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Scooped by
Thomas Faltin
October 23, 2014 6:01 AM
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Looking to give your B2B content marketing efforts some added support next year? Here are four strategies you could execute.
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Scooped by
Thomas Faltin
October 23, 2014 6:01 AM
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There's a new trend going on right now in the startup world. Well, I don't know if it's a trend, or an idea, if it's a new thing, or yet another buzzword. I will let you
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Scooped by
Thomas Faltin
October 23, 2014 6:01 AM
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You know what scares a social media manager? Holiday content. It’s amazing how just one day can create such drama. So, here’s the dilemma: Do you partake or do you pass? How can you tie in your brand in an effective way? Should you be funny or serious? How can the message be fresh and different from last year? Halloween is no exception, but at least you get candy at the end of the day! Use these do’s and don’ts of writing Halloween content to ensure your social media posts go beyond the basics and turn some zombie heads.
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Scooped by
Thomas Faltin
October 23, 2014 6:00 AM
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Learn how your A/E/C firm can assess whether its marketing strategy is successful with these 6 online metrics.
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Scooped by
Thomas Faltin
October 23, 2014 5:58 AM
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A number of online publishers applaud the results of their A/B testing efforts.
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Scooped by
Thomas Faltin
October 23, 2014 5:57 AM
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The Association of National Advertisers keeps growing. It announced last week that it acquired the Business Marketing Association.
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Scooped by
Thomas Faltin
October 23, 2014 5:57 AM
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Aviation pros worked together after to respond to an air traffic control disaster. Now they have to take that collaborative spirit and apply it elsewhere.
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Scooped by
Thomas Faltin
October 23, 2014 5:57 AM
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Associations don't typically let members vote on dues increases, but one that does has found a formula to keep members happy and revenue growing.
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Scooped by
Thomas Faltin
October 23, 2014 5:56 AM
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Lists featured this week include Bally's Total Fitness Member Statements and Gerber Babies Email.
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Scooped by
Thomas Faltin
October 23, 2014 5:56 AM
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Marketers are too focused on search and last-click attribution and need to look further afield if they want to better understand consumer engagement and content’s effectiveness.
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Scooped by
Thomas Faltin
October 23, 2014 5:55 AM
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A new crowdsourced guide from US-based Trustradius has ranked the most popular A/B testing software platforms with marketing teams based on user recommendations, company size and adoption.
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Scooped by
Thomas Faltin
October 23, 2014 5:55 AM
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UK-based marketing leadership training outfit, The Marketing Academy, has launched in Australia, offering to skill up the next generation of CMOs, CEOs and industry leaders for free.
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Scooped by
Thomas Faltin
October 23, 2014 5:54 AM
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A commonly cited definition of insanity is “doing the same thing over and over again but expecting a different result.” In today’s fast moving business env
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Scooped by
Thomas Faltin
October 23, 2014 6:01 AM
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Prepare a pitch. The basics Now that you've raised up the foundation of your startup and already established your network of connections, you should start thinking of
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Scooped by
Thomas Faltin
October 23, 2014 6:01 AM
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Most of us enjoy spending our time one way or the other: photography, cooking, painting, archery, solving puzzle games, etc. Only some of us have what it takes to turn
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Scooped by
Thomas Faltin
October 23, 2014 6:01 AM
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Looking for a marketing automation solution can be daunting. Read this post for a handy checklist of automation capabilities.
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Scooped by
Thomas Faltin
October 23, 2014 6:00 AM
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Do you want to know the skills marketers need for success? This infographic will show you what you need to get ahead of your competition.
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Scooped by
Thomas Faltin
October 23, 2014 5:58 AM
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The Securities Industry and Financial Markets Association offered the federal government 10 principles it says should drive cybersecurity decisions.
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Scooped by
Thomas Faltin
October 23, 2014 5:57 AM
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U.S. credit and debit cards are about to get a major upgrade thanks to a new executive order. Banks and retailers applauded the data security move.
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Scooped by
Thomas Faltin
October 23, 2014 5:57 AM
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Advice on how to turn an informational interview into something more than just a cup of coffee.
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Scooped by
Thomas Faltin
October 23, 2014 5:56 AM
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You have a ton of information at your disposal. But are you really taking advantage of how B2B big data can benefit your marketing initiatives?
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Scooped by
Thomas Faltin
October 23, 2014 5:56 AM
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Google+ is more important for SEO than any other website. Here's how to make the most of it.
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Scooped by
Thomas Faltin
October 23, 2014 5:56 AM
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Taking the overarching theme of 'disruption', this year's AANA Reset conference in Sydney at the Ivy Ballroom featured a host of agency, media and marketing speakers. Here are some pictorial highlights from the day.
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Scooped by
Thomas Faltin
October 23, 2014 5:55 AM
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Video advertising has had another stellar year in terms of revenue and yield as advertisers increasingly deflect spend from other channels such as free-to-air TV and print.
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Scooped by
Thomas Faltin
October 23, 2014 5:55 AM
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Marketers can and must be at the core of innovation if they hope to continue fostering growth in their organisations. The problem is, most are being too cautious about how they innovate.
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