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Sometimes, our lives move so fast that we don’t always stop to assess where we’re going, whether our current career goals are truly aligned with what we desire for our lives. I’ve certainly been guilty of that myself. However, when taking on a new role or facing a turning point in your career, you may often find yourself reevaluating who you really are, what you stand for, and ultimately, how to align your professional career with your core identity. In other words, defining who you are as a brand.
E.g., IRI XLeratePlus analytics, budget management, media planning.
E.g., cross-functional teamwork, persuasion, leadership.
Once you have a list of your skills, be selective about which to highlight when communicating with others.