Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente
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‘Identify Solutions Rather Than Problems’  - Jonatan Levy -  Boston University

‘Identify Solutions Rather Than Problems’  - Jonatan Levy -  Boston University | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

After a year and a half as interim chair of the Department of Environmental Health, Jonathan Levy will become the department’s full chair on January 1, 2019.

Levy says he is humbled to be the department’s third chair in its 42-year history, joining David Ozonoff and Roberta White in leading “a department that is not afraid to take a stand,” he says. “I will be standing on the shoulders of these giants as we move the department into the next phase of its history.”

As a postdoctoral researcher and assistant professor, Levy worked on the Healthy Public Housing Initiative, a community-based participatory study on asthma among children in public housing. “This project really emphasized for me how vulnerable populations often face elevated exposures to numerous stressors, many of which were related to their home and neighborhood environments,” Levy says. “I also learned the power of community-engaged research, and of listening to affected communities.”

 

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How Climate Activists Can Communicate Better, According to Yale's Anthony Leiserowitz

How Climate Activists Can Communicate Better, According to Yale's Anthony Leiserowitz | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it
The director of the Yale Program on Climate Change Communication offers tips for getting more people on board with climate action.

The fight against climate change has been suffering some public relations setbacks in the United States. First, there are debates about whether or not it's even happening, despite mountains of evidence and an overwhelming scientific consensus. Further, even though most Americans do believe that climate change is happening, polls show that many voters' reactions are: Eh. I have more pressing things to worry about. And our government, which ostensibly exists to protect us, continues to kick the can on bills, like the Green New Deal, that could keep (say) Florida from drowning.

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Pharmaceutical exec guilty of bribing doctors to push opioid

Pharmaceutical exec guilty of bribing doctors to push opioid | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

A pharmaceutical company founder accused of paying doctors millions in bribes to prescribe a highly addictive fentanyl spray was convicted Thursday in a case that exposed such marketing tactics as using a stripper-turned-sales-rep to give a physician a lap dance.

John Kapoor, the 76-year-old former chairman of Insys Therapeutics, was found guilty of racketeering conspiracy after 15 days of jury deliberations. Four ex-employees of the Chandler, Arizona-based company, including the former exotic dancer, were also convicted.

 

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FONDAmentaLI: marketing sociale e comunicazione per l'ambiente

Il marketing sociale è lapplicazione di concetti e tecniche del marketing e di altre discipline per raggiungere obiettivi comportamentali volti a migliorare l’ambiente e la salute nellambito delle politiche della comunità di riferimento
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A Guide to Effective Climate Change Communication

A Guide to Effective Climate Change Communication | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

The Center for Research on Environmental Decisions (CRED) at The Earth Institute, Columbia University, and ecoAmerica, a nonprofit that works to build public support for climate solutions, have been leaders in climate communication research. With this guide, we synthesize what others and we have learned about climate change communication over the years into a single useful tool. It is our hope that leaders and communicators will put the insights in this guide into practice, designing and sharing ever more effective communication and practices to motivate an era of climate engagement that pushes America—and the planet—to a tipping point for climate solutions.

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All It Took To Clean Up This Beach Was A Fish Sculpture Named Goby

All It Took To Clean Up This Beach Was A Fish Sculpture Named Goby | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

As some rumours swirl around the internet that there will be more plastic than fish by 2050, there are also some great stories about local recycling, like this one about Goby The Fish.

This local beach decided to do something simple, instead of just placing a ton of boring old garbage cans around the beach, they made a giant see through fish out of some barbed wire and mesh, and added a sign to it that said “Goby loves plastic, please feed him”.

The key to the success was that kids had no pleasure in recycling plastics into those old crusty blue bins, but when it turned into a game where they had to “feed” Goby it just took off.

 

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The Other Kind of Climate Denialism

The Other Kind of Climate Denialism | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

“The Uninhabitable Earth,” David Wallace-Wells’s new book about how climate change will affect human life, begins, “It is worse, much worse, than you think.” In superhot cities, roads will melt and train tracks will buckle. At five degrees of warming, much of the planet would be in constant drought. With just six metres of sea-level rise—an optimistic projection—land where three hundred and seventy-five million people currently live will be underwater. Some of the apocalyptic stories aren’t from the future but our recent past: in the Paradise Camp Fire of late 2018, people fleeing the flames “found themselves sprinting past exploding cars, their sneakers melting to the asphalt as they ran.

