, according to the Telegraph report.

One of the apps helps people with food allergies avoid reactions by using their smartphone camera to scan food barcodes and receive alerts and warnings when an allergen is an ingredient. Another app on the list is from Diabetes UK and it provides people with reminders about checking blood glucose levels and taking their diabetes medications. The list includes apps for post-traumatic stress, breast cancer screenings, blood pressure trackers, and more.

The Telegraph asked Phil O’Connell, an IT specialist at the Department of Health who developed some of the apps for the list. O’Connell told the publication these apps did not intend to “replace clinical judgment.” He also said the apps actually reduce anxiety among healthcare providers since they can better detect when a patient’s condition begins to worsen.

Big (and obvious) questions remain: How will physicians and nurses sift through the information streaming in from all these mobile health apps? How accessible will these apps be for the elderly? Will the encouragement of physicians to use these apps be enough to change the health habits of patients in the UK?

 

- See more at: http://mobihealthnews.com/16401/uk-to-encourage-doctors-to-prescribe-health-apps/#sthash.2J5ccl3H.dpuf


Via Chatu Jayadewa
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test457's curator insight, March 10, 2013 1:34 PM

that's interetsing !! 

what do you think of it ? 

  1. ef
  2. df
  3. fds
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Rescooped by Lionel Reichardt / le Pharmageek from Digital infographics
February 28, 2013 12:47 AM
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Infographie : la MMA présente son premier baromètre du marketing mobile

Infographie : la MMA présente son premier baromètre du marketing mobile | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.journaldunet.com - February 27, 2013 4:30 AM
La Mobile Marketing Association France présente son premier baromètre du marketing en ligne en France, en partenariat avec Comscore, GFK et Médiamétrie. (72% des #mobinautes utilisent l'#internetmobile.

Via Rémy TESTON
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Rescooped by Lionel Reichardt / le Pharmageek from E-Pochondriac
February 28, 2013 12:45 AM
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This App Will Test Your Pee

This App Will Test Your Pee | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From mashable.com - February 27, 2013 10:46 PM
Uchek will reveal potential health issues in your urine, using nothing but commercially available test strips and a couple of smartphone snapshots.

Via uri goren
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Scooped by Lionel Reichardt / le Pharmageek
February 27, 2013 3:41 AM
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2ème Colloque « Les TIC au service de la Relation Patient »

From www.hbmotion.com - February 27, 2013 3:41 AM
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Isabelle Delignière-Léglise's curator insight, February 27, 2013 7:58 AM

Oups ! Frais d'inscription industriels : 944 euros...
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Rescooped by Lionel Reichardt / le Pharmageek from healthcare technology
February 27, 2013 12:49 AM
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Your phone will know you're sick before you do

Your phone will know you're sick before you do | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From edition.cnn.com - February 26, 2013 10:22 PM

In the not-too-distant future, you'll receive a full diagnosis and cure from your smartphone before you have even realized you're unwell. While this may seem like science fiction, it's on the cusp of becoming a reality. Digital is set to embark on a path of radical transformation in the health and wellness sector and in doing so it will help us to overcome some of the most significant challenges we face in health care.

 

We have an aging society and as elderly people account for a larger share of the population, the prevalence of long-term health problems will increase. This will cause a bigger cost burden and pressure health systems to accommodate an aging workforce.

 

Furthermore, lifestyle-related chronic health problems, including obesity and diabetes, are on the rise with dramatic implications for health service budgets. The cost of supporting these demographic trends is unsustainable but digital services are likely to be part of the solution society is looking for.


Via nrip
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Rescooped by Lionel Reichardt / le Pharmageek from Digital marketing pharma
March 1, 2013 12:57 AM
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Five keys to effective blogging: Lessons from Johnson & Johnson

Five keys to effective blogging: Lessons from Johnson & Johnson | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From engagementstrategy.com - February 28, 2013 9:10 AM

Via Marie Ennis-O'Connor, Olivier Delannoy
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Rescooped by Lionel Reichardt / le Pharmageek from i-Pharma Digital
March 1, 2013 12:52 AM
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Pharmaceutical Field - eDetailing and how it affects you

From www.pharmafield.co.uk - March 1, 2013 12:37 AM
We’ve all heard about it,but what exactly is it? And how will it impact the work of medical representatives? Dr Andree K Bates takes a detailed look at the various forms of eDetailing.
eDetail...

Via Nikos Papaioannou
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Rescooped by Lionel Reichardt / le Pharmageek from Ma santé et le digital francophone
February 28, 2013 12:40 PM
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Le magazine américain "Forbes" désigne l'année 2013 comme l'année de la e-santé

Le magazine américain "Forbes" désigne l'année 2013 comme l'année de la e-santé | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From esante.gouv.fr - February 28, 2013 4:37 AM
Selon le magazine en ligne, innovation technologique, revendications sociétales et nécessité économique convergent pour que cette année soit celle de la e-santé.

