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Eventbrite - European Social Marketing Association & Fuse Events presents ESMC 2018 Warm-up: The Power of Behaviour Change Marketing - Tuesday, 27 February 2018 at Den Bell. Find event and ticket information. 
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Given the degree of public mistrust and provider hesitation regarding the human papillomavirus (HPV) vaccine, it is important to explore how information regarding the vaccine is shared online via social media outlets. The purpose of this study was to evaluate the content of messaging regarding the HPV vaccine on the social media and microblogging site Twitter, and describe the sentiment of those messages.
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Key Points Question Does gamification, the application of game design elements such as points and levels in nongame contexts, that uses insights from behavioral economics to enhance social incentives increase physical activity among families in the community? Findings In this randomized clinical trial of 200 adults comprising 94 families, participants in the gamification arm had significantly greater physical activity during the 12-week intervention than participants in the control arm, including the proportion of days that step goals were achieved and the change in the mean daily steps. Meaning Gamification designed to leverage insights from behavioral economics to enhance social incentives could offer a promising approach to improve daily health behaviors.
Benjamin D'HONT's curator insight,
January 30, 2018 11:48 AM
Un résultat intéressant. J'ajoute: que se passe t'il après 3 mois pour induire un changement comportemental durable?
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