E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.
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E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER.

Une veille sur la santé numérique en France et à l’international : politiques publiques, données, infrastructures, IA, services et usages. Études, rapports et retours de terrain sélectionnés par Lionel Reichardt, Pharmageek, pour comprendre les transformations et éclairer les décisions.

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Rescooped by Lionel Reichardt / le Pharmageek from Healthcare, Social Media, Digital Health & Innovations
December 14, 2013 3:29 AM
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Happtique certified #mhealth apps runs into first major hurdle: Security Flaws

Happtique certified #mhealth apps runs into first major hurdle: Security Flaws | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

Happtique is on a mission to build a professional app store for health care. But independent developers spotted security flaws just days after the company authorized its first set of medical apps.


The company has responded to these concerns by suspending its certification registry until further notice.


The flaws were initially spotted by Harold Smith III, chief executive of Monkton Health, who published his findings in a blog post. Smith wrote that he typically reaches out to express his concerns in a private forum. But in this particular case, he felt that Happtique had been slow to respond. “I chose to publicly disclose after waiting eight days in one instance and three in another,” he wrote.


Smith explained that he randomly picked two apps from the 16 apps that Happtique had certified and found that both had issues storing sensitive information as plain text files and one of them wasn’t using HTTPS.

Happtique is attempting to do something very bold in a sector that is riddled with regulation.


The company is taking data security seriously, as its potential customers (primarily hospitals) are concerned that new mobile health apps will put sensitive patient information at risk. 


In an interview, Corey Ackerman, Happtique’s president and chief executive, said the program will remain suspended into the company determines a “responsible course of action.” According to Ackerman, Happtique is currently working with Smith to resolve the flaws. He said that “participating appdevelopers [like Smith] deserve a lot of credit throughout this process.”


“Certification is not a product; it’s an iterative process,” he added. Ackerman believes that feedback from third parties will help the company keep pace with the complexities and rapid advancements of mobile health technology.


We most recently covered Happtique back in September, when the company’s former chief executive Ben Chodor, was called in to Congress to testify about how the Food and Drug Administration (FDA) should regulate health-related applications. In recent months, Happtique has seen some turnover, as it focuses its attention on hospital customers, according to a report in MobiHealthNews.


Read more: http://venturebeat.com/2013/12/13/first-health-app-store-runs-into-first-major-hurdle-security-flaws/


Via Parag Vora
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Rescooped by Lionel Reichardt / le Pharmageek from #DigitalHealth
December 12, 2013 5:06 AM
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How do we know whether medical apps work? | BMJ

How do we know whether medical apps work? | BMJ | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
NotesCite this as: BMJ 2013;346:f1811

 

 


Via Giovanna Marsico, Denise Silber
Denise Silber's curator insight, December 11, 2013 6:58 PM

More and more people are asking this question. Will be a conversation dominant in 2014.

 

 
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December 12, 2013 5:05 AM
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DigiSights 2013 explores Digital & Social Media in Pharma Marketing - Express Pharma

DigiSights 2013 explores Digital & Social Media in Pharma Marketing - Express Pharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it

DigiSights 2013, positioned as India’s first pharmaceutical and healthcare digital marketing conference was recently held in Mumbai. Organised by MediaMedic Communications in association with its GLOBALHealthPR partners, STweM and Webicina, the conference attracted participation from the pharma marketers and digital teams. Express Pharma was the exclusive media partner for the conference.

In the keynote speech, Narayan Gad, Director, PharmaTechManagement, NMIMS shared how the pharma ecosystem evolved from the traditional telephone to smartphone. He divided the evolution into pharma 1.0 (1960-80), 2.0 (1980-2000) and 3.0 (2000 ahead). “Digital tools have crept into the ecosystem and doctors are now being controlled more by apps and technology,” he said. He stressed upon social being the way forward and shared that “Pharma companies should not just focus on sales but on engagement.”

The healthcare practitioners practitioners (HCP)- industry panel had an experienced set of panelists. The session moderated by Amlesh Ranjan, Associate Director, Sanofi started by asking Dr Aniruddha Malpani, Medical Director @HELP on what change he observes in the industry. Malpani stressed that doctors should educate patients and the problem is trust deficit. “Patients don’t trust doctors and having a website will be the best thing but doctors don’t have time; this is where the pharma industry comes into picture”.