Via Emmanuel Capitaine
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Scooped by Lionel Reichardt / le Pharmageek
February 28, 2013 9:22 AM
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Médiamétrie va proposer une mesure fusionnée de l'audience fixe et mobile

Médiamétrie va proposer une mesure fusionnée de l'audience fixe et mobile | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.journaldunet.com - February 28, 2013 6:31 AM
En 2014, Médiamétrie introduira l'audience sur tablettes appelée à s'élargir sur d'autres OS que celui d'Apple, seul mesuré à ce jour. Actualité
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Rescooped by Lionel Reichardt / le Pharmageek from Transmedia: Storytelling for the Digital Age
February 28, 2013 9:15 AM
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Serious business of gaming

Serious business of gaming | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.thebigidea.co.nz - February 28, 2013 4:52 AM

"Gamification, gamefullness and alternative reality sound like fun, but as Anna Jackson explains, they are important and serious gaming concepts."


Via The Digital Rocking Chair
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Luca Brigada's curator insight, March 19, 2013 6:48 PM

Gamification is "the use of game mechanics and game design techniques in non-game contexts" (mashable.com) and it's a huge trend in marketing right now, as well as an idea that is being embraced in health, education and non-profit sectors.

 

Examples of gamification are:

- Badges to reward participation (e.g foursquare)

- Assigning missions and using levels of achievementImposing time limits Points

- Rewards and leaderboardsMaking everyday tasks fun by turning them into a game.

 
Matmi's curator insight, March 28, 2013 6:55 AM

Like this author states - gaming is a serious business. Games are no longer just a teengage boys hobby - they are a serious revenue generating tool. More and more people from all walks of life are playing casual mobile games so there is even more of a need for businesses to be ahead of the game ( excuse the pun ) and have their own game developed to get customers interacting with their brand.
Danny Ong's curator insight, September 24, 2013 1:26 AM

In this article, it is shown how people applies gaming-related concepts into their daily activities. Therefore, if we could apply the same concepts when it comes to businesses, plenty of improvement will be seen among the people. One of the example is Foursquare giving people achievements if they had logged into several places using Foursquare. If this concept is applied to the business people, there might had a chance they are motivated by the rewards that will be given if they done an excellent job.
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Rescooped by Lionel Reichardt / le Pharmageek from Digital marketing pharma
February 28, 2013 9:13 AM
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FDA Wants to Regulate Drug Firms on the Internet and It's Targeting Facebook 'Likes' - Forbes

FDA Wants to Regulate Drug Firms on the Internet and It's Targeting Facebook 'Likes' - Forbes | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.forbes.com - February 28, 2013 8:16 AM
U.S. Food and Drug Administration The Food and Drug Administration is expanding its regulation of the Internet. It’s latest incursion? FDA is taking on a drug company’s use of the “Like” button on Facebook.

Via Olivier Delannoy
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Matthieu Boyer's curator insight, February 28, 2013 7:33 PM

All of this would be better understood if FDA was willing to define a policy, publish it, and defend it. With clear rules, good actors would stay in line.
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Rescooped by Lionel Reichardt / le Pharmageek from Omni Retail
February 28, 2013 8:59 AM
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10 mythes sur le commerce multicanal

10 mythes sur le commerce multicanal | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.viuz.com - February 28, 2013 7:42 AM

- Mythe n°1 : Les réseaux sociaux sont un canal de vente incontournable
3/4 des utilisateurs n’achètent pas encore en ligne via les réseaux sociaux.

- Mythe n°2 : Le magasin physique est mort

La plupart des acheteurs multicanaux recherchent des infos et des produits en ligne mais préfèrent acheter en magasinsurtout pour certains produits tels que l’alimentation (69%), l’ameublement (58%) ou le prêt-à-porter (48%).

- Mythe n°3 : Smartphones et tablettes détrônent le PC
L’ordinateur reste le terminal privilégié pour acheter : 97% contre 28% pour la tablette.

- Mythe n°4 : Les consommateurs du monde entier sont tous les mêmes
Quand la moitié des consommateurs chinois font du shopping en magasin par plaisir seulement 16% des Turcs le considère comme un loisir.

- Mythe n°5 : La Chine future modèle du e-commerce

Seulement 30% des répondants chinois font leurs emplettes en ligne depuis plus de cinq ans 

- Mythe n°6 : Les enseignes nationales bénéficieront toujours d’un avantage intrinsèque par rapport aux enseignes internationales.

Certaines enseignes sont bien implantées sur les marchés émergents : Yves Rocher en Russie, Apple, Adidas, Nike en Chine, Wal Mart et Carrefour au Brésil.

- Mythe n°7 : Les pure players internationaux ont un avantage sur les acteurs locaux

Avec plus de 15 ans de présence sur le marché allemand, Amazon n’obtient que 13,8% du marché e-commerce global en Allemagne.

- Mythe n°8 : Les distributeurs sont par nature mieux placés que les marques car ils sont plus proches des consommateurs.

Plus d’un web acheteur sur trois a déjà acheté directement sur le site e-commerce d’une marque. Et c’est 52% aux US et 56% en Chine.

- Mythe n°9 : La vente en ligne cannibalise les autres canaux

Plus de 50% des acheteurs mondiaux déclarent dépenser plus auprès de leurs marques ou de leurs enseignes multicanales favorites.

