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Rescooped by 2DiFore Marketing Solutions from visualizing social media
February 12, 2014 8:13 AM
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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | Marketing Tips | Scoop.it
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?”
Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?
In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.
If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.

Via Lauren Moss
2DiFore Marketing Solutions's insight:

Clients always ask how their sites are loading compared to others, here is a great visual to feast your eyes on!

Mr Tozzo's curator insight, March 4, 2014 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 2014 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 2014 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

Rescooped by 2DiFore Marketing Solutions from Social Media, SEO, Mobile, Digital Marketing
February 3, 2014 8:50 AM
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Is this the Social Media Marketing Tipping Point?

Is this the Social Media Marketing Tipping Point? | Marketing Tips | Scoop.it

Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Still don't believe is social media marketing? Please read on....

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Rescooped by 2DiFore Marketing Solutions from visualizing social media
January 25, 2014 4:22 PM
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What Social Networks Should You Use in 2014? [INFOGRAPHIC]

What Social Networks Should You Use in 2014? [INFOGRAPHIC] | Marketing Tips | Scoop.it
We’re now into a whole new year – but which social networks should have your full attention this year?

Via Lauren Moss
2DiFore Marketing Solutions's insight:

Our team counsels our clients on all platforms but Facebook provides the most traffic and opportunities to interact with their potential clients.

Dillon Thomas's curator insight, February 1, 2014 9:06 AM

CHECK OUT LAUREN MOSS SCOOP = Visualizing Social Media .. with aweome inforgraphics.. Great concept .. .. I will be rescooping her a bit I am certain .. :)   Dillon

Dillon Thomas's curator insight, February 1, 2014 9:15 AM

TO FULLY UNDERSTAND AND HAVE STATS AND DATA ..  FOR EXAMPLE YOUR AUDIENCE FOR YOUR INFOGRAPHIC AND THEN  TP UNDERSTAND WHAT SOCIAL MEDIA THEY USE

BOTH: .. quanitatively and qualititatively .. (How much time they spend and what content they are utilizing or extracting) 

 

THIS IS CRITICAL TO MAKING AN INFOGRAPHIC TARGETED TO AN AUDIANCE SPECIFIC

 

ALSO:   I recommend Lauren Moss SCOOP - VISUALIZING SOCIAL MEDIA 

Amy Williamson's curator insight, February 5, 2014 5:43 AM

A must read for anyone working in social media!

Rescooped by 2DiFore Marketing Solutions from Great Infographics
October 28, 2013 8:14 AM
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The Reign of Email - Search Engine Journal

The Reign of Email - Search Engine Journal | Marketing Tips | Scoop.it
The Reign of Email
Search Engine Journal
After looking through the infographic, let us know your thoughts in the comments – that is whether you agree or suggest other facets of marketing and customer care that you feel are better performers.

Via John van den Brink
2DiFore Marketing Solutions's insight:

This is a great infographic! Email marketing is the greatest way to stay in front of your clients and potential clients, it does not need to be filled with useless information, just the facts!

Guillermo Pérez's curator insight, October 28, 2013 1:50 PM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

David Duncan's curator insight, October 30, 2013 8:48 AM

email is still one of the most effective ways of engaging your audience

Rescooped by 2DiFore Marketing Solutions from Social Media, SEO, Mobile, Digital Marketing
September 16, 2013 9:17 AM
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Content Marketing Study Suggests Most Content Marketing Doesn't Work

Content Marketing Study Suggests Most Content Marketing Doesn't Work | Marketing Tips | Scoop.it

Content marketing study reveals that content marketing fails to deliver positive results 80 to 90 percent of the time.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

So often times we see and hear on many social media platforms about "content marketing" but does anyone really know what it is? Great post from last week worth repeating!

