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Using video in email should be a no-brainer, because emails with video are the ones that subscribers find most memorable. But the email-video combo is still a rare pairing. It's now much easier for email marketers to show off their brand and provide a ton of value with video content. Here are four ways to make video plus email a winning combination. Via Kamal Bennani 
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Hopefully your product or service has tons of positive reviews. But are you doing anything with them? Via Kamal Bennani
2DiFore Marketing Solutions's insight:
We all know that "testimonials" are key to many of the successes of our businesses, but do you share them with your team? Do you share them with your employees? Often times employees never see glowing testimonials from customers & clients and they should, remember they can be your best Evangelist....have a great Thursday!
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In this article you’ll discover how to use LinkedIn to better connect with leads and prospects. Via Kamal Bennani
2DiFore Marketing Solutions's insight:
Our team is often asked "What can LinkedIn do for me and my business"? In a few simple words: 1) Connect you to your ideal client 2) Connect you to a #trusted resource 3) Connect you to groups that you can collaborate with Start today by updating your profile with these suggestions in this latest blog we follow, you'll be amazed what can happen next!
Gina Tucker's curator insight,
October 28, 2014 1:20 PM
LinkedIn is the Social Seller's favorite tool. These are good pieces of advice. Always be connecting, always be closing! Connect with your leads, learn something about their background and interests. Not only will it save you time on Sales calls, but it will give you an ice breaker before diving into a dry phone call. Maintaining your own profile is also essential. Ensure your headline is accurate and interesting, your photo is up-to-date and professional, and encourage your connections to endorse and recommend you! Join groups to find people with similar interests. You never know what this network could help create; a job opportunity, a new deal, a chance for career advancement, or just build connections!
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Financial Services industry experts and FINRA regulators share insights on how firms may comply with communications rules and regulations while connecting with investors and potential investors through social media.
2DiFore Marketing Solutions's insight:
What does one do when their rules reflect what was the norm in the 20th century but want to reach the 21st century #socialsavvy client?
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Goal-setting systems for coming up with impactful social media goals that will grow your marketing efforts Via Kamal Bennani
2DiFore Marketing Solutions's insight:
Do you fly by the seat of your pants with your social media strategy or do you have a plan in place?
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With new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts. And neither marketing nor PR can do that alone. Learn how PR and marketing can (and should) work together for maximum impact. Via Kamal Bennani
2DiFore Marketing Solutions's insight:
Did you forget to push out that #press release?
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While growing up online has its benefits, it also poses new risks. Here are six tips from parenting experts to help you keep your kids safe on social media. Via Kamal Bennani
2DiFore Marketing Solutions's insight:
Keeping our profiles secure in a technology world can be challenging for adults but what about our children & grandchildren?
Sylvie Bellard-Hilaire's curator insight,
September 22, 2014 4:42 AM
Du bon sens toujours utile pour transmettre à nos enfants les bonnes pratiques sur les réseaux sociaux et pour les pratiquer aussi à notre tour !
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Earlier this month, The Atlantic posted a fascinating article on social media referral traffic. Via Neil Ferree
2DiFore Marketing Solutions's insight:
The art of keeping up with your social presence is daunting! Do you really know where you stand in the internet universe? How often should you Google your name, so many questions and so much that needs to be one how do you keep up with it!?
Neil Ferree's curator insight,
September 6, 2014 1:58 PM
When your USP (unique selling proposition) is not as social friendly as you would like, the people who share your marketing message (aka) social referral traffic doesn't show up using conventional analytic tools. When that's the case,the tactics used in this article from The Atlantic will come in pretty handy especially when you're trying to better manage your social media presence. 
malek's curator insight,
September 6, 2014 4:18 PM
I'm getting more convinced of the value of direct.
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Tracking SEO is critical to making sure that your content is still ranking high on search engine results and reaching the masses.
2DiFore Marketing Solutions's insight:
Content, SEO, Curate oh my! Well its easier than you think when you read and share blogs that have relevancy with your brand. Put your spin on it and #share the blog.
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2DiFore Marketing Solutions's insight:
Embarking on a new website or redesign? Beware, you will be asked lots of questions so the consultant and developer can get it right for you! We hear it all the time "geez I could have done this myself" but I don't have time so I want to hire you...but so many questions, why??? We are happy to share this blog post that helps to answer the #why questions....
