Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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Responsible for strategically driving operational needs for the Marketing Division and all Departments within the group. Via eMedToday 
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Online pharmaceutical marketing continues to produce results, reports comScore [download page] in a new study. The 7th annual "Online Marketing Effectiveness Benchmarks for (How important is #digital marketing for #pharma brands? Via eMedToday
eMedToday's curator insight,
July 5, 2013 12:26 AM
Summary:
"Online pharmaceutical marketing continues to produce results, reports comScore[download page] in a new study. The 7th annual “Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry” study details the successes of online direct-to-consumer (DTC) marketing, showing some brand awareness and favorability lifts from exposure to online banner ads, but greater impact from branded website visits"
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From
mashable
There is an app to make every part of life simpler. And this one helps doctors do their job. Via Philippe Loizon
eMedToday's curator insight,
July 6, 2013 8:43 PM
Part of going beyound the pill is offering doctors services or feature of value to them.
Here is an interesting app which a Pharma which is involved in dementia should provide to a doctor under a e detailing platform.
Doctor want to use mobile app so give them those that fit your disease focus
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Big data : gros business pour petites boites La Tribune.fr Grâce à des technologies dédiées et développées par les géants du Web comme Amazon, Facebook , Google , Twitter ou Yahoo, ces données sont collectées pour être stockées et croisées en temps... Via Nicolas Cros
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Graduation Day at Roche Digital Academy: What's Next? via Pharma Marketing Blog - The Roche ... http://t.co/CJayGRmaCT Via eMedToday
eMedToday's curator insight,
July 3, 2013 10:49 PM
This is a great way to educate the staff on digital marketing
"The Roche Digital Academy concluded with a Graduation day on July 1. This training program, developed by the Digital Team Roche Italy, in collaboration with the School of Communication and Iulm in Milan, was attended by 80 professionals working in the company. Graduates received aMaster in Digital Marketing, specifically designed for the pharmaceutical industry".
eMedToday's curator insight,
July 3, 2013 10:51 PM
All sales rep shoud understand and embrace the digtial world. Roche is doing it right
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From
gigaom
Argus promises to combine all of your sources of data about your food intake, daily fitness, sleep, stress and more into one app that supplies context about how these data sources relate to each other. Via Alex Butler
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Au croisement de la mode, de la santé et de l’innovation technologique, OMSignal conçoit des vêtements intelligents, aussi puissants que certains appareils médicaux. Via Festival Communication Santé
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With less than 30 percent of workers today committed to and satisfied with their work, leaders need to find ways to change their employees’ attitudes and habits. Gamification can help. Via Alex Butler
Pierrick Fischer's comment,
July 4, 2013 10:09 AM
Gamification is super smart! When you realize how unhappy most people are with their jobs, you also realize the oustanding potential for improvement that you have as a manager! Looking forward to trying some of these techniques!
Kim Zinke (aka Gimli Goose)'s curator insight,
July 5, 2013 11:09 PM
So what steps do you need to get identify the type of games? These tips from the article will help: For each employee, figure out what behaviors have the most impact.Make sure those employees know what is expected and have the tools, resources and support required to do what they need to do.Recognize and reward behavioral steps along the way as well as end results.
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Le Leem a lancé au cours des dernières semaines une série de web documentaires pour sensibiliser le grand public sur différentes thématiques : sécurité du médicament, contrefaçon, essais cliniques.... Via Rémy TESTON
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Digital health funding totals $849M in the first half of 2013 according to recent 2013 Midyear Digital Health Funding Report by Rock Health. Via Ricard Robledo
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Rate of capital infusion into digital health companies during first half of the year didn't match previous year's, but far outpaced that of healthcare overall. Via eMedToday
eMedToday's curator insight,
July 2, 2013 8:12 PM
Venture capital investment in "digital health" companies grew 12% in the first half of 2013 to $849 million, and the number of deals leaped by 25%, compared to the prior-year period, says a report from health IT incubator firm Rock Health.
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Le mobile est aujourd’hui plus que jamais le produit incontournable de notre quotidien. Via dbtmobile
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CVS has just launched a new Drug Interaction Checker as part of its top-rated CVS Mobile app (available on iOS and Android). Via Emmanuel Capitaine
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Cornell Chronicle: Daily news from Cornell University (Very cool mhealth for ppl diagnosed with #bipolar RT @OfTwoMindsFilm: Fascinating story out of Cornell:... Via eMedToday
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Times are changing. So is the eco system of pharmaceutical marketing. And yet, the selling approaches and practices of pharmaceutical marketing are not changing. At least, not as rapidly as the tim... Via Subba Rao Chaganti
Subba Rao Chaganti's curator insight,
July 5, 2013 1:09 AM
Pharma companies need to rationalize their field force operations and retool their teams in building core competencies to meet the changing needs of pharmaceutical marketing. The sales force should metamorphose into service force with an enhanced set of competencies that include analytical, managerial, communication skills coupled with disease management approaches with substantial therapeutic knowledge, pharmacoeconomics, computer skills and practice management knowledge. They should be able to impart these skills and knowledge to the team members in the doctors’ offices, patients, and care givers in case of certain chronic disease segments.
eMedToday's curator insight,
July 5, 2013 8:44 PM
An effective e detailing progam can address the new paradigm shift.
Help the doctor with services and tools. A free dinner is fine but does not help the doctor with his patient or last.
"Make the doctor’s life as productive as possible. If you can solve doctors’ pain points and try to make their lives as productive as possible, they will be obliged to you and the principle of reciprocity would certainly work in your favor. Doctors whom you can help would be much more willing to prescribe your drugs provided the quality of your drugs is second to none. He suggests four areas where doctors need help to improve their productivity".
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I recently blogged about pApp that lets doctors create mobile apps for their patients without knowing anything about mobile app development. They just choose the functions (bundles) the app should ...
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Acteurs publics Il faut produire un “choc e-santé” Acteurs publics Mais les crédits ne résoudront pas toutes les difficultés, car pour décoller, les solutions “e-santé” imposent un partage d'informations plus fréquent entre les professionnels de... Via Guillaume de DURAT
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Si les dépenses de promotion de l’industrie pharma sont restées stables en 2012, elles s’orientent clairement vers les supports de communication web, au détriment de la visite médicale. Via Philippe Marchal
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VideoRemember 1984 and 'that other revolution'? It was in all the papers. Or should I say all the video screens. The monolithic theology loomed large and unstoppable...
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lavenir.net Via Esposito Christelle, Cabinet Bidault - Transaction Pharmaceutique
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Announcing our new REshape platform combing a Personal Health Record (in collaboration with Patients Know Best), Health(care) communities and an e-health connec
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L'énorme dictionnaire sur les médicaments qui suivait les médecins durant toute leur carrière est désormais remplacé par une appli pour smartphone ou tablette. Via Esposito Christelle
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Santé et Numérique: un marché logiciel supérieur à 2 milliards en ... Via nathalie Bissot-Campos
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Distingué comme Personnalité numérique 2013 par les anciens élèves de Télécom ParisTech, le professeur Jacques Marescaux révolutionne le monde de la chirurgie depuis vingt ans.
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Début juin, à Paris, avait lieu la troisième édition du congrès Doctors 2.0 & You, consacré à la santé digitale. Compte-rendu des principales tendances et innovations. Via Alexandre DUBOIS
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Hospital need to hire digitally smart people, The old traditional job descripiton is out.
This is why most hospitals are in the dark ages related to digital marketing