Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.
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The STAT Ten: Dr. Bertalan Mesko, The Geek Who's Changing The World Via Family Doctor 
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Les Échos
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Other insights from the Manhattan Research ePharma Competitive Analysis series:
Pharmas continue to shy away from social media - according to the research only 17 percent of unbranded websites reviewed had a dedicated social media presence. Instead, many brands opt for peer-to-peer elements that aren't live or tied to social media platforms, such as inviting visitors to submit their stories or mentor and advocate programs.One-third of unbranded websites reviewed linked to product websites.Nearly half of all websites tracked offered branded patient support programs, often promoted under different names on product and unbranded sites.Emerging models of pharma website design, such as multi-indication hubs like Genentech's BioOncology.com, portal-like sites such as Sanofi's The DX, and branded support programs like Novartis' Care to Care Program for Exelon Patch, are breaking the mold.
Despite pharma's overall struggle with mobile and social, the reports highlight instances where some brands are trailblazing. "There are pockets of strong digital innovation today, particularly among pharma brands with new products," said Manhattan Research's Monique Levy. "Multiple sclerosis, hepatitis C, and oncology are three categories worth watching closely."
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Trading Sat Sanofi : Les laboratoires peinent à rentabiliser leur recherche Trading Sat L'industrie pharmaceutique mondiale tente de reconstituer son portefeuille de médicaments après une vague de médicaments tombés dans le domaine public qui a...
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More than $4 billion has been invested in digital health startups in the past three years, Qualcomm Life Fund’s director Jack Young told attendees at HIMSS’ Venture+ event at the mHealth Summit this week, and that means those investors are...
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This year has been a big year for health app regulation: FDA released its final guidance on regulation of mobile medical apps earlier this year, and the ONC released its final HIPAA omnibus rule in January.
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Mobile health firm MediSafe Project is collaborating with health IT startups to give more personalized adherence technology solutions to users, added a pharma customer. Via uri goren
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ÉPISODE 2|2 L’évaluation classique des médicaments est en bout de course. La mobilisation de patients, les percées de la médecine personnalisée et l’irruption de nouvelles technologies bouleversent les pratiques.
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The future of the Pharmaceutical and Healthcare industry in the country and worldwide lies in going digital and adopting social. The same found consensus in the recently concluded digital marketing conference – DigiSights 2013, India’s first digital marketing conference in Pharma and Healthcare by MediaMedic, a communications firm in the healthcare communications. The company that operates from Mumbai was founded in 2005 by Priti Mohile and Dinesh Chindarkar. Both the co-founders who have a rich experience of multiple years in the healthcare and communications industry realized the need for innovative communications in the pharma and healthcare sector too, eventually leading to the formation of MediaMedic. The objective was to offer integrated communication services including branding, medical communications, health PR and newer digital mediums, which would bring in freshness and innovation within healthcare communication. Listening to both the experienced co-founders at the DigiSights 2013 event (first half and second half) it was imperative for me to get in touch with them to understand more about how digital is enriching the pharma industry and the support from MediaMedic on the same.
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Weronica Neswarbu's comment,
December 11, 2013 4:43 AM
This happens becausez of technological development thank to it
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Fans had hoped that 23andMe intentionally dropped the ball with the feds, perhaps to spark a national debate and a court case.
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Discover 7 ways content marketing helps build your Digital Health brand...BONUS: Free "Killer" Content Marketing Guide Via Sam Stern
eMedToday's curator insight,
December 10, 2013 12:13 AM
good advice. However, most hospitals do not do a good job of content managment
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Outre la poursuite de l’internationalisation, Christophe Weber devra piloter le retour à la croissance d’un groupe fragilisé par la chute...
