E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
316.0K views |
+117 today
Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
Curated by
Lionel Reichardt / le Pharmageek
ESSAI
 Your new post is loading...
Your new post is loading...
Scoop.it!
I love the dialogue happening today on Susannah Fox‘s blog, where a group of readers ponder whether there’s a generational divide in regards to physicians’ use of digital technology. The post is in part a response to a post from Jay Parkinson, MD, MPH, who argues that technology will lead to massive changes in health care only “when the under-40 generation takes control.”
One physician wrote to Fox that she felt “there was a divide, but it doesn’t seem to pattern itself on gender, or age, or comfort with technology.” She told a story of implementing a secure physician/ patient e-mail system and being surprised when some of the “young, online natives” – those she thought would full embrace the program – had issues with it. Another reader agreed, saying he believed it’s “not just a technology and/or age issue but a mindset issue. I’ve encountered a number of MDs who are very authoritative in their interactions with patients. I believe new technologies – especially those with a significant social component – can be seen as a challenge to authority.”
And speaking of social, a pediatrician wondered about the connection between his patients and his social-media activities. He’s fairly active on Twitter, he said, but most of his followers are other doctors and those in health care. “The overwhelming majority of health-care is still done in a face-to-face setting and I feel it will continue to be so for a while to come,” he wrote. “So, how does what I do in the on-line world actually benefit my patients? Do they actually see what I do online as having benefit for them?”
A commenter named Erin expressed her desire for evidence on such patient benefits: "I believe that docs who engage with patients outside of the traditional clinical space are showing their willingness to collaborate and learn things together. If there was data to show some sort of relationship between [social media] doc usage and patient involvement/ adherence/compliance whatever, more clinicians might be willing to embrace the idea, regardless of age, seeing the value of its use."
See more at: http://scopeblog.stanford.edu/2013/11/11/does-age-affect-doctors-adoption-of-technology/#sthash.BHJqeW1m.dpuf Via Parag Vora 
Scoop.it!
En France, l'inobservance concernerait près de la moitié des patients atteints de maladies chroniques dont le nombre ne cesse d'augmenter, et l'on estime son coût à 2 milliards d'euros par an, les journées... Via EVELYNE PIERRON
Scoop.it!
It’s all about the PERSON Nobody wants one-size-fits-all! You don’t do it offline, so why would pharma think it would work online? With interactivity becoming both a norm and a standard, dyn... Via Olivier Delannoy, eMedToday
eMedToday's curator insight,
November 11, 2013 11:28 PM
Great term The New YOUTILITY Youtility is the newest catch-phrase to enter the digital marketing environment, and it’s here to stay—for now, at least. The pharma industry has to start embracing youtility.. A term coined by author Jay Baer, in terms of context marketing youtility means: “massively useful information, provided for free, that creates long term trust and kinship between your company and your customers.”
Isn’t that precisely what pharma need to be trying to do with content marketing?
eMedToday's curator insight,
November 11, 2013 11:31 PM
Part of e detailing should include Youtility The New YOUTILITY Youtility is the newest catch-phrase to enter the digital marketing environment, and it’s here to stay—for now, at least. The pharma industry has to start embracing youtility.. A term coined by author Jay Baer, in terms of context marketing youtility means: “massively useful information, provided for free, that creates long term trust and kinship between your company and your customers.”
Isn’t that precisely what pharma need to be trying to do with content marketing?
Scoop.it!
Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy. Via Olivier Delannoy
Scoop.it!
Do you think digital is important to healthcare? This is an updated version of our previous animation with the latest available stats. The 2011 version is st...
Scoop.it!
Value Added Services: What’s so New? Pharma Has Been Doing This for Years! http://t.co/qGhwlHDVkE #beyondthepill #e4p
Scoop.it!
As the healthcare industry responds to patients expectations for better communication & information by integrating digital technology, some unintended challenges are unfolding. Via Philippe Loizon
Scoop.it!
Why do you also need to be creating all this “content”?” And how to create content that will actually grow your business rather than spin your wheels? You have a Facebook business page, a fairly substantial “list” that you send out to on a fairly consistent basis. You tweet. You are a busy so and so. Why do you also need to be creating all this “content”?” What’s the real reason? And how to create content that will actually grow your business rather than spin your wheels? In order to make your business stand out these days, you will need more than a website. You just do, even if it’s a beautiful one, and here’s the reason why: there are many of you out there, I’m sorry to say. There are many of me out there as well, if it makes you feel any better. So, what, in this new world of information/media blasting overload and intense competition, will make you and your business stand apart and get noticed? Are you a doctor? I work with a number of you. The number of medical practice websites have more than quadrupled in the last 6 years. Getting noticed as the clear choice of specialists is getting harder and harder, unless you are in an industry with no competition. So what sets you apart? Via Brian Yanish - MarketingHits.com
Brian Yanish - MarketingHits.com's curator insight,
November 10, 2013 10:51 AM
What's setting you apart from your competition? What makes you stand out and customers come in. This article highlights a couple of businesses and what they did to draw new customers in.