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LinkedIn recently introduced an important new feature: long-form publishing. Now, all account holders (paid and free) can publish articles on LinkedIn. Empowering users to publish their content on the LinkedIn site is part of a broad strategy to position the business networking site at the centre of news and information distribution. LinkedIn’s Pulse news service already delivers business and financial news to users daily via their activity stream. And with long-form publishing, LinkedIn is vying for more of the user-generated content that is currently finding its way onto blogs and other media sites.
Via Kamal Bennani
2DiFore Marketing Solutions's insight:
Have you taken the time to use this new feature on LinkedIn yet? We did the other day, pretty amazing, check it out and let us know your thoughts :) Have a great Tuesday....
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People remember stories for a lot longer than they remember corporate talk. They often don’t remember the ingredients in your product, or that it now has added fiber or even many of the new bells and whistles added. Via Kamal Bennani
2DiFore Marketing Solutions's insight:
A child asks "why mommy or daddy" but "why"? No longer can your brand, your store, your website or your product compete on price alone. Why should someone do business with you or your brand? When you can create that compelling story that gets them to your door then you are successful. Be real!!
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How to use Google Plus to generate massive exposure and build meaningful relationships. Via Neil Ferree
2DiFore Marketing Solutions's insight:
So how's your Google+ profile fairing these days? We know many of our colleagues and friends shy away from this great "meeting place" but it can launch a new connection! Need help....we can help you get the most of out Google+....
ChineseFoodsRecipe.com's curator insight,
June 18, 2014 11:23 AM
http://yzenith.com |
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Ilana Bern's curator insight,
November 20, 2014 4:17 PM
What makes a leader great? How are leadership and parenting similar?
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Learn step by step how your media company can create contests and promotions for your advertisers. Via Kamal Bennani
2DiFore Marketing Solutions's insight:
We've all heard it, time and time again marketing must have a plan in order for it to work. Is your company thinking of some unique campaign for the holidays but haven't begun yet? Take a peek at this blog post by Hubspot before you get started!! Have a great Friday...
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Leadership presence is mysterious. Like charisma, authenticity, or influence, it can be hard to describe, yet we know it when we see it. Every senior leader wants more of this secret ingredient that distinguishes the leader of work from the lea [...] Via Dr. Susan Bainbridge
Ian Berry's curator insight,
October 27, 2014 5:23 PM
A good list We indeed know leadership when we see it 
Kimberley Richardson's curator insight,
October 28, 2014 1:35 PM
"Leadership presence is the aura and confidence that emanates from a person who is truly living their values. That's why they shine from the inside - out..." K. Richardson
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Search engine optimization is one of the most essential marketing functions, but many marketers make the mistake of thinking of SEO within a silo. Via Kamal Bennani
2DiFore Marketing Solutions's insight:
One of the best ways to create content of interest to your audience is to really understand a customer’s path across the sales funnel from their very first interaction with your business all the way to becoming a loyal customer.
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A Transformational Leader's mere presence can reignite the fire in the hearts of many... Learn the 5 factors of Transformational Leadership Via Dr. Susan Bainbridge
2DiFore Marketing Solutions's insight:
Have you been asked to step up to a leadership position in a non-profit or for profit business? Do you know what kind of leader you are?
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If you are serious about growing your Google Plus following and gaining some clients from the platform -- you should be doing these 7 things. Via Neil Ferree
2DiFore Marketing Solutions's insight:
We have many great REALTOR friends out there in the #internet world and we thought this would be a great post to help them out!
Neil Ferree's comment,
September 23, 2014 10:59 AM
Hey @Bill Gassett if you follow my lead and click thru to your Inmnan news article by way of @malek re-scoop of my original scooped story → you will see how I'm able to "piggyback" on your A+ article succinctly using snip.ly
malek's curator insight,
September 23, 2014 1:41 PM
Enjoy another trip with Neil: You take off from Scoop.it, go to a target page, click a link and end up at a new Neil's page. Thank you for snip.ly 
Bill Gassett's comment,
September 24, 2014 7:48 AM
Thanks for sharing the scoop Malek. @Neil Ferree I am not following what this does for you?
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2DiFore Marketing Solutions's insight:
Remember the days when your friends would call you on the phone and say "hey do you want to hangout"....we are all gown ups now (are we?) and hanging out is different! How many of you have used the Google Hangout feature? It works great and you can even share your screen, now how cool is that!
