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Must Market

Moving Toward A New Marketing.
Curated by Martin (Marty) Smith
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Rescooped by Martin (Marty) Smith from Social on the GO!!!
December 4, 2012 7:57 AM
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86% Visitors LEAVE When Asked To Create A Profile and Other Great Conversion Info [Infographic]

86% Visitors LEAVE When Asked To Create A Profile and Other Great Conversion Info [Infographic] | Must Market | Scoop.it
From www.socialmedia-max.com - October 19, 2012 12:52 AM

How often have you become frustrated filling out online registration forms?

Janrain [specializing in creating social logins] has compiled data on some of the most challenging aspects of online registration forms and offers simple solutions to improve the user experience…and conversion rates.

This Infographic summarizes the results of a study about what people do when asked to register for a site.. Bottom line: if you want more people to enter your site, don’t ask them to create a new account.

Among the findings:

86% of people may leave a website when asked to create an account

50% of people dislike creating new passwords

60% of people have more than 5 unique passwords to remember

40% of people use the Forgot Password feature at least once a month

88% of online users admit they have lied on form

2 in 5 people would rather solve world peace than create a new password

2 in 5 people would rather scrub a toilet than create a new password

77% of online users prefer social login

Facebook is the preferred social login provider of choice

To learn more download Janrain’s Definitive Guide to User Management. http://bit.ly/Rc1NwJ and 10 Best Practices to Drive On-Site Engagement.  http://bit.ly/QvBPnU

Source. http://bit.ly/Uc37UA


Via maxOz, Nikola Pohlupkov
Martin (Marty) Smith's insight:

Great Infographic I should have included in Top 10 Landing Page Secrets.

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Rebel Dekadance 's curator insight, December 14, 2012 3:46 AM

I would love to see the compiled data concerning these challenging aspects of online registratoin forms - (simply just the worst of the worst in my opinion haha)  


I COMPLETELY agree with what was stated above - NOTHING irritates me more than when a website asks me immediately to sign up and fill out a form - I mean DAMN can I atleast see if it would be worth my while first?  It comes off as cold, unfriendly, to 'corportae-like' (meaning they don't care about you just getting your info) 


Awesome stats in this as well!  Definitely a great read.
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Scooped by Martin (Marty) Smith
December 3, 2012 5:19 PM
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3 Social Media Marketing Strategies to Increase ROI

3 Social Media Marketing Strategies to Increase ROI | Must Market | Scoop.it
From socialmediatoday.com (via @GJ7300) - December 3, 2012 4:12 PM
Social media marketing strategies need to improve their ROI Social media marketing had a dismal showing over this year's thanksgiving weekend - achieving less than 1% of total sales.The ROI (Return On Investment) figures for eCommerce businesses from...
Martin (Marty) Smith's insight:

I like the simplicity of these three ideas to generate ROI from social:

* Leverage Social Influencers.
* Get Personal.
* Redefine "Social Engagement".


The last bullet is my favorite. They correctly beat up LIKES and SHARES as insufficient metrics. I agree and only watch social signals for their ability to TREND.

The real KPI is MONEY. Allocation of capture / costs / profits can require some monkey math. Don't sweat it. Assign some value based on a SWAG and start tracking. You will see what to tweak as you start tracking.

The important idea is to TRACK and then LEARN.  

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Scooped by Martin (Marty) Smith
November 28, 2012 8:16 PM
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3 Most Important Product Storytelling Words – Context, Context, Context

3 Most Important Product Storytelling Words – Context, Context, Context | Must Market | Scoop.it
From www.arandomjog.com - November 28, 2012 6:17 PM

Karen Note
When launching a new product, it is important that customers understand what problems your product is solving. You don’t have time to tell a long story so you need to make sure your message is effective in creating a desire to learn more.


This is where context can help. If you are trying to tell a story about your product, context is the background information that helps the scene make sense. Without this context, you leave it up to the customer to figure it out on their own.

Marty Note
Love Karen's note. If you sensed customers NEVER figure it out on their own you match my 12 years of ecommerce experience. Here is how I thought of product page copy when I was an Ecommerce Director:

* Be FACTUAL about specifications.

* Provide scale via visuals (or video)
* Karen calls this defining the problems solved.
* Curate words or phrases from reviews when repeated.

* YOUR context as seller is facts.