2DiFore Marketing Solutions's comment, September 16, 2013 9:16 AM
@marie You are so correct in your bullet #3! Thanks for your great insight...
Marie Gillet's comment, September 16, 2013 10:16 AM
Thanks for your comments both! Indeed, content marketing is a work-in-progress and one branch of a whole marketing strategy: results should be studied all together (incl. offline and online actions) as they are intertwined with each other. We should get the whole picture before claiming results as a success or not, and look at the entire buying process instead of analysing bit by bit.
AUDIT & REDAC'WEB's curator insight, September 17, 2013 3:56 AM

Si vous doutez de l'efficacité de la stratégie de contenu, consultez cette étude

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August 26, 2013 8:01 AM
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5 Content Curation Infographics

5 Content Curation Infographics | Marketing Tips | Scoop.it

Content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. These 5 infographics offer a great introduction to the topic.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

What is "good content" verses "bad content"? What a great visual we just received that will help brands understand how social media can work for them is done correctly!

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Rescooped by 2DiFore Marketing Solutions from Social Media, SEO, Mobile, Digital Marketing
August 7, 2013 7:38 AM
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How to Integrate Social Media and Email Marketing

How to Integrate Social Media and Email Marketing | Marketing Tips | Scoop.it

The problem with social media is that you don't own it. But you do control your email list. Let's look at how to integrate social media and email marketing


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Marketing is the art of creating "buzz" about your product or service. By incorporating social media, networking and targeted emails to your evangelists will help to move your message along. Be real, be honest and approachable for complete success :)

Kofi Asante's comment, August 7, 2013 6:24 AM
I just learnt some important lessons here. I've always believed that social media, if treated as a means to an end, delivers huge traffic and lead generation, and after reading this article, my conviction is even stronger. Thanks
Cindy Navarro's curator insight, August 7, 2013 10:41 AM

It is vital that you learn to use all methods to get your message across.

Richard Garza's curator insight, September 5, 2013 1:09 PM

The problem with social media is that you don't own it. But you do control your email list. Let's look at how to integrate social media and email marketing

Rescooped by 2DiFore Marketing Solutions from Social-Business-Marketing
March 15, 2013 8:37 AM
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How To Train Your Employees To Handle Social Media

How To Train Your Employees To Handle Social Media | Marketing Tips | Scoop.it

An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.

This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.

 

Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?

 

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

 

Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.

 

 

Source . http://bit.ly/Yhuo7j


Via maxOz
2DiFore Marketing Solutions's insight:

As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers.

Leaders Online's curator insight, December 11, 2012 10:58 AM

Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? 

Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie.

Rescooped by 2DiFore Marketing Solutions from SEO and Social Media Marketing
February 11, 2013 8:21 AM
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Combining Social Media and SEO

Combining Social Media and SEO | Marketing Tips | Scoop.it

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

 

 Read more: http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Making sure that your brand is connected to all of your marketing intiatives is extremely important!

Neil Ferree's curator insight, February 10, 2013 12:46 PM

Google Plus and Social SEO go hand in hand so long as your http://bit.ly/RichSnippet is properly set up and adding to your Authorship social signals

E-Strands Ltd's curator insight, February 11, 2013 7:32 AM

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

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October 4, 2012 2:44 PM
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"Chairs are like Facebook," Facebook claims in its first ad | Digital Trends

"Chairs are like Facebook," Facebook claims in its first ad | Digital Trends | Marketing Tips | Scoop.it
Facebook, in an uncharacteristic move, released its first branded video titled, "The Things That Connect Us." (Facebook gets philosophical with ‘Chairs are like Facebook’ ad: Facebook, in an uncharacteristic move, released ...)...
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Rescooped by 2DiFore Marketing Solutions from Social-Business-Marketing
September 7, 2012 9:02 AM
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The ROI Of Social Media is it real?

The ROI Of Social Media is it real? | Marketing Tips | Scoop.it

Is Social Media Marketing Effective?

That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. 

With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.

