Global destinations will require a significant shift in digital strategy if they are to successfully market to a new generation of North American meeting planners, according to a new white paper released by Marketing Challenges International (MCIntl). The report, “Destination Marketing:The New Wave,” explains how the Millennial generation’s relationship with technology and new media has strongly influenced the way they research and plan events, and how that influence has expanded across all generations.
http://www.mcintl.com/Downloads/MCI_millenials_05.pdf