Italian Social Marketing Association - Newsletter 185
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Italian Social Marketing Association -   Newsletter 185
Marketing sociale. Health promotion. Social media.
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Global action plan on physical activity 2018–2030: more active people for a healthier world - WHO

Global action plan on physical activity 2018–2030: more active people for a healthier world - WHO | Italian Social Marketing Association -   Newsletter 185 | Scoop.it

The new WHO global action plan to promote physical activity responds to the requests by countries for updated guidance, and a framework of effective and feasible policy actions to increase physical activity at all levels. It also responds to requests for global leadership and stronger regional and national coordination, and the need for a whole-of-society response to achieve a paradigm shift in both supporting and valuing all people being regularly active, according to ability and across the life course.

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Dalle App di servizio alle App di relazione: come cambia il rapporto medico-paziente. G.Fattori-N.Pinelli-S.Marcotullio

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Passive Detection of Atrial Fibrillation Using a Commercially Available Smartwatch-JAMA Cardiology

Passive Detection of Atrial Fibrillation Using a Commercially Available Smartwatch-JAMA Cardiology | Italian Social Marketing Association -   Newsletter 185 | Scoop.it
 

 

Conclusions and Relevance  This proof-of-concept study found that smartwatch photoplethysmography coupled with a deep neural network can passively detect AF but with some loss of sensitivity and specificity against a criterion-standard ECG. Further studies will help identify the optimal role for smartwatch-guided rhythm assessment.

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Health between Education and Social Marketing. Community Based Prevention Marketing: uno dei possibili futuri?

 

 


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Il "Marketing Sociale" in 11 minuti con François Lagarde: Propager des idées autrement par le marketing social

Propager des idées autrement par le marketing social. La compréhension du phénomène: pas seulement la valorisation d'une cause mais aussi réussir à faire adopter un comportement par la clientèle cible.
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Alcune immagini da "European Social Marketing Conference" Anversa 2018

Alcune immagini da "European Social Marketing Conference" Anversa 2018 | Italian Social Marketing Association -   Newsletter 185 | Scoop.it
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Ten ways to waste large amounts of public money on Social Change programmes. Jeff French

Superba (ironica) lezione magistrale di  Jeff French

European Social Marketing Conference. Antwerp 2018

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Social Media Intervention Improves Vaccine Acceptance - Pediatrics - JAMA

Social Media Intervention Improves Vaccine Acceptance - Pediatrics - JAMA | Italian Social Marketing Association -   Newsletter 185 | Scoop.it
 

Via Jeff French
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Comunicazione della salute e marketing sociale. Le nuove prospettive del web - Giulio Sarti


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Online social networking sites-a novel setting for health promotion? - Julia Loss - Health & Place, a cura di Eleonora Tosco, Dors

Giuseppe Fattori's insight:

I social network possiedono le caratteristiche di un setting per promuovere la salute? Quali elementi li accomunano ai setting tradizionali e quali invece li rendono differenti? 

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