 

Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

 

By MDG Advertising.  http://bit.ly/RrFGzx

Source. http://bit.ly/PNKbp9


Via maxOz
Clare Chen's curator insight, April 4, 2013 6:12 AM

This article shows the effectiveness of Social Media. In the last few years social media has exploded into the business scene. It all really started with Facebook and now it almost seems like businesses cannot survive without it! But how effective is it? In IMC, one of the most important aspects of marketing is the evaluation part at the end where you determine whether your campaign was successful. This is an evaluation of social media on businesses. In this article it clearly shows that businesses tie their success to social media and most are beginning to look beyond sales goal to identify the value of social marketing efforts.Social media also improves businesses appearance in search engines. It is also founded that most businesses did not have social media 3 years ago but started about 2 years ago so we can see what a quick growth this is. However the most important thing before using social media is to identify the businesses objectives since every business is different. In IMC we learn that objectives provide a benchmark against which the success or failure of the promotional campaign can be measured. By identifying objectives, the business will be able to use social media smartly. 

Gillian Ye's comment April 4, 2013 11:53 PM
It was great to see all the facts and figures relating to the effetiveness of marketing through social media. Its pretty evident that social media is now a huge element in promoting companies especially on popular sites such as Facebook, Twitter, and YouTube. It really is the future as more and more companies are planning to increase their social media efforts as they can see how successful it can be.
Dong Wook Han's comment, April 6, 2013 9:47 AM
Social network has become so powerful over the recent years and it gives opportunities for brands to communicate with their consumers or customers and market and promote their products. I wonder how long it would last as a platform and tool for marketing, promotions and communications.
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July 27, 2012 5:08 PM
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L.A. Hotspot Gives VIP Access -- If You Have Enough Facebook Friends

L.A. Hotspot Gives VIP Access -- If You Have Enough Facebook Friends | Marketing Tips | Scoop.it
In the latest sign that geek is the new chic, a swanky L.A. nightclub has said that it will let you cut the line if you have enough Facebook friends or Twitter followers.
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Rescooped by 2DiFore Marketing Solutions from Social Media, SEO, Mobile, Digital Marketing
February 11, 2014 7:53 AM
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Buyer Personas: The Keys to Content Marketin

Buyer Personas: The Keys to Content Marketin | Marketing Tips | Scoop.it

Buyer personas are tools that help bridge the gap between customer experiences and expectations and the assumptions that brands make about their target audiences. Based on real data, they include educated guesses about personal histories, motivations, concerns, and pain points.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Do you really know who your buyers or sellers are of your product or service? What are you posting that makes the difference between your brand and that other company?

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Rescooped by 2DiFore Marketing Solutions from Social Media, SEO, Mobile, Digital Marketing
January 28, 2014 8:01 AM
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Understanding Seasonality in Search

Understanding Seasonality in Search | Marketing Tips | Scoop.it

A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success.


Via Kamal Bennani
2DiFore Marketing Solutions's insight:

Is your business subjected to seasonality swings? Have you ever wondered why that happens? Do you slack off on your postings or email marketing campaigns? We sure hope you continue to network face to face....

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Rescooped by 2DiFore Marketing Solutions from SEO and Social Media Marketing
January 13, 2014 7:41 AM
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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | Marketing Tips | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.


To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.


You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".


Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Remember its all about engagement, relevantcy and honesty in 2014.

erika rosenthal's curator insight, January 13, 2014 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 2014 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 2014 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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October 23, 2013 8:30 AM
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Chasing the Wrong Rabbit? Social Media Goals for Small Business - Business 2 Community

Chasing the Wrong Rabbit? Social Media Goals for Small Business - Business 2 Community | Marketing Tips | Scoop.it
Chasing the Wrong Rabbit? Social Media Goals for Small Business http://t.co/PF3SMZB1NF
2DiFore Marketing Solutions's insight:

We totally agree with this strategy.....it's not about just "slapping" content up there in hopes that it attracts a follower or two. It is about great content that visitors will "bookmark" your page to come back to for new ideas.

