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I've been at Edelman for just over a year now and I am currently VP of Digital Health at Edelman, which really means that I focus on digital strategy and social media, mainly working with pharma clients, but also the extended ...
Do you advertise on Facebook, start a blog, jump onto Twitter, produce a viral video or optimise your website for search engines? Social media marketing is sometimes seen as free but in essence nothing is for free.
So where is the smart money being spent on new media by the top companies to make the best use of their marketing budget?
Using social media content marketing to engage audiences as part of your digital marketing strategy...
MedCity News5 things that have influenced pharmaceutical digital marketing expansionMedCity NewsPharmaceutical companies have been increasing their investment in digital marketing strategies, including websites, e-marketing and social media,...
Pharmaceutical Industry | NEWS | | UK doctors don't have time for reps but are making time for digital - Doctors.net.uk research finds half of GPs don’t see pharma sales reps | PMLiVE...
Mobile Healthcare Regulation - Are We Ready? | eyeforpharma
“It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few” That quote from the former Chief Marketing Officer at McDonalds is spot on....
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Learn how you can use your inbound marketing to humanize your brand.
The rules of search engine optimization are changing. Backlinks and keywords are no longer going to get you ranked high within Google. Soon Google will be ranking sites higher that have relevant...
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Digital Marketing Genius Series - Useful Blogs on Digital Marketing Strategy for Irish Business.
By Joe DiGiovanni jad@healthexpertnetwork.com As a social media outlet, Pinterest is the most rapidly growing platform there is. TechCrunch reported that in June, that Pinterest passed Bing, Twitter and Stumbleupon...
Every year Inc. Magazine publishes a list of the fastest growing private companies in the United States.
Pharmaceutical Industry | NEWS | | Pharma less mobile ready than consumer brands - Just two top ten pharmaceutical companies have a mobile website | PMLiVE...
Today's guest post comes from James Ellis, Digital Strategist at closerlook, inc. He blogs at digital-pharma.tumblr.com and pretty much lives on Twitter (@digital_pharma) if you'd like to reach out. If you're reading this post, ...
Big Pharma's tin ear for social, user-generated content online is softening despite regulatory anxiety. In the quest to better understand what patients and doctors need, pharma – thanks in part to a bevy of third-party service ...
In the grand experiment that is healthcare social media, there have certainly been some hits and misses.
This article is about the SMi event discussing social media in the pharmaceutical industry, with expert talks from Creation Healthcare, Eli Lilly and The British Lung Foundation.
Pharmaceutical Industry | NEWS | | Pharma's use of Pinterest gains momentum - Boehringer, GE Healthcare, Menarini, Novo Nordisk and Bayer have a presence on the social network | PMLiVE...
Patient Adherence [infographic] #SXSH #SocPharm #hcsm (Patient Adherence [infographic] #SXSH #SocPharm #hcsm http://t.co/XrOVrP0Z...)...
What are five multichannel marketing blunders that every Pharma marketer should avoid?
The term multichannel marketing (MCM) confuses many people in our industry—often with good reason. Many marketers believe that developing an effective MCM campaign means nothing more than carrying a consistent ...
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