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Tools of Change: Water-Efficient Durham

The Regional Municipality of Durham targeted neighbourhoods with high summer peak water use, and convinced most residents to sign a written pledge to water their lawns in accordance with municipal guidelines. The program has consistently reduced peak water use in targeted neighborhoods by 30% at first, then leveling off at around 17% after a year. It cost $19 per household in 2004 and is considered to be 1/5 the cost of the alternative - which is to expand the water supply infrastructure
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APPLYING A SOCIAL MARKETING FRAMEWORK TO SALT REDUCTION

APPLYING A SOCIAL MARKETING FRAMEWORK TO SALT REDUCTION | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

According to Webster et al (2011), no country is likely to achieve a significant decrease in population salt consumption when a program is restricted to consumer education alone. For maximum impact, national salt reduction efforts must include changes to the environment that make it easier for the population to consume less salt. The framework can be used to design interventions that decrease demand for salt and high sodium products, generate demand for low sodium or salt alternatives, and aim at influencing the policy environment. With the goal of moving beyond public awareness to actually changing behavior, designing programs using a social marketing framework, will link supply and demand side activities, and allow us to integrate best practices from salt reduction programs gathered since the 1960’s.

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Climate change and malnutrition must be tackled together

Climate change and malnutrition must be tackled together | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it
Meera Shekhar served as Commissioner representing the World Bank Group on the Lancet Commission on Obesity As climate change challenge continues to worsen, its impacts extend far beyond the extensive damage to the environment—it also has a direct effect on global health, including obesity and undernutrition. Obesity, undernutrition and climate change have generally been viewed as separate concerns. But a new report released this week -- The Global Syndemic of Obesity, Undernutrition, and Climate Change: The Lancet Commission Report -- shows that these three interconnected agendas –termed a “syndemic” must be tackled together, with synergistic actions, to really create transformative and lasting change.
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Unequal exposure and unequal impacts: social vulnerability to air pollution, noise and extreme temperatures in Europe

Unequal exposure and unequal impacts: social vulnerability to air pollution, noise and extreme temperatures in Europe | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

This report assesses inequalities in the exposure to and health impacts of selected environmental health hazards
(air pollution, noise and extreme temperatures) on European society and discusses how these are addressed in
policy and practice.


The uneven distribution of the impacts of air pollution,
noise and extreme temperatures on the health of
Europeans closely reflects the socio‐demographic
differences within our society.
• The elderly, children and those in poor health
tend to be more adversely affected by such
environmental health hazards than the general
population (i.e. they are more vulnerable).
• Groups of lower socio-economic status (the
unemployed, those on low incomes or with lower
levels of education) also tend to be more negatively
affected by environmental health hazards, as a
result of their both greater exposure and higher
vulnerability.
• In many European countries, the disproportionate
exposure of lower socio-economic groups to air
pollution, noise and high temperatures occurs in
urban areas.

There are pronounced regional differences in social
vulnerability and exposure to environmental health
hazards across Europe.
• Regions with lower average socio-economic
status and higher proportions of elderly people in
southern and south-eastern Europe experience
greater exposure to ground-level ozone and high air
temperatures.
• Regions that are both relatively poorer and more
polluted in terms of particulate matter (PM) are
located mainly in eastern and south-eastern
Europe. The link between socio-economic status
and exposure to PM is also present at a finer-scale,
local level.
• Wealthier sub-national regions tend to have
higher average levels of nitrogen dioxide (NO2),
mostly because of the concentration of traffic and
industrial activities in these locations. However,
it is still the poorer communities that tend to be
exposed to higher local levels of NO2, as shown by
studies at finer spatial scales.

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The Climate Change Messenger Matters as Much as the Message - Anthropology News

The Climate Change Messenger Matters as Much as the Message - Anthropology News | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

When it comes to policy arguments around complex issues like climate change, the messenger can be just as important as the message in mobilizing support for policy responses.

Last fall, two new reports communicated even more evidence that the world is rapidly warming and underscored the need to take immediate action to mitigate carbon emissions. In October, the United Nations Intergovernmental Panel on Climate Change released a special report on the impacts of global warming above the 1.5-degree Celsius target established in the Paris climate accord.

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Flash mob per il clima a Modena. #FridaysForFuture 

Flash mob per il clima a Modena. #FridaysForFuture  | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

#FridaysForFuture Modena

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The Medical Society Consortium on Climate and Health wants you!

The Medical Society Consortium on Climate and Health wants you! | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

Our mission is to inform the public and policymakers about the harmful health effects of climate change on Americans, as well as about the immediate and long-term health benefits associated with decreasing greenhouse gas emissions (i.e., heat-trapping pollution) and other preventive and protective measures. 

We need your help to advance this mission.

We are seeking health professionals in every community in America who are willing to become an advocate for climate and health in their community, and possibly in their state capital.