Scoop.it!
Isabel is the most powerful differential diagnosis tool on the market and is the industry standard that thousands of clinicians rely on daily
Scoop.it!
Matthew Holt:
Scoop.it!
eMedToday's curator insight,
November 9, 2013 8:39 PM
Among devices used for professional purposes, oncologists report they use their smartphone the most often (40%) and their smartphone has the greatest influence (35%) on their practice and clinical decision-making.What are the top apps on a smartphone or tablet? 72% of oncologists report they use YouTube. 57% report they use Facebook. Only 10% of oncologists report they use Twitter today.Despite the preference for mobile overall, oncologists still prefer to access professional video on their desktop – with their tablet a close second.62% of oncologists state they are interested in more content from pharmaceutical and device companies tailored to mobile devices - today.Mobile web or app? It’s a tie. Oncologists are split with regard to their preference for mobile web or an app to access professional content. Only 16% report no preference for mobile web versus app.Only 12% of oncologists report they regularly “prescribe” apps on their smartphone to their patients (that they can use on their own). 
Bettina Gifford's curator insight,
November 10, 2013 4:28 PM
The increasing need for good quality content across digital mobile platforms...
Scoop.it!
Le Big Data expliqué simplement. Le Big Data (grosses données) est une expression anglophone utilisée pour désigner des ensembles de données devenues tellement importantes qu’il devient de plus en plus...
|
Scoop.it!
SAN JOSE, Calif. — Digital healthcare could someday make hospitals obsolete, says a leading cardiologist and medical researcher. That's perhaps the brightest of many big promises from the ongoing revolution in semiconductors speakers shared at an annual industry gala here. Via JP DOUMENG
Scoop.it!
Scoop.it!
Payers have a real financial stake in keeping members healthy as the industry shifts from a fee-for-service to outcomes-based reimbursement models. More and more health plans are turning to mobile... Via eMedToday
eMedToday's curator insight,
November 11, 2013 11:23 PM
Only 300 hospital in the US have mobile apps.
Not good
Scoop.it!
As more and more pharma and biotech companies invest more money into digital marketing one has to wonder if they can attract digital talent to a regulated industry. According to a Click Z report "... Via Olivier Delannoy
Scoop.it!
Un nouveau moteur de recherche consacré aux médicaments a été lancé sur la plateforme ComprendreChoisir.com. Découverte. Depuis quelques jours, la plateforme ComprendreChoisir.com met à disposition... Via Rémy TESTON
Scoop.it!
Working with #ACO - Pharma as a Trusted Advisor http://t.co/aDDByQMvNE #MarketAccess #Pharma
Scoop.it!
“Learn the top three things healthcare marketers can do to make eDetailing and eSampling effective and more personal. Rosetta's John Weyrauch explores these tips in his articles on PM360.” Via eMedToday
eMedToday's curator insight,
November 10, 2013 7:50 PM
Two of the greatest challenges facing pharmaceutical marketers include getting Healthcare Professionals (HCPs) to understand our products and helping them to become comfortable with how they work, so these products become part of their ongoing treatment regimens. For decades, the dynamic duo of detailing and sampling has served that purpose admirably.
Due to recent organizational pressures, detailing and sampling has been reduced and more cost-effective methods have emerged – eDetailing and eSampling have become common alternatives to continue our need for HCPs to understand and be comfortable with our products. -
Scoop.it!
Alors que le financement du système de santé pose sans cesse problème, les applications de bien-être pourraient faire évoluer son modèle et faire progresser les pratiques Via Géraldine GOULINET FITE
Scoop.it!
We are going through a period of radical change in the way information is being consumed, digested and created. The so-called “maker subcu
Scoop.it!
Medical Marketing and Media Via eMedToday
Scoop.it!
Top-rated medication management platform analyzed self-reported data by geographic and demographic categories to address epidemic problem Via uri goren
|
Agree. We are big fans of the beta mentality. It's about creating MCM strategies which take advantage of the power of digital AND face to face interactions (and every other channel!).