- Mythe n°10 : Offrir des prix bas est le seul moyen d’accroître les dépenses des consommateurs

Ce sont en réalité la qualité de service et l’innovation qui incitent les consommateurs online à dépenser plus.



Via Jerome Chasques
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Julie Pai's curator insight, May 8, 2013 5:51 AM

Un article qui révèle la réalité sur le commerce multicanal.
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Rescooped by Lionel Reichardt / le Pharmageek from Le monde du mobile et ses nouveaux usages : news web mobile, apps en m sante et telemedecine, m learning , e marketing , etc
February 28, 2013 12:54 AM
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Téléphonie Mobile : la moitié de la planète sera équipée en 2018

Téléphonie Mobile : la moitié de la planète sera équipée en 2018 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From fr.appy-geek.com - February 27, 2013 3:43 AM

Voici une statistique étonnante que nous livre l'AFP aujourd'hui puisque pas moins de la moitié de la population mondiale devrait avoir un téléphone p...


Via clement thirode, dbtmobile
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Rescooped by Lionel Reichardt / le Pharmageek from New pharma
February 28, 2013 12:52 AM
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Pharma and the pataphysics of social health

Pharma and the pataphysics of social health | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From stwem.com - February 27, 2013 8:25 AM

An entry in the ‘100 Steps for Pharma‘ series It's easier to sharpen a pencil than it is to write a poem with it. It's easier to clean a musical instrument than it is to play a sonata on it. ...

 

Whilst sectors of the health conversation still appear to have the leisure to ‘devote themselves more to the spectacle of thought than to thought itself’, pharma clearly is not one of them.

Revenue gaps caused by drugs going off patent are harder to close; margins are squeezed; budgets are under pressure; costs are closely managed; restructuring is everywhere.

No pharma company should look at its portfolio of social presences and think ‘job done’.

 

What job do they do?

Are they advancing the company’s key business objectives, or are they merely ’accelerating in a void, because all the goals of liberation are already behind [them]‘?

If you don’t know where your destination is, it is likely that you are heading in the wrong direction.


Via rob halkes
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rob halkes's curator insight, February 27, 2013 8:25 AM

Just to highlight: "It’s easier to talk about technology in healthcare than it is to integrate it effectively into activities that deliver improved outcomes for patients."

 

Indeed, it does matter Andrew to choose what destination you have as a pharma company:

 

Is it "just" delivering (new, innovative) drugs?

 

Or is it being "the medicines partner in bringing better outcomes to care for health".

 

I would say for one, that personal, individual medicine, and multi-morbidity raising concerns for interaction control of potentially used drugs in a one-person therapy and, surely too, how to sustain compliance to therapy in a way of supporting patients instead of controlling them, is sufficient reason to really question yourself as a pharma company when you inderstand yourself as just a drugmaker..
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Rescooped by Lionel Reichardt / le Pharmageek from Health stats and digital health cornerstones
February 28, 2013 12:46 AM
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Low-Income Patients Interested in Digital Health Communication

Low-Income Patients Interested in Digital Health Communication | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.ihealthbeat.org - February 27, 2013 5:34 PM
A study by University of California-San Francisco researchers finds that many lower-income patients would like to communicate electronically with their health care providers.

Via Dan Baxter
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Dan Baxter's curator insight, February 27, 2013 5:34 PM

The penetration of technology and internet connections into lower socio-economic strata has been assumed to be a limiting factor to use of digital health tools up to now perhaps this is no longer the case?
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Rescooped by Lionel Reichardt / le Pharmageek from Healthcare Marketing and Advertising
February 27, 2013 4:17 PM
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Top 10 Pharma Advertising Budgets - 2012

Top 10 Pharma Advertising Budgets - 2012 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.fiercepharma.com - February 26, 2013 12:47 PM
While DTC advertising spending has backed off from the $5-billion-a-year highs set during the boom years of the last decade, significant sums are still spent, particularly by the top 10 spenders.

Via Richard Meyer, bryantbrown
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Richard Meyer's curator insight, February 26, 2013 12:47 PM

Direct-to-consumer (DTC) advertising, something that once seemed shocking, has become such a part of the television landscape that it raises few eyebrows any longer. Oh, there was an FDA study and finding last year that calming voice-overs and images of puppies and beach houses did not distract consumers from picking up on the health risks of the products being pitched. And a recent study found that voluntary industry guidelines have been ignored to the point that family-hour viewing often comes with a dose of erectile dysfunction drug advertising. But all in all, it is a part of doing business embraced by consumers and used by drugmakers of all ilk.
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Rescooped by Lionel Reichardt / le Pharmageek from Health and Social Media
February 27, 2013 12:50 AM
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mHealth_MDG6_Infographic.png (1365x1024 pixels)

mHealth_MDG6_Infographic.png (1365x1024 pixels) | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
From www.gsma.com - February 26, 2013 2:39 AM
RT @nicholasvu: #mHealth InfoGraphic regarding mobile services in sub-Saharan Africa for HIV/AIDs & Malaria http://t.co/fUqmjRYPbd #Health2.0 #DigiHealth

Via BlablaDoctor
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