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Scooped by
Thomas Faltin
October 23, 2014 5:53 AM
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Social media has matured into a mandatory marketing channel for brands. Today’s leading social networks have advanced advertising tools, social commerce fe
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Scooped by
Thomas Faltin
October 23, 2014 5:53 AM
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High converting copy, no matter what industry it’s in, doesn’t come without these five essential elements attached to it.
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Scooped by
Thomas Faltin
October 23, 2014 5:53 AM
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Businesses can be led astray by analytical models unless they take steps to avoid common predictive modeling pitfalls, including a lack of testing and business relevancy.
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Scooped by
Thomas Faltin
October 23, 2014 5:52 AM
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Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is...
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Scooped by
Thomas Faltin
October 23, 2014 5:52 AM
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We all want to capture more business, and the best source of that is from existing customers. If you were a retailer, it would be much simpler to develop a program. But if you're a manufacturer who...
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Scooped by
Thomas Faltin
October 23, 2014 5:50 AM
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Hootsuite is launching the new Global Agency Partner Program, tailor-made to meet the social businesst needs of agencies on the global level.
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Scooped by
Thomas Faltin
October 23, 2014 5:50 AM
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Discover the three main reasons we updated the look and feel of the Hootsuite dashboard, and what that means for you.
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Scooped by
Thomas Faltin
October 23, 2014 5:49 AM
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I’ve thought about the mindset and milestones I’ve encountered during my short tenure as sales manager, and discovered that it’s about looking for repeatable tools and skills to deploy across my team. Anyone looking to move up in their sales organization should be thinking about developing these big-ticket skills:
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Scooped by
Thomas Faltin
October 23, 2014 5:49 AM
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Take a look at the email metrics that matter to marketers – and the teams they work with – and discover some of the ways you can improve these numbers.
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Scooped by
Thomas Faltin
October 23, 2014 5:49 AM
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Your email IP Reputation and Domain Reputation are keys to better email delliverability. Learn what they are and how to manage them.
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Scooped by
Thomas Faltin
October 23, 2014 5:48 AM
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You might not exhibit at trade shows regularly. You might not have a huge, flashy booth. But you can still come home a success.
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Scooped by
Thomas Faltin
October 23, 2014 5:48 AM
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Review sites give you a greater online presence for your business. Knowing how to handle feedback on review sites is also crucial to managing your reputation.
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Scooped by
Thomas Faltin
October 23, 2014 5:47 AM
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By answering these five unspoken questions, your business blog can guide potential customers towards the decision to do business with you.
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Scooped by
Thomas Faltin
October 23, 2014 5:53 AM
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Every marketer would love to have a piece of content, or maybe even an entire campaign, go viral. This MarketingSherpa Blog post uses the ALS ice bucket
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Scooped by
Thomas Faltin
October 23, 2014 5:53 AM
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More business intelligence vendors are betting that the time has come for analytics and BI in the cloud by announcing new cloud BI products and partnerships.
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Scooped by
Thomas Faltin
October 23, 2014 5:53 AM
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Google finally released its Penguin 3.0 update. Will your site be affected? Learn 3 ways to protect your site & receive a free SEO site audit.
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Scooped by
Thomas Faltin
October 23, 2014 5:52 AM
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We're all trying to do more with less. When it comes to social media it's no different. We should be focused on content and use automated tools to help spread the word on social platforms. Every in...
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Scooped by
Thomas Faltin
October 23, 2014 5:51 AM
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The Social Business Benchmark survey conducted on behalf of Hootsuite found the common challenges and benefits faced in social media adoption by businesses.
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Scooped by
Thomas Faltin
October 23, 2014 5:50 AM
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Pinterest is an aesthetically appealing social network—if used right, it can do great things for your brand. Here’s how to use Pinterest for business.
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Scooped by
Thomas Faltin
October 23, 2014 5:50 AM
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What makes customers talk about brands on social media? In this round, we look into retail industry trends revealed through social media.
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Scooped by
Thomas Faltin
October 23, 2014 5:49 AM
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We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle. Check them out and add your own.
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Scooped by
Thomas Faltin
October 23, 2014 5:49 AM
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Beyond, engineering, beyond the UI, beyond content...your customers are still king, and always will be. How Act-On's customers made us the people's choice at Dreamforce 2014.
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Scooped by
Thomas Faltin
October 23, 2014 5:48 AM
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How B2B Marketers Can Learn, Grow and Enrich Customer Experience
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Scooped by
Thomas Faltin
October 23, 2014 5:48 AM
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Google has finally released Penguin 3. As a reminder the Penguin algorithm targets low quality and spammy links pointing to your site.
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Scooped by
Thomas Faltin
October 23, 2014 5:48 AM
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Nowadays, when we want to learn new things about a photographer, we use a search engine as we are used to finding what we are looking for. According to statistics, an estimate of 1 billion names is currently searched with Google every single day. Around 7
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