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Rescooped by 2DiFore Marketing Solutions from WordPress Google SEO and Social Media
September 4, 2013 8:39 AM
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Why Is Pinterest So Addictive? an Infographic /@BerriePelser

Why Is Pinterest So Addictive? an Infographic /@BerriePelser | Marketing Tips | Scoop.it
Why Is Pinterest So Addictive? an Infographic Pinterest is a pinboard-style photo-sharing website that allows

Via WordPress SEO & Social Media
2DiFore Marketing Solutions's insight:

The ability to create a picture board of your services seems to be catching steam, are you part of the craze?

Maryalice Leister's curator insight, September 3, 2013 9:01 AM

I like an infographic that tells me why I have an addiction ;-)

Nataliasterns's curator insight, December 1, 2013 7:08 PM

buen título para una noticia o un artículo

Rescooped by 2DiFore Marketing Solutions from Google Plus Business Pages
August 23, 2013 9:07 AM
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Introducing a New Look for LinkedIn Groups [INFOGRAPHIC]

Introducing a New Look for LinkedIn Groups [INFOGRAPHIC] | Marketing Tips | Scoop.it
LinkedIn Groups, one of our most popular products on LinkedIn, is getting a major redesign with a beautiful new look and feel.

Via Neil Ferree
2DiFore Marketing Solutions's insight:

Yesterday we shared why LinkedIn was so important to your business at a Builder meeting....now we hope they take the plunge!

Neil Ferree's curator insight, August 22, 2013 5:36 PM

Like most who use Sccop.it to curate quality content and share on our top socials I have select LinkedIn Groups I often to share my social seo tips with. What is your top LinkedIn Group?

Neil Ferree's curator insight, August 22, 2013 5:38 PM

Social SEO on Ferree Money

Rescooped by 2DiFore Marketing Solutions from WordPress Google SEO and Social Media
July 10, 2013 11:02 AM
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How to Use 10 Social Media Networks to Grow Your Personal Online Brand – infographics /@BerriePelser

How to Use 10 Social Media Networks to Grow Your Personal Online Brand – infographics /@BerriePelser | Marketing Tips | Scoop.it
How to Use 10 Social Media Networks to Grow Your Personal Online Brand – infographics

Via WordPress SEO & Social Media
2DiFore Marketing Solutions's insight:

Many of our clients always ask "what social media portals should we be active in"? The answer, it depends on your market but always make sure that YOU always have a professional profile picture up, the last thing you want anyone to see is you dancing on a bar!

WordPress SEO & Social Media's curator insight, June 26, 2013 3:44 AM

How to Use 10 Social Media Networks to Grow Your Personal Online Brand – infographics /@BerriePelser

Todd Johnson's curator insight, June 26, 2013 5:45 PM

Social Media to grow

Rescooped by 2DiFore Marketing Solutions from It's Your Business
February 26, 2013 7:52 AM
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Four Steps To Deal With Dishonest People

Four Steps To Deal With Dishonest People | Marketing Tips | Scoop.it
You’ve been wronged. Now and then we all have to deal with someone being dishonest. I just had to.

Via The Fish Firm II
2DiFore Marketing Solutions's insight:

We have all dealt with this at one time or another, curious to get your take on this topic!

Eliseu Ferreira Caetano's curator insight, February 28, 2013 8:20 PM

4 passos para lidar com pessoas desonestas...

kjdfg defgerg's comment March 2, 2013 1:43 AM
http://www.jeremyscottbestshops.com/
Sumit Gajanan Tambe's curator insight, March 10, 2013 7:35 AM


Write For #Guest post Get Free backlink http://su.pr/AlIGhb

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February 8, 2013 7:43 AM
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4 Ways to Use Pinterest to Rank High in Search Engines

4 Ways to Use Pinterest to Rank High in Search Engines | Marketing Tips | Scoop.it

It’s no secret that companies are using the social media network Pinterest for marketing purposes and doing so successfully.