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The contribution of washing processes of synthetic clothes to microplastic pollution

The contribution of washing processes of synthetic clothes to microplastic pollution | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it
Microplastic pollution caused by washing processes of synthetic textiles has recently been assessed as the main source of primary microplastics in the oceans. Therefore, understanding the effective contribution of the washing process of synthetic clothes to this environmental problem, is of great importance. In this study, wash trials at real scale were performed on commercial clothes by using a household washing machine in order to gain reliable data about the release of microplastics, and to identify possible influences of textile characteristics on the release. The wastewater was collected and filtered through subsequent filters with decreasing porosity, and the amount and dimensions of microfibres were determined. Microfibre release was analysed in relation to the nature and characteristics of the washed clothes. Results showed that microfibres released during washing range from 124 to 308 mg for kg of washed fabric depending from the type of washed garment that corresponds to a number of microfibres ranging from 640,000 to 1,500,000. Some textile characteristics, such as the type of fibres constituting the yarns and their twist, influenced the release of microfibres during washing. A great amount of microfibres of cellulosic nature was also released during washing of clothes made with a blend of polyester/cellulose. Finally the most abundant fraction of microfibres shed was retained by filters with pore size of 60 µm, presenting an average length of 360–660 μm and an average diameter of 12–16 μm, indicating dimensions that could pass through wastewater treatment plants and pose a threat for marine organisms.
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Quanto pesa la moda sull'ambiente?

Quanto pesa la moda sull'ambiente? | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

Dovremmo cominciare a pensare a un mondo libero dalle fibre sintetiche. Sempre se abbiamo veramente a cuore l’ambiente e se abbiamo letto una recentissima ricerca pubblicata su Nature Scientific Reports, che ci sorprenderà con i suoi risultati. Perché, a quanto pare, la principale fonte di inquinamento da microplastiche degli oceani è dovuta proprio al lavaggio dei capi d’abbigliamento in fibra sintetica.

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Social Responsibility, Ethics, and the Marketing Environment

CHAPTER 3 Social Responsibility, Ethics, and the Marketing Environment Prepared by Deborah Baker Texas Christian University Designed by Eric Brengle B-books…
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Social Marketing Environmental Analysis by Aileen Familara on Prezi

Gathering data and information that may be used to predict trends and changes in the environment, or to see opportunities and challenges a condition of constant and rapid change

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Marine litter: un mare di plastica?

Risorsa mare: dall'ecosostenibilità alla tutela della biodiversità. Reggio Calabria, 24 Marzo 2018

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Seeding Sustainable Communities - The NSMC

Seeding Sustainable Communities - The NSMC | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

Overview

Seeding Sustainable Communities was a three-year project that sought to introduce environmentally friendly behaviours to new home owners, using the move to a new house as a catalyst for further behavioural changes.

Run by Peterborough Environment City Trust, the project’s staff visited new residents to conduct a short Community Survey, before presenting them with a free Sustainable Living Welcome Bag. This bag contained information about environmental issues, information about the local community and free environmental goods, such as energy efficient light bulbs and Ecover products.

The project also arranged environmental events and activities within the communities, in response to the interests expressed by the residents.

Results:

950 Community Surveys were conducted on the Hampton and the Sugar Way Estates. Evaluation surveys conducted six months later showed:

  • 100 per cent of residents had made lifestyle changes
  • 70 per cent had implemented 5 changes or more
  • 75 per cent used their car less frequently for short journeys
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Marketing Environment

Module 2 Aim To understand the behavior of key Marketing Environmental forces that have an implication on marketing decisions To understand & grasp of the tech…
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The Social Marketing Environment by fair inso on Prezi

In order to describe the social marketing plan, we need to have a Background, Purpose and Focus

Socio- Cultural Forces

- psychographics of the intended adopters

- Internal attributes such as attitudes, values, preferences, mind set, motivation, predisposition and personality which has a bearing of their adoption or non-adoption of a social product

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The Global Syndemic of Obesity, Undernutrition, and Climate Change

Editor Sabine Kleinert and Commissioners William Dietz and Boyd Swinburn define the Global Syndemic and discuss some of the main points from The Lance
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Documento guida di comunicazione del rischio ambientale per la salute

Documento guida di comunicazione del rischio ambientale per la salute | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it

Il lavoro ha l’obiettivo di presentare in forma sintetica le conoscenze maturate in tema di comunicazione del rischio su ambiente e salute, ma soprattutto di fornire indicazioni di supporto alla gestione operativa di processi di comunicazione. 

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Formation en ligne sur les changements climatiques et la santé

Formation en ligne sur les changements climatiques et la santé | Social Marketing: Environment and human health - Marketing Sociale,comunicazione e ambiente | Scoop.it
L’INSPQ lance une formation en ligne de type MOOC (Massive Open Online Course) sur les changements climatiques et leurs impacts sur la santé humaine. À l’intention des professionnels de la santé et des services sociaux, la formation a comme objectif de stimuler les approches innovantes autour de mesures éprouvées d’adaptation, de prévention et de préparation aux changements climatiques, et ce, afin d’en atténuer les effets sur la santé des populations. Elle sera accessible gratuitement du 18 février au 22 avril 2019.
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