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'No matter how SEO and SMM are regarded as two different entities, keep in mind that these two elements are not contradicting. In fact, SEO and SMM work hand in hand to help a website achieve more in terms of online marketing.
SEO and SMM require patience and to be able to strategize correctly, it will be essential to create posts and updates regularly. Monitoring the engagement is also another thing. All of these, when done manually can be time consuming and expensive in the long run'.
Via Antonino Militello
2DiFore Marketing Solutions's insight:
Ahhh...but do we really have to have a social media presence in order for consumers to find our products? YES!!!! By having a social media presence out there in the #internet world helps, read on!
Ahmed Alkandari's curator insight,
September 14, 2014 7:06 PM
Over the years, SEO has been developing to build relationships and creating quality content. SEO and SMM work hand in hand to improve the online Marketing for a website. Social media contributes to SEO in different indirect roles: -Identify groups in your Niche: you can use social media to join groups relevant to your niche. You can exchange information with the group and open discussions that will add value to the topic. -Brand based search results: business profiles on social media are on of the best and easiest ways to update information about the company and to keep the people up to date on whats new and make it easy for them to search for what they need using social media. -Build relationships with content publishers: Social media opens up a great opportunity for businesses to easily build relationships with online marketers. Social media can influence the success of an SEO campaign. Therefore, marketers should come up with strategies on how to benefit from social media and get the exposure they need from audiences that are relevant to their niche. In order for marketing campaign to be effective and success, both social media marketing and SEO campaign should be presented. Social media tools can updates posts and monitor user engagement to get feedback and informations. Selecting social media tools depends on what your business requires.
For most marketing campaigns nowadays in order to be effective, social media need to be involved. Social media tools are the best way to reach marketers, customers and any groups that is related to your niche where you can share discussions and add values to the topic. With SEO evolution and developing, social media is the best contributes to SEO success. Social media helped in building relationships, it also helped in joining groups and exchanging ideas and discussions. Social media is also a great tool for marketers to come up with strategies and they are an easy tools to use and reach people with. In my opinion, SEO evolution can reach success without social media, however, social media made them reach that success in a short period of time because it spread very fast.
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Do you want to know where to spend your time and money? Here's how Google Analytics Acquisition reports can help you drive traffic and sales. Via Kamal Bennani
2DiFore Marketing Solutions's insight:
Knowing where to spend your valuable dollars is crucial when embarking on a social media marketing campaign. Knowing where your visitors are coming from is important before "throwing" money at a Google Adwords campaign. Talk with your #marketing consultant or department before jumping into the pool.
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Are you thinking about redesigning your website? Here are three things to consider as you prepare. Via Kamal Bennani
2DiFore Marketing Solutions's insight:
All web design is not created equal. If you are embarking on a web redesign STOP....there is homework for you to do before you hire that professional. One suggestion is to ask your customers about their experience and what they would suggest for changes. Have a great Friday!
Joseph Kim's curator insight,
August 8, 2014 9:43 AM
for all you patient recruitment website developers
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You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential. Via Neil Ferree
2DiFore Marketing Solutions's insight:
Consistency in your daily marketing is extremely important but how do you get it done? Have you had the chance to use hashtags lately? We here at #2difore give it a shot weekly....
Neil Ferree's curator insight,
July 27, 2014 4:33 PM
Top hashtags found on Twitter when Social Media Marketing is the topic being tweeted include:
RiteTag - RiteTag helps ensure that the tags you use are well-chosen by showing you how good, great, or overused a particular hashtag is.
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Check out this infographic on how to create the perfect post on 10 different social platforms: LinkedIn, your blog, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine, and Tumblr. Via Neil Ferree
2DiFore Marketing Solutions's insight:
The wonder may be over on successful social media posts. While sipping our morning coffee this great #infographic popped up, consider this your Sunday morning wake up call, enjoy!
Neil Ferree's curator insight,
June 21, 2014 11:10 AM
When you post on social platforms like Twitter, LI, FB, YT, G+ and Pinterest,you've got to do a lot more than just post a link with a quick sentence describing it if you want lots of people to click on your post and visit your website. You've actually got to optimize your posts for each network. This infographics shows you how to do this on;
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Are you a visual person, auditory person or both? What about your audience? Consider adding video messaging to your e-newsletter to get a better open rate.....