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Nathan E. Wineinger, Ph.D., a research scientist at Scripps Genomic Medicine discusses how mhealth data is moving towards big data at a rapid pace. Mobile health (mHealth) technologies allow for the generation of intensive care unit medical information, literally, in the palm of your hand. A smart phone can be transformed into a mobile heart monitor to diagnose atrial fibrillation, and continuous glucose monitoring has revolutionized the way diabetics manage their blood sugar levels. The digitization of human health through noninvasive devices and sensors can provide meaningful measures of individual wellness outside of a clinical environment. This information can then be used to guide health decisions — or personalize medicine. However, mHealth data presents a computational challenge as it can be both wide and long (i.e. big data). Furthermore, this challenge can be broken into two components that are both vital to the production of actionable health care: data storage and processing; and its interpretation. It is this latter component that is notoriously omitted in the conversation on big data.
Via nrip
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The scope of YouTube is staggering. In 2008, YouTube contained over 70 million videos, published by over 200,000 creators. Every minute, 13 hours of video are uploaded to YouTube. In January 2009, 147 million U.S. Internet users watched an average of 101 videos per person on the site. The population that uses YouTube is highly varied and skews slightly older than other social networking sites, with the average age of a video viewer being nearly 27. The uses of YouTube are also highly varied, and business marketing is prominent among them. Numerous brands and television networks have established channels, as have most politicians and celebrities with their own unique designs and constantly updated content. Some of the most highly views clips on YouTube are branded content, but they go beyond a simple rehash of commercials on TV (“The Epic Split feat. Van Damme” is one recent example that springs to mind). It’s no secret why brands are fond of YouTube – it has the ability to connect with consumers on an emotional level through the power of story and video. Read more: http://social.eyeforpharma.com/column/maximizing-use-youtube-pharma-communications Via Parag Vora
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Alors que les objectifs de sécurité nationale et industrielle sont gérés de concert dans le secteur de la défense, celui de la santé voit sa gouvernance éclatée en France. Via Emmanuel Capitaine
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Atlanta-based online health advice website Sharecare has launched a free app, AskMD, that is meant to help users keep track of their symptoms and put them in contact with doctors and hospitals.
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You've heard of the 12-Step Program of Alcohol Anonymous and you may have even heard of "The Twelve Steps of Pharma Social Marketers Anonymous" (here).
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Simply maintaining a web presence isn’t enough. In the post-Google Hummingbird era, where conversational search becomes the norm, what matters most is context. You don’t need any of those cookie-cutter approaches to getting found online. What you need is an effective inbound marketing strategy where context rules. Premier marketing agency HubSpot has already warned us that context is the future of inbound marketing. It's about time we take this seriously. But what do we really know about it? And how, exactly, does this idea apply to online healthcare marketing? Here’s a quick look at some strategies that work. Via Parag Vora
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At Digital Pharma ExL in Philadelphia, Ben Greenberg, senior director, Product Management & User Experience, Medscape, humorously took the audience through how the company designed its mobile solution for physicians. Via eMedToday
eMedToday's curator insight,
December 10, 2013 12:30 AM
For physicians, with all they have to do during a course of a day, there is even more of a desire to access information digitally, particularly through mobile means; and just like consumers, they want to have something work and not have to deal with technology problems
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“ Shona Davies provides an update on the latest developments of Univadis, an online resource for healthcare professionals, which was created by MSD in partnership with some of the world's leading medical publishers, such as BMJ Learning, The Lancet...” Via COUCH Medcomms, eMedToday
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#9 Quantified self goes mainstream and doctors will have to start catching up.
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THERE’S GREAT POTENTIAL FOR GAMES IN HEALTH BUT IT’S NOT HERE YETConsulting firm ICF recently released a report titled, “Gaming to Engage the Healthcare Consumer.” Although the report details how gamification is increasing across just about all industries, it more closely reveals how games in health is booming for a variety of reasons. These reasons include:A trend toward value based careThe increasing role of the patient as a consumer.The ever desirable target market of the millennial generation.
Via Alex Butler, Sam Stern
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HealthLoop, the makers of a cloud-based platform that aims to automate the process by which doctors engage with their patients after visits, announced today.. Via Bart Collet
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