Personal Branding & Leadership Coaching

The rise of on-demand marketplaces has brought with it varied business models, across number of industries. This framework tries to explain how a marketplace's vertical impacts its business model b...

Nowadays, developing your public persona is more important than ever.

The Collaborative Economy enables people to efficiently get what they need from each other.

They use powerful technologies that enable Crowdfunding, Peer-to-Peer lending, the Maker Movement, and the Sharing Economy.

If you look closely, the crowd is becoming like a company: self funding, designing, producing, and sharing what they already have.

We have to take smart decisions on a permanent basis, and quality decision-making can be downright hard. Especially if it relates to an important thing, that we’ve been preoccupied with for quite some time.

A thing that’s always on our back-burner, or on our radar, depending on who prefers what.  

The very fact of being preoccupied might blur our thinking, and we lack clarity in evaluating options.  

Everything looks messed up, and with all the input coming from various sources (the most common two of them being other stakeholders and clients) the ultimate decision-maker might feel disoriented.

How to make sense of it all?

In this post we will examine the Value Proposition Canvas, which will allow us to focus on these key business elements. 

The Value Proposition Canvas helps solving the problems previously mentioned, namely, the definition of our potential customers and the challenges they may face.

As can be observed in the following figure, the Value Proposition Canvas focuses on two specific sections of the Business Model Canvas: Customer Segments and Value Proposition.

These are the top 5 ways to start thinking of an actionable strategic plan for your business. 

Six leadership styles by Daniel Goleman - Coercive, Authoritative, Affiliative, Democratic, Pacesetting and Coaching styles.

In a very good review of the book, Alex Vermeer provides this summary:

Your mindset is the view you have of your qualities and characteristics – where they come from and whether they can change.

This graphic by Nigel Holmes summarises the kinds of outcomes that result from the different mindsets.

Every businessperson knows a story about a highly intelligent, highly skilled executive who was promoted into a leadership position only to fail at the job. And they also know a story about someone with solid—but not extraordinary—intellectual abilities and technical skills who was promoted into a similar position and then soared.

This post is an excerpt from "The Next Gen Leader: Cutting Edge Strategies to Make You the leader You Were Born to Be!"  by Robert C. McMillan, a transform

Define and formulate your Personal Brand: This phase involves defining and formulating an authentic, distinctive, relevant, consistent, concise, meaningful, exciting, inspiring, compelling, enduring, crystal clear, ambitious, persuasive and memorable Personal Brand promise, and use it as the focal point of your behavior and actions.

Varying a particular coaching style according to individual coachee needs is likely to be a very helpful approach for any coach to adopt.

The situational coaching model described above provides four styles which can be used in different circumstances.

However, care needs to be taken not only to match the most appropriate style in each situation but to ensure that it is not used to excess.