 

So how do you use Pinterest to get your website or blog ranking high in search engines.

 

Find Out More: http://www.jeffbullas.com/2013/01/31/4-ways-to-use-pinterest-to-rank-high-in-search-engines/


Via Antonino Militello
2DiFore Marketing Solutions's insight:

Is your company telling a visual story about your brand? If not you should be thinking about it, many clients are both visual and audio learners! 

Nacho Vega's curator insight, February 8, 2013 9:53 AM

Cool information about Pinterest´s MKT

 

Cathryn Brimhall's curator insight, February 8, 2013 3:36 PM

Pinterest, it depends... the consumer side turns me off, the business to biz side doesn't seem to take off, but personally I like it :-)

Richard Stadler's comment, February 14, 2013 12:21 PM
@gareth Yes I do. I'm exploring different media platforms to find out their marketing value.
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September 21, 2012 7:39 AM
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SEO & the Dawn of Visual Social Media

SEO & the Dawn of Visual Social Media | Marketing Tips | Scoop.it

"The days of the single task "SEO and done" marketing are over. Today’s fashion statements include a mix of marketing color: local SEO, Pinterest, and social media.

 

These are the areas small- to medium-sized businesses should focus on, according to CEO of WebmasterWorld and PubCon founder Brett Tabke".

 

Read More Here:http://searchenginewatch.com/article/2206847/SEO-the-Dawn-of-Visual-Social-Media


Via Antonino Militello
Mike Rozelle's comment, September 21, 2012 9:50 AM
Great article here, thanks for sharing!
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August 21, 2012 8:50 AM
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Seven Steps To Building A Better Listening Program

Seven Steps To Building A Better Listening Program | Marketing Tips | Scoop.it

I do not think I have seen anyone run any kind of correlation between the explosion of social media and the subsequent explosion of social media listening...

How do you turn your existing listening program into something that offers much more value to your organization?

1.       Think toolbox, not tool – There is not a data capture tool on the market today that will serve all of your needs. Listening tools are powerful, to be sure, but they do not capture everything. Think about what combination of tools — customer service, web analytics, search analytics, conversation analytics — you need to be successful.

2.       Develop a social intelligence supply chain – Using the toolbox above, how do you route and display information within the organization? This is a critical step that is most often overlooked.

3.       Institutionalize standard metrics and models – Presenting the same metrics and using the same approach to data gathering is essential to delivering actionable insights and ensuring overall credibility.

4.       Determine the right reporting cadence – There are different models for different audiences. For example, if you are presenting to an executive audience then it makes the most sense to roll up data every quarter. If you are using the data for real-time content, though, it may make more sense to present findings every week.

5.       Using analysts to hand code data – While the tools are becoming more sophisticated, nothing yet replaces the analyst who understands the business and the tools.

6.       Protocols for crises – If you are familiar with your issues, know what drives share of conversation, know who the influencers are, know who you would talk to in crisis, know the top search words people use then you are in good shape. Do you know all of those?

7.       Build a team who understands the business – This goes hand-in-hand with #5, but having analysts who understand the tools and the business is absolutely essential. It’s the only way you will develop actionable insights.

 

These are the primary building blocks to building an effective social media listening program at your organization.

 

See more in Chuck's Presentation "Turning Listening Into An Organizational Advantage" [PDF] http://bit.ly/SLVAq2

 

By Chuck Hemann. http://bit.ly/Ryhlif

Source.  http://bit.ly/RcN3ir



Via maxOz
maxOz's comment, August 22, 2012 6:34 AM
Alessio Thank You So Much For Sharing xxx
maxOz's comment, August 25, 2012 9:06 AM
Mithu Thank You Very Much, Have A Good Weekend x Michele
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July 27, 2012 4:59 PM
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Lewis storms into lead | Orange UK

Lewis storms into lead | Orange UK | Marketing Tips | Scoop.it
sport, sports news, news, sports, headlines...

Via KEVIN SMITH
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