After the panel discussion, Dinesh Chindarkar, Co-founder and Director, MediaMedic, started with examples on how digital and social is changing the country. Emphasising that consumers are moving towards managing their own health, he said that the movement of ‘Quantified-self’ has began. He further added that there is a shift in healthcare from doctor driven era to patient driven one; and hence the need to connect with consumers.

Andrew Spong shared his thoughts on the ‘Future of Digital Pharma Marketing’ about how about the consumers’ hunger for health information can be satisfied with digital channels’ untapped capability. He said, “The world is shifting from dictated medicine to participative medicine, in other words, informed content to informed choice.” According to him the future of digital pharma marketing will be in building trust, maintaining an approachable outlook, informing and conversing with its customers and helping HCPs serve their patients needs.

Priti Mohile, Managing Director, MediaMedic Communications in her session on Social Media from Insighting to Category Building, focused on the role of integrated solutions covering branding, category building, digital and public relations. She gave insights on what can be learnt from consumer discussions on social media and offered a practical way forward

 

 

 

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Scooped by Lionel Reichardt / le Pharmageek
December 12, 2013 5:04 AM
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Mitac lance des tablettes médicales sous Android

Mitac lance des tablettes médicales sous Android | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Le fabricant chinois propose deux appareils destinés aux hôpitaux et propulsés par la plateforme mobile de Google. Le combat contre les virus est plus que ja
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Scooped by Lionel Reichardt / le Pharmageek
December 12, 2013 5:02 AM
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50 START-UP QUI PEUVENT TUER VOTRE BUSINESS BePatient

50 START-UP QUI PEUVENT TUER VOTRE BUSINESS BePatient | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 7:08 AM
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mHealthWatch Reporting Live from mHealth Summit 2013

mHealthWatch Reporting Live from mHealth Summit 2013 | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
mHealthWatch is at the 5th annual mHealth Summit this week in Washington, D.C. The annual event brings together a wide array of healthcare and technology
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 5:06 AM
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Cityzen Sciences

Cityzen Sciences | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 5:05 AM
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Pathoquest - a disruptive player in the field of pathogens identification

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Rescooped by Lionel Reichardt / le Pharmageek from Veille Pharma
December 11, 2013 4:44 AM
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Johnson & Johnson Innovation fait l’annonce de collaborations avec deux incubateurs canadiens de recherche sur les médicaments

Johnson & Johnson Innovation fait l’annonce de collaborations avec deux incubateurs canadiens de recherche sur les médicaments | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Johnson & Johnson Innovation et sa société affiliée Janssen Inc.

Via Alexandre DUBOIS
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 2:48 AM
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Orange Healthcare - Orange Healthcare et Val Solutions lancent CloudPreventiel©

Orange Healthcare - Orange Healthcare et Val Solutions lancent CloudPreventiel© | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Orange Healthcare, entité dédiée à la stratégie santé du groupe Orange, concentre son expertise autour de trois domaines d’intervention : les services pour les professionnels de santé, les services de télésanté et les services de prévention.
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 2:13 AM
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Mayo’s iPad study had 98 percent engagement among seniors

Mayo’s iPad study had 98 percent engagement among seniors | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
The Mayo Clinic’s recent iPad trial for cardiac surgery patients, which MobiHealthNews first wrote about in February, has received a good deal of attention for using Fitbit activity monitors in a clinical setting.
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 2:05 AM
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IMS Health:To own health app prescription opportunity

IMS Health:To own health app prescription opportunity | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
IMS makes another data service move, related to mHealth apps http://t.co/G1niITVqyv
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 2:02 AM
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Pfizer virtualise ses visiteurs médicaux #pharma

Pfizer virtualise ses visiteurs médicaux #pharma | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
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Scooped by Lionel Reichardt / le Pharmageek
December 12, 2013 5:06 AM
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» Roche confie à Pierre Fabre l’information scientifique de NeoRecormon® auprès des oncologues et des hématologues en France MyPharma Editions

» Roche confie à Pierre Fabre l’information scientifique de NeoRecormon® auprès des oncologues et des hématologues en France MyPharma Editions | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Les laboratoires Roche et Pierre Fabre Médicament ont annoncé la signature pour la France d'un accord de promotion et d'information scientifique de la spécialité NeoRecormon® auprès des oncologues et des hématologues.
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends in e-detailing
December 12, 2013 5:05 AM
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GSW Launches Multi-Channel Detailing Platform

GSW Launches Multi-Channel Detailing Platform and Expands Closed-Loop ...

