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Scooped by
Thomas Faltin
October 24, 2014 9:10 AM
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In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening.
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Scooped by
Thomas Faltin
October 24, 2014 9:10 AM
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Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation in your favor.
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Scooped by
Thomas Faltin
October 24, 2014 9:08 AM
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"Today Google announced Inbox, a new email client which collects and organizes emails to highlight “important info at a glance.” The service is only available in private beta for now." ˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅˅ Receive a FREE daily summary of...
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Scooped by
Thomas Faltin
October 24, 2014 9:08 AM
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DIgest...
Successful curation does take a little finesse. There are 5 hard and fast rules to follow when curating for any medium:
1. Show clear attribution
2. Provide thoughtful annotation
3. Pull a quote
4.
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Scooped by
Thomas Faltin
October 24, 2014 9:07 AM
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Columnist Danny Sullivan explains a recent change in Google's search engine results pages in terms tailored for busy CMOs making critical decisions.
Digest...
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Scooped by
Thomas Faltin
October 24, 2014 9:07 AM
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Digest...
1. The basic fundamentals of SEO are as important as ever
Create unique, fresh content, which speaks to the needs of your customers as this will always trump chasing the algorithm.
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Rescooped by
Thomas Faltin
from The MarTech Digest
October 24, 2014 9:06 AM
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“I think it's fair to say that personal computers have become the most empowering tool we've ever created.
Via Joemktg
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Rescooped by
Thomas Faltin
from Google Plus and Social SEO
October 24, 2014 9:06 AM
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How much money do you have to put into a serious content marketing campaign on Facebook? Here's one estimation.
Neil Ferree's insight:
Content Marketing for Big Brands and Solopreneurs can be an expensive marketing proposition.
Via Neil Ferree
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Rescooped by
Thomas Faltin
from SEO and Social Media Marketing
October 24, 2014 9:05 AM
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Most on-page SEO tools still rely on keyword placement to grade pages, and while it remains a good place to start, research shows its influence has fallen. While it's important to ensure your page at a bare minimum contains the keywords you want...
Via Antonino Militello
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Scooped by
Thomas Faltin
October 24, 2014 9:05 AM
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Naming agencies exist for a reason: Naming is an art. But if you approach it the way an agency would, you can have success doing it yourself. And the best way to start is to hold a naming workshop.
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Scooped by
Thomas Faltin
October 24, 2014 9:04 AM
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Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
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Scooped by
Thomas Faltin
October 24, 2014 9:04 AM
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The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.
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Scooped by
Thomas Faltin
October 24, 2014 9:04 AM
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Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming.
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Scooped by
Thomas Faltin
October 24, 2014 9:10 AM
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Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.
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Scooped by
Thomas Faltin
October 24, 2014 9:10 AM
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Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from Yesmail Interactive.
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Scooped by
Thomas Faltin
October 24, 2014 9:08 AM
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Digest...
1. Optimize your top pages
One of the fastest ways to acquire email addresses is to look at the pages that generate most of your traffic, and optimize those pages to capture email addresses.
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Scooped by
Thomas Faltin
October 24, 2014 9:07 AM
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Digest...
LinkedIn has plans to make marketing leads “more quantifiable, and attributable” across the Web and through a company’s own sales channels, and in a year’s time will enable a much deeper view of conversions.
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Scooped by
Thomas Faltin
October 24, 2014 9:07 AM
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A new study by Leapfrog Marketing Institute finds that although marketers have zeroed in on digital and mobile since 2009, when its first study was conducted, many companies are still not yet able to execute mobile e-commerce.
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Scooped by
Thomas Faltin
October 24, 2014 9:07 AM
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Digest...
They Include Only Public Posts — While we all feel we live in a world where “nothing is private,” in fact most of the internet is sitting behind some firewall or other and is not (legally) available for us to see.
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Scooped by
Thomas Faltin
October 24, 2014 9:06 AM
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Digest...
1. Build a big email list.
Who did it? AppSumo (Noah Kagan)
2. Go referral crazy.
Who did it? Dropbox
3. Piggyback on free marketing platforms.
Who did it? Airbnb.
4. Be exclusive.
Who did it?
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Rescooped by
Thomas Faltin
from Google Plus and Social SEO
October 24, 2014 9:06 AM
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The new Gmail app from the Gmail team isn't technically just an email app, at least if you ask them. It's called "Inbox," and it's being released as an invite-only system that works on the Chrome...
Via Neil Ferree
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Scooped by
Thomas Faltin
October 24, 2014 9:05 AM
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Thanks to all of Google's black and white animals (Panda & Penguin), link building has become a very difficult and tedious process. The types and sources of legitimate backlinks are few and far between.
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Scooped by
Thomas Faltin
October 24, 2014 9:05 AM
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Do you have the protection you need against cyber-criminals or do you need a brand-protection tool to help? These questions can help you answer that question. Read the full article at MarketingProfs
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Scooped by
Thomas Faltin
October 24, 2014 9:04 AM
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Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
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Scooped by
Thomas Faltin
October 24, 2014 9:04 AM
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In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do?
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Scoop.it!
