Health care marketers tend to use print at higher rates than their peers:
Print magazines:47 percent of health care marketers use them, versus 35 percent of all marketers.Print newsletters:43 percent of health care marketers use them, versus 28 percent of all marketers.Annual reports:36 percent of health care marketers use them, versus 26 percent of all marketers.
There are also tactics health care marketers use less often than their peers:
Blogs:58 percent of health care marketers use blogs, versus 74 percent of all marketers.Case studies:53 percent of health care marketers use case studies, versus 63 percent of all marketers. (This makes sense… just think of the challenges in the Pharma industry.)
Health care marketers use social media less often
Below you will see the average rates for using social media for content distribution. With the exception of YouTube, health care marketers use all social media channels less often than their peers in other industries do. Yet, it’s interesting to note that health care marketers use video (75 percent) slightly more often than their peers (71 percent).
Via
Marc Phippen
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