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Engagement is a woolly term. One of those ideas that everyone agrees is a jolly good thing without anyone ever having to really define what they mean. Unsurpris 
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Facebook’s ranking algorithm decides which posts get shown to each user in their News Feed. The algorithm has gone through some major changes in the past, but the most recent one has thrown a lot of social media marketers for a loop.
Beth Kanter's insight:
Facebook has tweaked the algorithm again to favor links, irking lots of nonprofit folks once again. But, let's stop complaining about Facebook or hope that it dies a horrible death (FB might out live us all) Here are 9 tips from marketing experts in a post by BufferApp that will lead to success. These are:
8.) Ask your followers to help 9.) Be smart about your ad dollars on Facebook (test, measure, learn) The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that!
Beth Kanter's curator insight,
January 24, 2014 11:16 AM
Facebook has tweaked the algorithm again to favor links, irking lots of nonprofit folks once again. But, let's stop complaining about Facebook or hope that it dies a horrible death (FB might out live us all) Here are 9 tips from marketing experts in a post by BufferApp that will lead to success. These are:
8.) Ask your followers to help 9.) Be smart about your ad dollars on Facebook (test, measure, learn) The article has a lot of tips and links. I would set aside 30 minutes to read it and think about adding some of the tips to your strategy in a thoughtful way. I'm doing that!
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Beth Kanter's insight:
The love child of quora and instagram from the founder of Twitter
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Beth Kanter's insight:
On the value of Twitter and how to fit it into your day as a CEO I speak at conferences, conduct interviews with journalists, meet with legislators, and do whatever is necessary to push the issue of inclusion onto the agenda. Like you, I have a very full schedule filled with meetings, phone calls, site visits, and still more meetings. And then I started tweeting. Most of my philanthropic friends and foundation colleagues do not use social media, for a variety of reasons. I myself was unsure of how effective Twitter could be in helping to change the status quo. But I embarked on this experiment six months ago to see if I can build community around the issues the foundation advocates for. I understood that it takes time to build an audience and find one’s voice online. Change does not happen overnight. Of utmost importance was having a Twitter strategy in place. I knew in advance who the influencers I wanted to engage were and connect with, what type of content to push out. Certainly I had much to learn: how to engage, how to effectively use the platform, when and how to post and how to conduct conversations. Through trial and error I have learned and the early results are encouraging – there has been a definite increase in the number of conversations, retweet and mentions. (Notice I didn’t mention number of followers- that’s not a metric I’m using to measure success). Additionally, my tweeting has brought increased exposure for ourfoundation’s official account and we have seen a marked upswing in trafficto our blog.
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Beth Kanter's insight:
This report considers whether social media data can improve the quality and timeliness of the evidence base that informs public policy. Can the myriad of human connections and interactions on the web provide insight to enable government to develop better policy, understand its subsequent impact and inform the many different organisations that deliver public services? - See more at: http://www.alliance4usefulevidence.org/publication/social-media/#sthash.C8k3xSZ4.dpuf
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Beth Kanter's insight:
Debra Askanase sums up the big trend: The communication disruption that began six or seven years ago has now been recognized, and becoming part of organizational practice. She points to six indicators 1. Socialize the organization 3. Visual Visual Visual 4. Crowdfunding 5. Personnel/Personal - year of employee champion [Resource: http://allisonfine.com/2013/03/07/bringing-the-professional-and-private-together/] 6. Budgeting for social Useful analysis of digital/social media trends for nonprofits.
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Keep, share, and discover the best of the Web using Delicious, the world's leading social bookmarking service.
Beth Kanter's insight:
Useful link list from social media pr class at UCLA
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Adam Rifkin, Founder, PandaWhale Adam Rifkin’s introductions have led to two marriages, hundreds of jobs, dozens of company fundings, and approximately 12 new business partnerships.
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Hashtags have become the staple "food" of social media. They are everywhere! Unfortunately, keeping track of them on social networks can be hard. Let Hshtags help you with that.
