MarketID Market Pulse

As a part of our series about “5 Things You Need To Know To Successfully Run a Live Virtual Event”, I had the pleasure of interviewing Liz Lathan, CEO Haute Dokimazo. Liz Lathan, CMP is a marketing…

Blazing a trail for post-COVID meetings, Singapore recently hosted the Global Broadcast Centre for the Professional Convention Management Association’s (PCMA) Convening Leaders 2021 conference. Highly revered as “the event for event professionals”, this year marked the first time the event was held out of North America in 64 years. Close to 300 people met at Singapore’s Marina Bay Sands, while also connecting with PCMA’s global community online.

"There’s very little chance that the tools planners use today will be the ones they’re using at the end of 2021," says Will Curran of Endless Events.

The new interactive tool displays key trade-show cities and event attendance for past 90 days, plus local opening guidelines, rules for pro sports, and a link each city’s guidelines.

Leisure travel bounces back but business travel lags

The lasting decline in corporate trips and conferences is projected to curtail related jobs and commerce for years.

Events need to be planned long in advance, but the pandemic has made it difficult to predict what will happen from one day to the next. If anyone has their ear to the ground, it’s doctors — and a recent survey asked them for their opinion on events.

The industry's greatest challenge to recovery in 2021: pushing for tourism's restart while curbing flare-ups and stop and start scenarios.

Predicting the future is impossible but imagining a way forward is critical. Here are six trends we see shaping travel in 2021.

Brian Sullivan, senior national correspondent for CNBC, has come out with five predictions for 2021 — and the first two hold promise for the business of in-person events. Bonus: Another one of his five predictions offers insights and opportunities for savvy business event organizers.

As 2020 comes to a close and different governments begin to roll out Covid vaccines, the event industry needs to double-down on health and safety — normally a paramount priority that event planners have down pat, but these days the subject of some debate.

Destination marketing organizations are reinventing themselves in the wake of the COVID-19 crisis, becoming disseminators of information, hybrid meeting experts, and stewards of the destination.

The travel industry needs to adjust its definition of overtourism in seizing growth opportunities and building back from its worst performance year.

After a tough 2020, the U.S. hotel industry is bracing for a difficult first half this year, followed by improved leisure travel in the second half.

All airlines have put new health-and-safety regulations in place to protect passengers and crew.

Despite being an event tech behemoth, Cvent had its challenges along with the rest of the event industry in the first half of 2020. Now, almost one year later, Cvent CMO Patrick Smith joins EventMB to reflect on the impact of the pandemic and what's next for the industry — and for Cvent.

Does the fate of the exhibition industry rest on the successful rollout of the vaccine? The latest data from UFI certainly shows a correlation, but according to UFI CEO Kai Hattendorf, exhibitions are already safe — we just need to get everyone on board.

There is no question that virtual events remain the only viable option to give continuity to companies’ event programs. As the market matures, the focus is shifting towards more tangible objectives.

New research from Reed Exhibitions shows rising approval ratings for virtual events. While there is growing consensus that digital solutions are here to stay, survey results suggest that they will enhance rather than supplant live events.

As Covid-19 cases skyrocket and vaccine plans lag, the event industry is set to face a difficult start to the new year. 

While 2020 may be considered the year of working from home, it is just the beginning as the trend continues into 2021.

"Imagine a complete scale reproduction of the entire Expo 2020 Dubai site -down to the smallest detail- and unhampered by the rules of reality. Want to instantly teleport your virtual avatar from the Australian Pavilion to Al Wasl Square? It's just a mouse click away."

8-min read
There Is No Fate
“Plans are worthless, but planning is everything.” President Eisenhowe

Today, Knowland, the leader in meeting and events analytics, and ConferenceDirect, a full service in-person, virtual, and hybrid meeting solution company, announced the results of a survey entitled, 2020 Planner Survey: The State of the Meeting Industry, designed to help industry professionals understand the planner and event manager perspective on recovery.

In-person gatherings will resume eventually, but innovations born during the pandemic will remain.