Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
87% of marketing decision-makers from around the world believe they will drive more sales and profit by evolving into effective multichannel marketing organizations,...
WIll pharma marketing become de facto multichannel marketing in the future?
In the future? uh...
See the results form the poll initated by @lenstarnes
Inspiring responses.
Don't you think too, that pharma marketing in relatiy is always one step behind to where it should be? Well, it is a difficult task, inchaing market conditions and with internal cutbacks to change and develop..
I do understand, but can I approve this lacking behind?
Can you?
;-)
Macy’s ability to create addictive in-store experiences is a major factor in its multichannel success. The retailer has just expanded its popular Backstage Pass campaign, which sees customers scan QR Codes to access celebrity fashion videos on their mobile device. The campaign sparked thousands of interactions when it was launched earlier this year, with shoppers embracing QR technology to access fashion tips and insights. In the campaigns newest incarnation, Macy’s has added videos from designers such as Kenneth Cole and Tommy Hilfiger and stylist Rachel Roy as well as Sean Combs, Jessica Simpson and Martha Stewart. Content mostly revolves around Macy’s Home, Men’s, Cosmetics and Young Contemporary departments.
As companies continue to adapt to the new ways and channels in which customers want to engage with them, experts predict an explosion of customer innovation around how companies leverage the technologies that fuel the company-customer relationship.
1. Video conferencing replaces calls to the contact center
2. Mobile apps and the contact center will connect seamlessly.
3. Customers will have a unique ID.
Norm Johnston is responsible for overseeing and expanding the Mindshare agency’s digital capabilities and strategy. His agency was one of the first global, full-service media companies.
Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign.
Best-in-class retailers have implemented successful mPOS and rolled out Facebook storefronts, but these areas will be top struggles for many merchants, according to predictions from Gartner.
In fact, Gartner predicts that through 2015, 80% of multichannel implementations will fail.
Multichannel customer experience review of 15 brands in the retail sector (Multichannel Retail Customer Experience Report 2011 http://t.co/SpZu0e7z...)...
The words multi-channel and cross-channel are used interchangeably, and while from an outside perspective they seem to have the same meaning, there is a subtle but very important difference between them..
Digital Business and Marketing Consultancy - working with its clients to drive growth and innovation through best use of digital channels from London.
Google Analytics va bientôt intégrer cette problématique dans l’outil.
Cette fonctionnalité appelée « Multichannel Funnels» (Entonnoir multicanal) est encore à l’état de projet pilote auprès d’annonceurs sélectionnés.
Certains de nos clients pourront bientôt en bénéficier. La fonction sera ensuite étendue à l’ensemble des comptes.
Why enterprises that fail to adapt will be left behind.
Marketers who make the most of consumer media habits stand to benefit. Changes in US media consumption habits have brands reevaluating their multichannel marketing programs.
Online virtual environments have been identified as emerging marketing channels, whereby consumers can learn about brands through experiences that involve both functional and social interaction. This research examines the impact of virtual experiences on attitude formation, and offline purchase intentions, and identifies three types of channel congruence (perceived diagnosticity, self-image congruence, and behavioral consistency) that help explain the cross-channel effects. The findings from this study indicate that multichannel effects exist between virtual brand experiences and real-world purchasing decisions. These effects depend on the extent to which the virtual shopping experience is believed to be accurate and useful for evaluation, shared self-concept with other users of the brand, and perceived behavioral consistency across marketing channels.
To Download, http://www.csulb.edu/web/journals/jecr/issues/20114/Paper5.pdf
Pan-European survey reveals multichannel customer experiencesCall Centre Clinic News (press release)The findings, published in the eGain 2012 cross-industry benchmarking report for multichannel customer experience, comprehensively chart influences...
White Paper - Multichannel Contact, Social Media and the Customer Experience http://t.co/zTYIfjK4...
The aim of multichannel customer service is to provide customers with options for how they would like to communicate with a brand if they have a query or a complaint to make. (Why is multichannel customer service important?
Multichannel customer experience: how mature is your organisation?
'Mature' companies have overcome technical and data challenges in their quest to deliver a compelling multichannel customer experience, while less mature organisations are neglecting customer service and staff empowerment while they struggle to...
According to Brian Walker, Forrester Research’s Principal Analyst for multichannel and ecommerce technology, multichannel organizational strategy doesn’t cut it anymore.
Today’s consumer doesn’t use use channels, rather a variety of interconnected touchpoints – what Forrester has coined the “Splinternet” – which does not merely consist of web search, your website, mobile web, apps and social networks, but also offline “channels” that leverage web content from the commerce system.
Interactive signage, QR codes in magazines and bus shelters, in-store kiosks, sales associates armed with tablets, and call centers that are more integrated with the commerce platform than the “green screen.” Not to mention the variety of devices that support these interactions, from laptops to gaming consoles, interactive TV to (whatever’s coming next).
Despite the evident demand by customers for a seamless multichannel service experience, few companies have succeeded in creating it.
Consumers love low prices, but retailers shouldn’t overlook the way shoppers perceive value online and in stores. A McKinsey Quarterly Marketing article.
The aim of multichannel customer service is to provide customers with options for how they would like to communicate with a brand if they have a query or a complaint to make.
Prestige retailers are largely failing to keep pace with consumer demand for mobile shopping, a study from research firm L2 suggests.See it on Scoop.it, via Multichannel customer experience...
88% of US businesses are now actively monitoring online feedback and conversations online, according to a Forrester Consulting survey released today.See it on Scoop.it, via Multichannel customer experience...
Multichannel marketing in practice is hard and will become even more challenging to create delightful customer experiences across channels with a single brand identity without the right strategy and tools.
Pharma Manager & Geek ... #hcsmeu #hcsmeufr #health20fr
http://www.scoop.it/t/pharma-geek
http://www.tikimee.com/lionel-reichardt
