Promoting health? It's all in the game
LONDON (Reuters) - Meet Roxxi - a feisty and fully-armed virtual nanobot.
Kate Kelland writes that gamification is the new way of thinking and is gaining momentum among drugmakers and health campaigners. Is this because it uses the basic human instincts of playing and learning? It can make leaning and getting to know your disease fun and easy to follow?
The original Pharma company, Bayer to bring gamification to diabetes children through "Didget" and "Knock “Em Downs" now has some doubts. Bayer no longer promotes "Didget" because of concerns about whether it is the right health message to send out.
Major drugs companies have reported successes with campaigns using games. I wonder if we will see a lot more games from pharma company's in the future?
I wonder how the testing of Syrum from Boehringer Ingelheim is getting along?
