MarketID Market Pulse

The first large-scale trade shows are taking place in China, South Korea, and other Asia Pacific countries, and here are the health protocols they put in place.

How will destinations reopen after the pandemic?

At a time when so many Americans want to wish the coronavirus away, in the airline industry and beyond, United Airlines President Scott Kirby is a

How do you leverage virtual event strategies post-coronavirus? Hybrid events. Here’s what you need to know.

By now, much of corporate America has concluded business travel may be on the decline, not just for the short term, as the country grapples with Covid-19,

Virtual events are currently the only way to meet in groups larger than 10 across the world.

When large business events return after the COVID-19 pandemic, most attendees will come back quickly; new health protocols will be a deciding factor.

Over the past several months, the world watched the global business travel industry come to a halt—but according to new research by the Global Business Travel Association (GBTA), there are signs of optimism and recovery on the horizon. The study found that most companies are planning a recovery for 2020 with one in three planning for a recovery in three months or less. 
Among the poll’s key findings are:

The influence of virtual technology is likely to have a long-lasting impact on corporate travel after the crisis, while safety and risk considerations pose more immediate challenges.

A marketing executive writes that is reminded of a famous Charles Darwin misquote — he never said that the strongest species survive. He said the most adaptable survive.In the last several weeks, destination marketing groups have done a remarkable job of adapting to survive.

Trade Shows Are Particularly Challenging to Translate to Virtual — Here's Why

Passengers looking to lock in cheaper airfare late this year or early next on American Airlines — or any U.S. carrier — may want to consider the risks.

The events industry reeled as large-scale gatherings were shut down, and they will likely be among the last activities to reopen.

Story updated below: If you are the parent of a young kid, you obsess over the various life stages they go through and see mirrors of their changes

Ater months of more or less going dark, tourism marketers find themselves grappling with how to get visitors to come despite the obvious risks.

Economies around the world are on life support, but Marriott executives see initial signs the worst from coronavirus may be in the rearview mirror.

Interview with Jimmy Le, Senior Conference Manager with the IEEE Communications Society - more on eventcrisis.org

After months in lockdown, many will flock back to events. Will revenge attending save the event industry from the deepest crisis ever faced?

Health and travel experts theorize that it will take over a year for the industry to return to normal.

The future will hold fewer and smaller meetings, finds Northstar’s latest Pulse Survey

Trade Shows Are Particularly Challenging to Translate to Virtual — Here's Why

Virtual events are currently the only way to meet in groups larger than 10 across the world.

The vast majority of organizations have maintained restrictions on business travel, according to the Global Business Travel Association's most recent member survey, but many members believe at least domestic travel levels will return at a significant level in 2020. About 88 percent of respondents expect employees will be willing to travel once restrictions are lifted.  

In an interview with Matthias Schultze, Stefan Rief (Fraunhofer IAO) gave valuable insights into the profound changes during the crisis and the future use of virtual tools.

The events industry reeled as large-scale gatherings were shut down, and they will likely be among the last activities to reopen.