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Social media platforms have become almost mandatory to increase sales and better customer relationships. To use social media effectively, and to your advantage, you must ensure actual engagement between yourself and your target audience takes place. Mostly, social media is about using content creation and thought-provoking statements to engage your target audience, with minimal efforts of obvious sales-pitches for your business. Via Stefano Principato, massimo facchinetti, Mau 
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With so many social media channels available to communicate with our customers it's extremely time consuming to stay on top of your game
Beth Kanter's insight:
Zappier and TweetAdd
Feed140.com Team's comment,
June 17, 2014 2:07 PM
You might include us. Feed140.com. We are on our beta phase :)
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Digital communications strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a...
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![An Explanation of all Four Facebook Ad Types [Chart] | Networked Nonprofits and Social Media | Scoop.it](https://img.scoop.it/Q96xZS_OYwtqMlrccL9Rejl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Facebook ads differ from almost every other type of internet ad in at least two important ways: Facebook ads target the interests expressed by each user in their profile details, the Pages and Groups they like, and updates they post on their timeline (new job, new relationship, new baby, etc). Facebook Ads also scale word-of-mouth…
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Check out 11 social media management software apps which can help you save some time on social media.
Beth Kanter's insight:
Once you make it habit, you can do your social media less time and especially if you use management tools.
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From
list
Listly List - Twitter tools that you should know - Hashtag Tracking for Twitter, Facebook and Instagram - Keyhole, Categorize and track your Twitter favorites with Tweetbits., CENTER Twitter Statistics - Twitter Counter, Create short-run polls and lists | Quickdraw, Hashtags.org | Organizing the world's hashtags and hashtags information, Twitpic - Share photos and videos on Twitter, tchat.io: twitter chat tool, TweetZup, Check your own Twitter Stats - Twitter Counter, Intweetiv: The Content Optimization Engine for Twitter, Welcome, Real-time local Twitter trends - Trendsmap, twtrland, Tagboard, and SeeSaw
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The following are five of my absolute favorite Twitter tools to save you time and energy, and let you get back to running your business.
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This SlideShare can help ensure your content stands out online -- and for all the right reasons.
Beth Kanter's insight:
Remember not to cut and paste to your social channels but think about the best format
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![[CASE STUDY] Tweet Like @marismith (The Mari Smith Twitter Formula) | Networked Nonprofits and Social Media | Scoop.it](https://img.scoop.it/5qIObauOVcw2nm22n3V7tjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
NonproIt's impossible not to love Mari Smith. Not only is she a bubbly, fun-loving Scottish-Canadian. She's also author of The New Relationship Marketing and
Beth Kanter's insight:
Nonprofit leaders can use these techniques too
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Some work involves simple task completion; other projects require strategic thinking by an unfettered brain. Here's how to do both.
Beth Kanter's insight:
1. Recognize two types of functions and classify work life according to the “get work done” bucket and the “think strategically” bucket. 2. Block off at least two to three hours on a weekly basis that are completely free from distractions and interruptions. This will allow the brain time to slow down and become immersed in the problem at hand, something very important and quite effective for engendering creativity. The hard part is having the strength to stick to this type of a schedule for two to three months to realize deeply satisfying, reinforcing results. 3. Finally, take the time to brainstorm with trusted peers or an insightful manager on a weekly basis to stimulate different ways of thinking and allow for problems to be approached with fresh, creative perspectives. This is a great way to learn from others and strengthen work networks, which everyone needs, wants and likes.
Beth Kanter's curator insight,
May 16, 2014 11:44 AM
. Recognize two types of functions and classify work life according to the “get work done” bucket and the “think strategically” bucket. 2. Block off at least two to three hours on a weekly basis that are completely free from distractions and interruptions. This will allow the brain time to slow down and become immersed in the problem at hand, something very important and quite effective for engendering creativity. The hard part is having the strength to stick to this type of a schedule for two to three months to realize deeply satisfying, reinforcing results. 3. Finally, take the time to brainstorm with trusted peers or an insightful manager on a weekly basis to stimulate different ways of thinking and allow for problems to be approached with fresh, creative perspectives. This is a great way to learn from others and strengthen work networks, which everyone needs, wants and likes.
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WTo understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action. Via Kimberly Castleberry, Beth Kanter
Beth Kanter's insight:
Engagement triggers
Kimberly Castleberry's curator insight,
March 13, 2014 4:42 PM
Here's a really neat cognitive and neuroscience approach to building content that is substantially more shareable!
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From
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Explore and share this image in full, high-resolution detail with Zoom.it, a free service from Microsoft.
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Your social media marketing voice isn't a statistic you can track or a design element you can tweak. But you can plan and practice. Here's what works.
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In 2008, Brian Solis and Jesse Thomas galvanized the spectrum of engagement opportunities on the social web with their Conversation Prism. Back then
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Learn how nostalgia works, and why it's a great tool to tap into for your marketing.
Beth Kanter's insight:
Why it works as an engagement strategy
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Wondering what CPM, offsite pixel, and FBX mean? And what about conversation tracking or Sponsored Story? Facebook marketing expert, Jon Loomer has created a very nice infographic featuring all the...
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Goo Looking for ways to take your Facebook page to the next level? Try these 8 advanced Facebook marketing strategies. Run them like experiments on your page.
Beth Kanter's insight:
Good list of experiments.
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Sharing your infographic that’s hosted on your website/blog and engaging the social sharing potential is key to maximizing the work you put in to creating your infographics. Each social network has different image display requirements. For example, tall infographics do not present well on Facebook. Facebook outlines horizontal images and a ratio of 1200 w x 627 h, meaning you may need to create some sharing images to drive social viewers to the main infographic. The team at Lemonly put together a great infographic covering keys for social sharing on: Have a look and bookmark for future reference... Via Lauren Moss
Jeff Domansky's curator insight,
September 1, 2014 11:33 PM
Helpful infographics reference and great tips for social media utilization.
Jeff Domansky's curator insight,
September 1, 2014 11:35 PM
Helpful infographics reference and great tips for social media utilization. 
ManufacturingStories's curator insight,
October 9, 2014 9:30 AM
For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl
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The 10 essential ads you should run as part of your Facebook strategy to get Pages Likes, grow your email list, promote content and sell products
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Discover how 10 nonprofits are utilizing Pinterest in some very interesting ways. Via Julia Campbell
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![7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Networked Nonprofits and Social Media | Scoop.it](https://img.scoop.it/034MJNlk47x6aTvxpcs-nDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers. Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year. Via Lauren Moss
Francesca Mattonelli's curator insight,
May 7, 2014 5:53 AM
Una bella infografica per riassumere i "must" del 2014 
Katie Muirhead's curator insight,
August 19, 2014 11:52 AM
Further highlights statistics of social media consumption and the information behind the choices of online advertisiers
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Facebook reach is on the decline for just about everyone. Here are some new strategies we've been trying at Buffer to change that.
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Finding content to post on social media platforms can be incredibly challenging. While it may be easy to know what your friends will like on you personal page when you post, it is much more difficult to know what your target audience will like on your business page.
Beth Kanter's insight:
Good useful piece on content ideas
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