Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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The prescription drug cost curve is bending…for the time being. Spending on medicines fell by 3.5% in 2012 and will continue to fall below overall health spending over the next five years to 2017. But different from general health spending, there’s a new game in town called specialty medicines, and they cost a whole lot more than the generics and the aging brands that bent the cost curve in 2012.
Via Richard Meyer
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Comme lécoute du marché et des conversations des patients ainsi que des parties prenantes des professionnels de la santé permet de créer de la... Via Pharmacomptoir / Corinne Thuderoz
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Pour célébrer son 20ème anniversaire, IDS Santé spécialiste de la prévention, de l’éducation santé et de la communication médecins-patients, lance My Santé Mobile, la plus importante étude jamais réalisé dans le domaine de la santé connectée et du Quantified Self.L’opération MY SANTE MOBILE est placée sous le haut patronage du Ministère délégué chargé des PME, de l’Innovation et de l’Economie numérique. Elle est organisée par IDS Santé en partenariat avec Fitbit, « 20 minutes » et la boutique du Quantified Self SantéConnectée.fr.
Via Agathe Quignot
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IDS Santé lance une 1ère mondiale dans le domaine de la santé connectée (Quantified Self) : My Santémobile. Découverte. Cette opération My Santémobile, placée sous le haut patronage du Ministère dé... Via Isabelle Delignière-Léglise, Tiffany Jésus, dbtmobile
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This nice video have great concepts of Gamification. Gartner Group defines gamification as "the use of game mechanics in nonentertainment environments to cha... Via @tbahs Antonio Herranz Sotoca, Andy Stafford
Andy Stafford's curator insight,
May 14, 2013 7:47 AM
The twist at the end is a bit freaky, but the produciton and some of the ideas are pretty cool.
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Alex Wade's curator insight,
May 13, 2013 7:22 AM
Within an aging population, Alzheimer's Disease is becoming a major political and policy consideration. This game allows us to see the damage of this debilitating condition at a micro level and encourages the player to understand that while it can be fought it can't be beaten . . . yet.
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From
stwem
Having to endure an encounter with another dreary batch of lifeless communications about 'multi-channel marketing', 'patient strategies', and 'market access' isn't the way that anyone working in th...
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L’hôpital universitaire d’Anvers (UZA) a décidé d’utiliser 60 iPad pour les patients qui souhaitent choisir leur repas. L'appli mobile a été réalisée par le fournisseur de services informatiques Cegeka. Via Mission-Systole
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Bientôt, dans une prescription médicale fournie pour votre médecin, vous naurez pas que des pilules et des comprimés à prendre mais aussi vous serez... Via Matthieu Boyer
Inma Riu's curator insight,
May 14, 2013 5:59 PM
¿Cuántos de vosotros recomendáis Apps o webs en la farmacia?
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A strong advocate for including digital literacy in medical education, self-described “geek medical futurist” Bertalan Meskó, MD, PhD, believes that online communication tools, such as social media, can improve the way medicine is practiced and health care is delivered. Via Marie Ennis-O'Connor, Giovanna Marsico
eMedToday's curator insight,
May 30, 2013 10:09 PM
"Being a medical professional means we constantly have to communicate with patients, our peers and even with information. Since social media is now an integrated part of communication, medical professionals must deal with this as well. [It's] the responsibility of doctors to deal with e-patients properly and use the Internet in a meaningful and efficient way.
It is getting more complicated to keep ourselves up-to-date and get medical answers when we have really hard questions, but social media can be useful if used with strategy and design. This is why we have to teach how to properly use these tools."
Even though this is directed at doctors the message is clear for Pharma. Embrace social media and on line communication when dealing the doctors and patients
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Une infographie qui met en avant 20 moyens d'améliorer le SEO pour un site Internet Wordpress. Via Augustin
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BMJ has teamed up with IC Tomorrow, part of the Technology Strategy Board, in a nationwide competition to help encourage digital innovation in the healthcare sector.
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Le projet My Santémobile mesurera l’activité physique d’un millier de personnes pendant six mois. Ils seront équipés d’un podomètre qui enregistrera la distance parcourue ou le nombre de calories consommées. Via Festival Communication Santé
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Présentation faite en collaboration des équipes de Lexis Nexis et d'Interaction-Healthcare
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By Bryan Vartabedian, MD I recently co-organized Millennial Medicine, an international meeting on the future of medical education. The meeting, the speakers and the comraderie was amazing. But wh... Via Philippe Marchal
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From
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Listly List - Doctors On Twitter - Helena McKeown @helenamckeown, Roman Rittweger (@rittweger), Tina J Hieken MD (@TJH0828), Sandeep Thekkepat (@doctorinsulin), Marlene Pearce (@drmarlenepearce), Elin Roddy (@elinlowri), Richard Bogle... Via Angel Gonzalez
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Stratégie de productivité mobile, le Byod un élément clé !!! Via dbtmobile
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While Pfizer leads in followers, Sanofi US leads the way # of tweets and Novartis leads in engagement on TwitterIt is quite an obvious fact that Twitter has become a very important tool for pharmac... Via Thierry Le Magny
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As the drug industry gets ready to invest more money into digital marketing to cut costs and increase efficiencies they have a lot of tactic available to them. Digital marketing, today, isn't just... Via eMedToday
eMedToday's curator insight,
May 12, 2013 8:38 PM
Cegedim that in the US, spending on e-detailing, e-mailing and Webinar /Webcast type promotion was up 65% over 2011. Not surprising since 10% of pharma sales forces have been laid off here in the US. While the idea of eDetailing sound like a great way to reach physicians they have to consider when physicians are available for eDetailing and move beyond a canned pitch. In addition research has shown that physicians are relying more on mobile apps for prescribing information.
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50(a) milliards d’euros C’est le chiffre d’affaires des 4 médicaments parmi les 10 les plus vendus qui perdent leur brevet en 2012. La « fal... Via Pharmacomptoir / Corinne Thuderoz
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Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent. Via Olivier Delannoy
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Le serious game Inspiratio, les pouvoirs du masque magique est issu du programme de télémédecine Respir@dom dans le cadre des Investissements d’avenir. Le consortium à l’initiative de ce projet comprend des partenaires issus de plusieurs disciplines : le Réseau Morphée, l’AP-HP, Orkyn’, SANTEOS, Philips-Respironics, ResMed, fabricants, Adverbia, et Acsantis.
Via Revue presse, Denise Silber
Denise Silber's curator insight,
May 12, 2013 4:09 PM
Doctors inventing digital tools: Inspiratio of Respiradom is one example from Sylvie Royant Parola
Denise Silber's curator insight,
May 12, 2013 4:10 PM
Médecin 2.0 - Sylvie Royant -Parola parlera à Doctors 2.0 & You 6 juin Paris
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These days, patients are just as likely to walk out of their doctor’s office with instructions to download a medical mobile application as they are to walk out with paper prescriptions or instructions. Via eMedToday
eMedToday's curator insight,
May 12, 2013 8:21 PM
The key to development of mobile app is understand person centered health care
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Working with health data is a tricky business. Consumers want to access such information when they need it, and that it be kept safe and secure when they don't. Regulations, however, ... Via Alex Butler
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