Extinction or REGENERATION? There is no other way. For forty years the institutions of the world have worked to “mitigate” climate change with no results – or worse – failure to stop the rapid destruction of the ecosystems which keep us all alive. Leaders and businesses have largely ignored the cries of our dying planet. A desperate scientific community has taken up arms to spread the word, but the media is deaf, and worse. Our politicians ignore the future for their own selfish interests.

Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective - Springer Business Cases

The latest news from the European Social Marketing Association (ESMA).

The recent release of the ChatGPT chatbot in November 2022 has generated significant public interest. In essence, ChatGPT is an AI-powered chatbot allowing users to simulate human-like conversations with an AI.

 just four commercial products (tobacco, alcohol, ultra-processed food, and fossil fuels) account for 19 million global deaths annually (34% of the 56 million total deaths or 41% of the 42 million NCD deaths)...commercial practices cause over 1·2 million deaths globally, bringing the total annual deaths to 20·3 million (36% of total or 45% of deaths from non-communicable diseases).

Medicine is much different from other areas where AI is being applied. AI enables new discoveries and improved processes in the entire health care continuum; ethical, governance, and regulatory considerations are critical in the design

Oltre a chattare, Chatgpt può scrivere codice in linguaggi, può risolvere problemi, fare traduzioni, scrivere articoli e tanto altro

La piattaforma di intelligenza artificiale che permette di creare foto realistiche e illustrazioni incredibili non è complicata, basta conoscerla

Unease about the future is rife among Gen Z and millennials, with a Deloitte survey showing that the cost of living is their top concern for 2023.

Successful social marketing holds the power to change the world.  Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns.

Eventbrite - School of Business, University of Dundee presents CRITICAL SOCIAL MARKETING SYMPOSIUM - Monday, 5 June 2023 at Dalhousie Building 

Il giornalismo dovrebbe avere un ruolo cruciale nell’informare sul riscaldamento globale, che la comunità scientifica considera la più grave emergenza ambientale della nostra epoca. Eppure, nelle pagine dei giornali e nei palinsesti televisivi ...

 L'International Social Marketing Association (iSMA) ha adottato la Dichiarazione Etica del marketing sociale per sostenere la condotta dei professionisti, inclusi operatori, studiosi e studenti, in tutte le aree delle loro attività professionali.

In occasione della sesta riunione annuale di Forward, Sir Michael Marmot ha voluto mandare un messaggio ai partecipanti. Qui l'intervento integrale.

Questo lavoro illustra lo sviluppo e il potenziale utilizzo delle mappe concettuali nell'ambito delle strategie di comunicazione di SENTIERI 

Encouraging pro-environmental behaviour is necessary to reduce CO2 emissions and limit global climate change. Many reviews and meta-analyses have been published examining the effectiveness of interventions to promote pro-environmental behaviour. 

... my mother didn't produce enough milk, and the doctors told her that formula milk was better than breastmilk”. “She thought she needed to provide the best thing for her child”, and she was working, so she nursed her with formula milk

Comunicare l’incertezza durante una pandemia richiede coraggio, fermezza, onestà. L'esperienza dell'Istituto superiore di sanità.

Selected Poems gathers writing from four decades of  Nancy Cunard's life, some published here for the first time.

Research ‘exposes litany of misleading claims’ by household names, including Coca-Cola and Unilever

Guarda Beyond, l'intervista integrale a Luciano Floridi su Sky Video - Sky TG24

With the presentations of: Philip Kotler, Jeff French, François Lagarde.

Digital Poster Contest are exactly the kind of leaders we need …  As I read the posters, I felt a real connection with this inspiring group of Italian leaders in their quest for One Health… Your efforts and impact combined with those of others around the world give me hope that together we will achieve “One Health.”
François Lagarde

The use of advertising to influence social behavior is one element of social marketing campaigns.
The purpose of this study is to investigate the effectiveness of positive, negative and a combination of both appeals on young adults’ drink driving perceptions.

What is social marketing?
Social Marketing @ Griffith