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MySTRO provides healthcare companies with seamless sales force support, telephone and remote personal selling, print and direct mail, sample accountability and compliance services.
excerpt: "It will be some time before we know if multichannel is a success for the industry as a whole, but I suspect individual company satisfaction with their multichannel approach is mixed
Learn why the Genzyme Rare Community was created and how the site team plans to share best practices and promote the good work being done by patient leaders.
An interesting way a pharma company is supporting consummers by engaging with patient groups. As they say it is a way to champion the patient perspective within pharma, ensuring that key decision-makers at the company are aware of patient communities’ most pressing concerns.
It will be interesting to see how this develops and how they engage with the community. Can pharma create trusted communities for its customers?
memo: Understanding consumers’ multichannel choices across the different stages of the buying ...
Thank you for RT @hhalhol: Best Practices: Doctor Role Models (for Other Docs) in a Social Media World via @JBBC http://t.co/61m4R8uP #hcsm...
LONDON (Reuters) - Meet Roxxi - a feisty and fully-armed virtual nanobot.
Kate Kelland writes that gamification is the new way of thinking and is gaining momentum among drugmakers and health campaigners. Is this because it uses the basic human instincts of playing and learning? It can make leaning and getting to know your disease fun and easy to follow?
The original Pharma company, Bayer to bring gamification to diabetes children through "Didget" and "Knock “Em Downs" now has some doubts. Bayer no longer promotes "Didget" because of concerns about whether it is the right health message to send out.
Major drugs companies have reported successes with campaigns using games. I wonder if we will see a lot more games from pharma company's in the future?
I wonder how the testing of Syrum from Boehringer Ingelheim is getting along?
Pharmaceutical Industry | NEWS | | Digital Intelligence roundup - Includes Merck Serono’s digital expansion and a digital marketing tip of the week | PMLiVE...
Early efforts in the pharma space to harness the engagement factor in game technology focused on delivering a fun experience, with a tackedon educational component.
Ben Comer writes about the evolution of gaming in the healthcare space and where things are going and why. Gamification is something that apparently is not to be ignored in marketing with the widespread adoption of mobile devices and participation of nearly everyone in a social network sites. If you’re looking to gamify your brand you need to put education and leaning up front, and figure out what specific behaviours are unique to the patient audience to get the most out engagement.
The most effective way of learning and absorbing complex concepts is by doing it. Gamification technology and playfulness is a great way of doing this and can be used in simulations to help understand the consequences of certain behaviours and how these effects disease. This type of application allows the creation of vivid images and users to see the results of their choices.
Other games funded by Pharma, both of these are for diabetes patients hope to change patient behaviour. One encourages children to test their blood sugar through a Tamagotchi-style game rewarding children when they dutifully prick their finger and obtain the results. The other for women between 40 and 60 encourages them to share and discuss how they manage their disease providing each other with practical and emotional support.
The last game discussed is to reduce adverse events and is built around the concept of a tutorial to help parents inject their kids correctly. It coaches parents and lets them know if they’re doing a good job. This allows them to practice, therefore getting it right when they inject the children reducing any AEs.
The advent of a technological approach called a digital marketing hub now makes it far easier to integrate marketing across channels.
Going beyond web search
Foviance is a ground-breaking customer experience consultancy, providing usability consulting services, web analytics, user experience and accessibility consultancy in London, UK.
Presentation given at Customer Experience Sydney on best practice customer experience across channels...
World view by Doc: How Social Media would enhance customer experience...
1to1 MediaHow to Evolve to a More Customer-Centric Business Model1to1 MediaWhat can the office supplies sector do to improve its business model and provide a better customer experience?
Cross-channel customers most value consistency, convenience and service in their cross-channel shopping [download page] experience, according to a July 2011 report from the...
A key trend highlighted in our recently published Real-Time Bidding Buyer’s Guide is that media buyers working with RTB for their display campaigns are gradually translating these capabilities to other channels, such as mobile, video and social.
Ingrid Froelich explains the rise of the multichannel customer and how to successfully catch them surfing.
First Tennessee Bank revamps its customer interaction channels to focus on customer needs and customer preferences and to encourage customer retention and customer growth.
The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the Internet, new media and...
Consumer behaviour is driving multichannel growth and if retailers want to stay in touch with their customers they must adapt now. ...
Today, traditional publishers face numerous challenges. While some will not rise to the challenge and meet them, others may one day look back and find that today's challenges pushed them to even greater heights.
Now that the rush of Christmas and the New Year sales period has calmed down, retailers are probably taking a moment to reflect on what was a very difficult year and work out how to turn things around for 2012.
If you knew which customers were making decisions right at the store shelf, or on a showroom floor, would you talk to them differently than someone doing research from home?
87% of marketing decision-makers from around the world believe they will drive more sales and profit by evolving into effective multichannel marketing organizations,...
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
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