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Scooped by
2DiFore Marketing Solutions
March 9, 2016 6:38 AM
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Businesses outsource web hosting and development, accounting, and even customer service. Why not digital marketing? Where do you draw the line?
Learn SEO for Content Marketing best practices from TopRank Marketing's fearless leader Lee Odden.
Via Rebecca Boschma
Identifying the right hashtags is critical when it comes to social monitoring and engagement. Try this three-step method using a few favorite Twitter tools – Twitonomy, Hashtagify.me, and RiteTag.
Via Neil Ferree
Looking for a new way to connect with customers and prospects on Facebook? Messenger for business pages makes it easy to offer instant customer service.
Via Kamal Bennani
Looking back at lessons learned last year and expected trends for this year, Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute.
Via Kamal Bennani
In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.
What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....
Via Jeff Domansky
There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free.
An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill.
The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons. While many companies may be fooled by the free cost to open a social media account, many fail to consider the expenses that go into running a social media campaign. Do the benefits really outweigh the costs?”
Via Brian Yanish - MarketingHits.com, John van den Brink, malek
Have you begun to realize how truly important your personal leadership development is in regards to your entire life? You may be realizing that being a great leader isn't just about leading others. It's also about leading yourself. In fact, all of the great leaders in history were people who were devoted to mastering their own life. So what's the key difference between failure and success when it comes to effective personal leadership development? If this is a question you've pondered, then you owe it to yourself to learn this key principle of leadership development.
Via Marc Wachtfogel, Ph.D., malek
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Scooped by
2DiFore Marketing Solutions
November 5, 2015 7:27 AM
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The other day, a reader asked me the following question in an email: "Now that Facebook has revamped its Notes, should I abandon my blog and just publish complete posts there?" I have seen this question on social networks and in blog posts. So, he is not the only small business owner who is unsure of what to do.
'I fear the term ‘social signals’ has been somewhat overused (and in some cases, abused) by search marketers, and there’s a blanket misconception about how they actually affect a site’s organic search rankings.
Personally, I’ve been a long-committed proponent of the use of social media marketing strategies as an element of any SEO campaign, but the influences that social media events have on a website’s actual domain authority are both complicated and poorly understood. If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not in the exact way you think. Throughout this article, I want to explain all the ways that social signals can, and can’t, affect your search rankings'. Read More: http://searchenginewatch.com/sew/opinion/2431447/how-social-signals-really-affect-your-search-rankings
Via Antonino Militello
In the online world, the echo chamber is getting bigger by the day. If you’re struggling with how to harness your authentic voice and get your ideas heard, then this article and book are for you.
Via Kamal Bennani
As competition for customers, market share and profitability grows more intense, understanding what makes an organization effective and which levers to pull to improve financial performance becomes more and more important. Fortunately, research on high performing companies has found that they consistently develop leaders at all levels in the organization. The conclusion is clear: Leadership…
Via PCS Consultants, Inc.
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Scooped by
2DiFore Marketing Solutions
September 10, 2015 4:06 PM
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I'll
be honest: I don't really use LinkedIn all that much. Part of it,
admittedly, is my own aversion to having to manage too many social
networks at once; I would say that I use Facebook, I keep an eye on
Twitter, and I… just kind of let my LinkedIn account sit there, alone in the corner,
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Is PowerPoint a useful teaching tool? A few days ago on the Teaching English - British Council Facebook page there was a discussion about PowerPoint - Do you love it or hate it? The discussion linked to an article by Rob Lewis who talked about ways PowerPoint could be used in class. In an earlier post he…
Via Baiba Svenca
Over the past couple of weeks I’ve given you a step-by-step guide on how to build your personal leadership brand, a statement that articulates: who you want to be, what you want to be known for, wh…
Via Stefano Principato
By Jon Michail The notion of ‘personal’ branding, where the concept of branding is employed by the individual with regards to themselves, is often thought of as selfish, ego-stroking, narcissistic self-promotion designed to sway people into buying whatever they’re selling… and yes, that’s partly true. Anyone that wants to influence in life must sell something …
Via Stefano Principato
With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.
Via Kamal Bennani
Are you struggling to figure out a way to differentiate your business from dozens of those wanna-bes that are creeping up on you? Was your business cruising along for years and then you realized that…
Via Stefano Principato
A video experiment on why photos are shaped by the photographer, not the subject in front of it.
Via Kamal Bennani
When it comes to your small business, are you a freelancer or a consultant? This discussion has come up many times lately within my digital circle, and I think it’s worth outlining and understandin…
Via Stefano Principato
Visual storytelling is important. How do you get started? Doyle Buehler prepares to answer your questions in his upcoming webinar.
Via Stefano Principato
5 Super Secret Marketing Trends: nowists, share keys to your digital kingdoms, appify and gamify your content and developing blue oceans to win in 2016.
Via Martin (Marty) Smith, Os Ishmael, malek
Flywheel marketing is when you create some great content, you amplify that content via social media and your social channels, you attract visitors through that, you naturally earn links from some of those people who visit your site, and you grow your social following.
Now, the next time your audience potential is bigger and your rankings potential is also bigger, because you have more links coming to your site, and that helps all the other pages on your site. You have a bigger social audience, so now there are more people to amplify to.
Via Neil Ferree
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So often our team hears that "I can hire a marketing person to do my digital marketing because I can't afford them but I am afraid to outsource that service so I do it myself when I can".....are you that business owner? In this blog post there are some good pros and cons to consider, each agency has a specific niche that they excel at do your homework, ask the questions often times they may not be the right fit for you but they know a fellow professional that is! Make it a great day out there!