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If you manage who you follow, you’ll also manage what kind of inspiration it gives you. And you need to feel inspired to be someone of interest to others.
Beth Kanter's insight:
Curating who your follow
june holley's curator insight,
December 20, 2013 10:48 AM
Critical to building an effective innovation and learning network for you, your organization, and your network!
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Let your voice be heard! Help HubSpot select the Nonprofit of the Year!
Beth Kanter's insight:
List of small nonprofits up for the award
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The social network has become an indispensible communications tool but to successfully engage your followers, you have to do more than just broadcast news
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Another audit approach. Includes more tactical stuff Social Media Audit Process & Considerations:
Social Media Content & Activities to Audit:
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![Snapchat Makes You “Find The Ghosts” To Keep Hackers From Stealing Your Phone Number [Update: But It Fails] | TechCrunch | Networked Nonprofits and Social Media | Scoop.it](https://img.scoop.it/A4VNowxu5EnIP84VeLS40jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Snapchat now verifies new users aren't robots by making them choose its ghost mascot in images. It's an attempt to keep out hackers who could steal phone..
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The National Geographic Channel regularly uses both organic and paid campaigns to engage audiences on Twitter.
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A number of medical research charities have today launched a campaign explaining how they can use data to improve care and research, in a bid to discourage people from opting out of the new centralised healthcare database. Via AAM Associates
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Beth Kanter's insight:
In 2014, more and more companies will usher in the third wave of social business by empowering everyone across the organization to participate.
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Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media.
Beth Kanter's insight:
This could be used to analyze an organization's network which includes aligned partners or what this article describes as "competitors"
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In case you're in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers.
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![How to Perform a Social Audit [Infographic] | Social Media Today | Networked Nonprofits and Social Media | Scoop.it](https://img.scoop.it/km8XSVjrPIDosn8yOzl82jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
When thinking about social media strategy creation, where should a marketer start?
Beth Kanter's insight:
Useful for evaluating Twitter and Facebook
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Beth Kanter's insight:
It is getting harder and harder to cut through the clutter. If you want to be successful you need to create high quality content and engage with your audienes. 1. Quality content is what your audience wants to read, not what you want to tell them 2. Content that gets highly shared is content with hear. This is about real stories, not messaing. 3. Take the time to engage Be present, be a trusted part of the conversation. This is not new advice, but it is timeless.
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Social Media Marketing Podcast 72, in this episode John Haydon shares why Facebook engagement is important.
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Small changes can have a big impact. Use these painfully obvious but extremely effective Facebook tactics to increase your engagement. Via Debra Askanase
Beth Kanter's insight:
Useful to get beyond the generic tips. Shows that you need some sense-making skills to really analyze and improve results.
Debra Askanase's curator insight,
December 17, 2013 8:30 PM
Two interesting Facebook insights: A.) some emoticons are more engaging than others and B.) if you ask a question, it should be at the end of the update. Read on for other great FB tactics. 
Andrew McRobert's curator insight,
August 19, 2014 8:31 AM
10. This is an in depth look at tactics used to get further reach on facebook. This site was a little better than the other sites dealing with this aspect of my scoop.
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A report from Knight Foundation finds that nonprofit news sites are growing revenues and audiences, but finding the path to long-term success will take more experimentation.
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Tumblr is one of those content marketing platforms that many businesses do not understand. Use this blueprint to create your profile and get started reaching your customers!
Beth Kanter's insight:
If you are trying to reach millennials, than Tumblr might be a good channel for you. Tumblr, with its Instagram-meets-blogging positioning, is a channel that is under-represented by many brands. Somewhere between 30 and 300 million Millennial consumers (yes, it’s a big spread) and others value this vast visual destination to consume and curate content. It’s a great place to get to know brand better. Tumblr is certainly not the last-touch in the B2B or B2C sales funnel. However, it is a great destination along the buyer journey.
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