Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Top Influencers Analytics and Stats for #doctors20 from time period Wednesday 5th June 12:00 AM to Saturday 8th June 12:00 AM (Pacific Time) 
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Last year, “social recruiting” became mainstream as more job seekers and companies discovered the opportunity to connect on social platforms. Via Emmanuel Capitaine
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Big pharmaceutical companies strike licensing deals with small companies in hopes of finding new, highly profitable medicine without the cost of buying a whole company. Via Amar Bhat, Pharmacomptoir / Corinne Thuderoz
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From
www
Petite mise à jour pour Médicaments, désormais capable de scanner les codes QR datamatrix présents sur les boîtes [2013.4 (+) - 154 Mo - 7,99 €]. Via Cecile Chelim
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Créer un site optimisé pour le mobile, c'est faire en sorte d'assurer une qualité de visibilité et de navigation au mobinaute. Car, avoir un site web non optimisé pour le mobile est toujours frustrant pour les utilisateurs et surtout contre-productif pour les affaires. Via Arobasenet
Agence SEO.fr's curator insight,
June 10, 2013 3:26 AM
Créer un site optimisé pour le mobile, c'est faire en sorte d'assurer une qualité de visibilité et de navigation au mobinaute. Car, avoir un site web non optimisé pour le mobile est toujours frustrant pour les utilisateurs et surtout contre-productif pour les affaires. 
Marco Bertolini's curator insight,
July 3, 2013 2:43 AM
Vous avez un site Internet ? Fait-il partie des 96 % de sites qui ne sont pas prêt pour le mobile ? Le trafic sur smartphones et tablettes ne cesse de progresser. Ce serait dommage de rater le coche ! 
FredColantonio's curator insight,
July 4, 2013 5:05 AM
Créer un site optimisé pour le mobile, c'est faire en sorte d'assurer une qualité de visibilité et de navigation au mobinaute.
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From
fr
Un hôpital communautaire de Salem serait le premier à utiliser le scan de la main, un système d'identification biométrique nommé "Patient sécurisé". La lumière infrarouge est utilisée pour lire les veines de la main pour ainsi accéder à l'identité et au dossier médical du patient. Via VALWIN
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To discover the most powerful positioning area for your brand, you need to consider your customer, the competitive market and your own brand. In the second of 3 posts this week, we look at how to define these three building blocks of your brand positioning. Via Brian Yanish - MarketingHits.com
Jacques Dupeyroux's curator insight,
August 1, 2014 7:28 PM
Strategically positioning your brand within the market is crucial to its success and critically analysing each of these three elements is essential. @ashali89 
Seung Ha's curator insight,
August 13, 2014 12:34 AM
Three important factors that are the cornerstone of building the brand positioning. @ashali89 
Kailee.Zimmerman's curator insight,
August 17, 2014 5:53 PM
It is important to remember three things, your brand your market and your customers.
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It's a great opportunity for me to meet innovative health app developers in Germany and see if they are anything like the "typical" mobile app developer I described previously on Pharma Marketing Blog (see "Is This the Typical ... Via eMedToday
eMedToday's curator insight,
June 8, 2013 8:37 PM
This is interesting comment by Pharma guy. There are about 400 mobile apps developed by Pharmas. They like all app developers need to understand the FDA guildlines when they develop mobile app. In this comment is survey.
Bayer like a few other Pharma have developed rewards for innovative start ups
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How to Properly Deploy the iPadWithin the Pharma Sales ForceTo fully realize the value of iPads, pharmaceuticals companies need arobust mobility strategy from t Via Nikos Papaioannou
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eMedToday's curator insight,
June 7, 2013 8:36 PM
Why the growth?
"The global mHealth market is primarily driven by factors such as the increasing adoption of smartphones and rising incidences of chronic diseases. The development in smartphone applications has created new and interactive ways of communication between patients and healthcare providers. Use of smartphone applications is expected to revolutionize the mHealth market by improving healthcare delivery and dissemination of medical information"
eMedToday's comment,
June 7, 2013 8:43 PM
Clearly this massive trend requires to rethink how they deliver their message to doctors and patients on smartphones and e detailing platforms
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Case Study: Ready for Healthcare Anywhere? While many focus on the “what” and “how” of mobile health, it’s also important to understand the “why?” Via eMedToday
eMedToday's curator insight,
June 7, 2013 11:35 PM
Even though ipad is discussed in early days of Pharma digital, the world is going Smartphone, so Pharma/Doctor/Patient engagment must address the Smartphone as the future platform. Shortly there will be 3.4 bilion smartphone in the world.
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nterview de Gérard de POUVOURVILLE, professeur titulaire de la Chaire Santé à l’ESSEC - Directeur de l'Institut de la Santé Quel est aujourd’hui l’impact des systèmes d’information de santé tant sur l’organisation des soins que dans la relation entre les différents acteurs de santé ?
En quoi la e-santé participe-t-elle à la qualité et à la sécurité des soins ?
