Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Consumer-facing mHealth solutions may be slow to find favor with physicians, but they're popular in the payer market. Via Sam Stern 
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Via Henri Lefèvre
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Facing the Digital Future: What Pharma Marketers Need to Know - http://t.co/TYgu9OZJsM #epharma #marketing Via eMedToday
eMedToday's curator insight,
July 1, 2013 11:25 PM
Pharma need to reflect on this statement DeLarge insists the industry must “reform our content and our various offerings so that they maintain their relevance in the face of the changes people are going through in their health journey.” DeLarge also says we need to do a much better job of anticipating, tracking and embracing change.That means shifting focus from product to patient. In an age of ubiquitous connectivity, clearly being anything but responsive is not a sustainable policy for pharmaceutical manufacturers.
eMedToday's curator insight,
July 1, 2013 11:26 PM
A pharma need to it is about the patient and design a e detailing platform that combines paitent and doctor information.
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From
stwem
The era in which pharma could expect to be able to speak of 'multi-channel marketing', 'closed loop marketing', 'sales force effectiveness', or 'market access' without being called out as to their ...
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Segmenting a database and using those segmented audiences for targeted email efforts is an effective marketing strategy. Via eMedToday
eMedToday's curator insight,
July 1, 2013 5:21 AM
This article is about targeted marketing.
A mobile app with push notification is the ultimate targeting tool and much much better than emalil
Push notification SMS has an open rate of 95%.
Lesson: Use targeted marketing but use a mobile app.
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Real time data for pharma market researchers (10 Digital Marketing Ideas You Can Use in the #Pharma Space: http://t.co/1XG08g7blC #IDSD) Via eMedToday
eMedToday's curator insight,
July 1, 2013 5:43 AM
Take away. Use mobile to send content of useful information to your customer
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Orange Healthcare, entité dédiée à la stratégie santé du groupe France Télécom Orange, concentre son expertise autour de trois domaines d’intervention : les services pour les professionnels de santé, les services de télésanté et les services de... Via Esposito Christelle
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By TECHNOLOGY TIMES Reporter As mobile use begins to outpace basic infrastructure in some parts of the developing world, the potential for mobile Via Philippe Loizon
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New surgeries, tools, and techniques are developed often, and medical device companies say it can be tricky to get surgeons to adopt them sometimes. After all, there are no unimportant patients, and no one wants to be their surgeon’s first attempt at a new procedure. Via Marc Phippen
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From
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En 2012, trois personnes sur quatre résidant en France métropolitaine ont utilisé Internet au cours des trois derniers mois, contre seulement 56 % en 2007. Via Muriel Gosnat
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SANTÉ - Puisque l'austérité est mauvaise pour la santé, il sera nécessaire, pour le futur, d'anticiper la diffusion épidémique des crises financières.
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Mobile health is resulting in new global alliances between pharmaceutical manufacturers and hospitals and clinics. Are you ready for the opportunities? Via eMedToday
eMedToday's curator insight,
June 29, 2013 8:44 PM
Insight:
"How long will it be before we start to see these mobile network providers as private healthcare companies? They currently work alongside healthcare professionals. Is it possible that they will be able to commercialize these services? Could this trend reach a point where, rather than calling your physician directly, you call your mobile phone provider? Let me know your thoughts" |
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In an interview with Asi Burak, Co-President of Games for Change, we discussed the past, present and future of gaming for social change. As Co-President of Games for Change, Asi leads on the curation, development and execution of programs and services... Via Alex Butler
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From
mashable
Wearable tech records our interactions with the world and then turns that data into something easily understood, giving us insights into our behavior. Via Cecile Chelim
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Les startups issues de l’accélérateur de Nike ont récemment présenté leurs projets au cours d’un Demo Day à San Francisco. Beaucoup changent l’activité physique des utilisateurs en monnaie virtuelle. Via Emmanuel Capitaine
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VideoWhen internist Nitin Patel called up Microsoft in May to rave about its Surface Pro tablet, Dennis Schmuland, the company’s head of health strategy for U.S. Health & Life Sciences, was taken aback. Via Philippe Loizon
eMedToday's curator insight,
July 2, 2013 8:22 PM
Personal story:
Patel who doubles as a geek-in-chief at Palmetto Health, one of the largest hospital systems in South Carolina, tried the iPad. He disliked the wait to log into a patient’s chart, the small screen, and the lack of keyboard, among other things. On a Friday afternoon, he drove over to a Best Buy BBY -3.53% in Columbia, and bought Surface Pro, keeping the receipt. He didn’t return it. Patel was immediately impressed by its speed to access a patient’s chart, and its compatibility with Cerner CERN -0.31%’s electronic health record which Palmetto uses throughout its hospitals and clinics. Patel says he now sees two more patients per day as a result
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This analysis is part of our new series of benchmarking reports starting with the US mobile healthcare app market. The report analyses the app market performance of the most successful mHealth apps on the iOS and Android ... Via eMedToday
eMedToday's curator insight,
July 1, 2013 5:33 AM
Good listing of how medical apps are doing. Health apps have more downloads than medical apps
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- PMLiVE (Digital marketing white paper for #pharma (1/4): The Road to 2020 by @PharmiWeb http://t.co/z5e8csBn4h) Via eMedToday
eMedToday's curator insight,
July 1, 2013 5:46 AM
Key point. Use e detailing to deliver value customers with more relevent communications
Digital technologies offer pharma & healthcare the potential to target markets in innovative ways, and to get the most from every interaction by providing and proving value to the customer. The right digital approach will improve the customer experience through engagement in three key ways:
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Selon une étude du Commissariat général à la stratégie et à la prospective (CGSP) intitulée "La dynamique d'internet : prospective 2030", les objets connectés pourraient offrir des opportunités à l'industrie européenne dans la bataille numérique... Via nathalie Bissot-Campos
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Avec une contribution majeure à la balance commerciale française, avec plus de 100 000 emplois directs, avec plus de 200 sites de production, avec des investissements massifs et continus en R&D, les entreprises du...
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As the semi-fabled story goes, Toby Cosgrove, MD—CEO and President of the Cleveland Clinic—experienced a significant moment of awareness a few years ago. At a speaking engagement at Harvard’s busin... Via eMedToday
eMedToday's curator insight,
July 1, 2013 12:15 AM
Great statement on what it takes to be a leader in patient engagement.
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Découvrez les dernières nouveautés du digital santé francophone au cours du mois de juin 2013. Nouveaux sites, blogs, contenus et campagnes web Pfizer lance une campagne web de sensibilisation sur ... Via Rémy TESTON
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More info at http://meta4RN.com/mobile This video explains the rationale for using SMS for health communication, and provides six examples drawn from clinica... (RT @SusannahFox: "Thinking health communication? Via eMedToday
eMedToday's curator insight,
June 29, 2013 8:38 PM
this is key for a hospital or Pharma
Simple video the messaage is so true
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