Via eMedToday
eMedToday's curator insight, December 11, 2013 7:39 PM

Sales representatives today have greater responsibility, carrying multiple brands and covering larger territories. These changes are making it difficult for them to reach a large number of physicians on a daily basis," said Joe Daley, president of GSW. "iQ.mercury 3 helps answer the need for greater efficiency and flexible tools."   

Sales reps today must be ready to engage with physicians who are more digitally savvy and seek information on their own terms. They must be ready to respond to requests for information where and when the doctor prefers. "iQ.mercury 3 gives pharmaceutical sales reps and brand managers a single platform to deliver engaging information and meet the physicians wherever they are," Daley said.

Rescooped by Lionel Reichardt / le Pharmageek from Publicidad Healthcare
December 12, 2013 5:04 AM
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¿Cuales serán las tendencias del marketing farmacéutico para 2014?

¿Cuales serán las tendencias del marketing farmacéutico para 2014? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Nos aventuramos a hacer 11 predicciones sobre como va a ser el marketing farmacéutico digital en 2014.

Via Pere Florensa
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Scooped by Lionel Reichardt / le Pharmageek
December 12, 2013 5:02 AM
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50 START-UP QUI PEUVENT TUER VOTRE BUSINESS Scanadu

50 START-UP QUI PEUVENT TUER VOTRE BUSINESS Scanadu | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 8:21 AM
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Communication digitale : bonnes pratiques et tendances en 2014

Présentation de l'agence Inaativ lors d'un atelier à l'APACOM à Agen le 03 décembre 2013.Vous pouvez télécharger la présentation sur http://www.inaativ.c...
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 5:06 AM
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Auticiel - Se Risquer pour un idéal est la meilleure des motivations

Auticiel - Se Risquer pour un idéal est la meilleure des motivations | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Se Risquer pour un idéal est la meilleure des motivations
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 5:04 AM
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[Accompagnement] L'EBG dévoile son classement des 100 startups les plus innovantes - Maddyness

[Accompagnement] L'EBG dévoile son classement des 100 startups les plus innovantes - Maddyness | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Le classement de l'EBG a été dévoilé récemment et ce sont 100 startups françaises qui ont été réparties dans 9 catégories
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 2:50 AM
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Le NHS britannique lance un site sur le modèle de TripAdvisor - Medscape France

Le NHS britannique lance un site sur le modèle de TripAdvisor Medscape France Un service désormais disponible, en revanche, en Grande Bretagne où le National Health System a créé un site internet innovant sur lequel les usagers du système de santé...
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 2:15 AM
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Funding on the rise for digital health startups focused on aging

Funding on the rise for digital health startups focused on aging | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
Digital health startups that are targeting the aging population, 50 and over, more than doubled their funding in the past three years, increasing their funding from $413 million in 2010 to $928 million in 2013, according to a report sponsored by...
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Scooped by Lionel Reichardt / le Pharmageek
December 11, 2013 2:13 AM
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Where are all the mobile health solutions for seniors?

Where are all the mobile health solutions for seniors? | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
As yesterday’s baby boomers become tomorrow’s seniors, America’s already overburdened healthcare system is in trouble.
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Rescooped by Lionel Reichardt / le Pharmageek from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
December 11, 2013 2:05 AM
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Changing Digital.

Changing Digital. | E-SANTÉ : COMPRENDRE. RELIER. TRANSFORMER. | Scoop.it
The pharmaceutical industry, not historically noted for its rapid embrace of marketing trends or tech advancements, has struggled over the last decade to adapt to digital, social and mobile communications — a process only made more challenging by...

Via eMedToday
eMedToday's curator insight, December 10, 2013 8:41 PM

It is more important than ever for health brands to be represented in social and digital conversations — to be available and comfortable conversing. The fluidity of these platforms requires a new awareness and skills that have not historically been necessary for other media outreach. But when used effectively, they can prove well worth the effort.