Quel état des lieux peut-on aujourd’hui dresser du secteur de la e-santé d’un point de vue économique ?
Via dbtmobile
Christophe Guyomar's comment,
July 25, 2013 10:24 AM
sans modèle économique nous en resterons à des expériences locales, prometteuses mais qui resteront régionales
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#Infographie : La #santé connectée sauvegardera-t-elle l'#industrie de #soins de #santé ? (RT @rteston: #Infographie : La #santé connectée sauvegardera-t-elle l'#industrie de #soins de #santé ? Via Agathe Quignot
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A missing link in the personal management of health information I'm confused. That's one of the most important insights around patients and caregivers who find themselves lost in the complexities of healthcare. Via Ricard Robledo
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Rescooped by
Lionel Reichardt / le Pharmageek
from Digital marketing pharma
June 9, 2013 11:07 AM
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Within the billions of daily comments from individuals across open social sources lies deep intelligence into markets, brands, patients, caregivers, healthcare providers and competitors. Several leading pharmaceutical companies are already using big data solutions to extract insights from the social realm. Applying these insights across a number of business functions empowers their decision-making with strategic understanding that digs deeper than ever before possible.
Key summary:
"It’s never been more critical for the healthcare industry to personify and understand patients on multidimensional levels with respect to their needs, concerns, decisions, behaviors, attitudes, activities and compliance issues. Today, pharmaceutical and healthcare companies are realizing that achieving this is possible on an immediate and actionable level with advanced social insight by extracting the powerful knowledge held within billions of daily comments from tens of millions of individuals across millions of social sources."
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Rescooped by
Lionel Reichardt / le Pharmageek
from Pharmabook
June 9, 2013 11:05 AM
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mySugr Companion, the startup that helps diabetes sufferers manage their condition, has launched its app in the US, and added Tim Ferriss to advisory board.
If you can use games in your app you may have a winner. Here is example of interesting new app for diabetes area which is one of the largest app categories in the health area. It has been approved by the FDA which is unusual.
With rise in diabetes, these kinds of applications make so much sense for kids and overgrown kids!
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Rescooped by
Lionel Reichardt / le Pharmageek
from la santé "digitale"
June 9, 2013 2:12 AM
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Le laboratoire MSD France a lancé il y a quelques semaines la 1ère application mobile permettant aux patients séropositifs un suivi optimal de leur traitement anti-retroviral : Mon Journal Positif. Présentation.
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Rescooped by
Lionel Reichardt / le Pharmageek
from Hospitals: Trends in Branding and Marketing
June 9, 2013 2:07 AM
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You see them everywhere. On business cards, on menus at restaurants, at the doctor's office and even just walking down the street. What are they? QR codes.
Hopsitals do not use QR codes enough. As part of mobile device strategy a effort should be made to incorpate QR strategies into the mix
As is true of hospitals is true of Pharmas. The Pharma marketing department needs to ask the question: How can we use QR codes?
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Rescooped by
Lionel Reichardt / le Pharmageek
from Pharma: Trends in e-detailing
June 9, 2013 2:06 AM
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The evolution of new information and communication technologies (ICT) has designed an innovative model to transmit data in the healthcare field.
This is very good presentation oh how one site in Italy has created a innovative portal for healthcare professional with a focus on information. Good framework for Pharma to consider when developing a e detailing platform for doctors.
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Rescooped by
Lionel Reichardt / le Pharmageek
from E-Pochondriac
June 9, 2013 2:05 AM
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Healthcare entrepreneurs attending the annual Health Datapalooza conference this week say the government isn't going far enough in its efforts to release data from federal repositories such as Medicar...
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Lionel Reichardt / le Pharmageek
from Santé connectée, Intelligence Artificielle, Robots... Aujourd'hui et Demain!
June 8, 2013 12:10 PM
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1er baromètre Web & Santé par Hopscotch, l’agence de Relations Publiques et de communication digitale, et Listening Pharma, institut d’études spécialisé
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Lionel Reichardt / le Pharmageek
from Hospitals: Trends in Branding and Marketing
June 8, 2013 2:42 AM
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Discover 7 ways to create an effective mobile website to market your mHealth business (7 Ideas to Create the Best Mobile Website for your #mHealth Company http://t.co/FTKr9d4BMV)...
Most Pharmas do not have mobile sites. Good advise for design
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Rescooped by
Lionel Reichardt / le Pharmageek
from Veille Pharma
June 7, 2013 4:49 PM
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Le comportement du "récepteur" de l'information est le facteur le plus important pour aboutir à un échange et une information de qualité dans le cadre de la visite médicale.
La HAS a décidé de proposer aux professionnels de santé, notamment en formation, une traduction en français d'un manuel à visée éducative intitulé "Comprendre la promotion pharmaceutique et y répondre" édité par l'OMS (Organisation Mondiale de la Santé) et HAI (Health Action International).