* Use reviews for sentiment and emotion.

* Consider using video if products are complex.

* Never refer to something in copy that can't be seen.


We came to understand our role as the ecommerce team was more curators than sellers. To the extent we attempted to sell it seemed baseless, so we stayed factual and created a "Buzz Team" to write reviews and teach us how our customers thought, wrote and felt about our products. We ended up using some of THEIR copy in our campaigns. 


ABOUT Copy
Another important deep pool of context is your About page copy. If you lay out 5 key values in our about copy look for ways to tie any and all copy to one of those values. If we were discussing product X and it had tremendous attention to quality we could share empathy or similar stories to expand the context to reinforce our values. 
 

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Rescooped by Martin (Marty) Smith from Web 2.0 Marketing Social & Digital Media
November 27, 2012 6:43 PM
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The Powerful Integration of SEO, Content Marketing and SEM [cool graphic]

The Powerful Integration of SEO, Content Marketing and SEM [cool graphic] | Must Market | Scoop.it
From searchenginewatch.com - November 27, 2012 6:35 PM

Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital, and offline channels.

Marty Note
Love this grahic as it provides a sense of order and relationship to what can feel chaotic.  


Via Alessandro Lanzarini
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Martin (Marty) Smith's comment, November 27, 2012 8:29 PM
Thanks for the pickup Greg. Hope you had a good Thanksgiving. Marty
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Scooped by Martin (Marty) Smith
November 25, 2012 8:29 AM
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5 Major Challenges Marketers Face (And How to Solve Them)

5 Major Challenges Marketers Face (And How to Solve Them) | Must Market | Scoop.it
From blog.hubspot.com - November 25, 2012 8:29 AM
What marketers say their top challenges are, and the opportunities that come along with them.


Excellent Summary and great ideas for solving the big 5 problems:

* Creating A Market - Generating Awareness.

* Effective Targeting.

* Generating positive ROI with Social Media Marketing.

* Keeping ahead of ever changing marketng trends and tactics.

* Increasing and proving ROI.

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Scooped by Martin (Marty) Smith
November 22, 2012 12:22 AM
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Learn HubSpots $29M Lesson - Brand New Things, Package Old Things and Sell, Sell, Sell

Learn HubSpots $29M Lesson - Brand New Things, Package Old Things and Sell, Sell, Sell | Must Market | Scoop.it
From blog.telesian.com (via @joeldon) - November 22, 2012 12:06 AM

Marty Note
When I worked for Procter and Gamble every season brought a new flock of new and improved geese. My favorite P&G story is when the founders of the company made a mistake and included too much air in their soap making it float they flip negative to positive claiming, "It's so pure it floats," and Ivory soap was born.

HubSpot did much the same thing. They took an old set of tools and, reading the content marketing tea leaves Google has been asking all to drink for a long time, they created the concept of "inbound marketing" where your content is your outbound call center.

Brilliant pivot. HubSpot generated $29M last year and took in $62M in VC, so life is good in the land of the pivot surving the monster content marketing wave. I like HubSpot, but it is no magic bullet. I would trade the money I would pay them for 5 really hot writers because viral content creats its own destiny.

And here's the rub. Not just ANYONE can create viral content. Expect even the hottest viral content creator to bat about like a home run hitter so 3 out of 10 is great, 4 out of 10 is Hall of Fame and 5 out of 10 consistently is impossible since odds are with the house (Google). 

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Scooped by Martin (Marty) Smith
November 20, 2012 7:42 PM
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How To Buy Web Design Call For Input ScentTrail Marketing [Marty]

How To Buy Web Design Call For Input ScentTrail Marketing [Marty] | Must Market | Scoop.it
From scenttrail.blogspot.fr - November 20, 2012 7:42 PM

Marty Note
Writing an article about how to buy web design and could use help. Tweet your ideas about how Buyers or Sellers of web design can make the process better with #BuyWebDev and I will curate them in. Anything we use gets an attribution link with juice attached (even for competitors).

Understanding HOW to sell and HOW to buy can only help all concerned and rising tides lift all boats. Definitely made better by wisdom of crowds and I/we will share. Yes I work for Raleigh's largest web development company (http://www.Atlanticbt.com ), but I've also sent jobs to friends when they weren't good fits.

There will be more great Internet marketing, mobile commerce, social media marketing, new ecommerce and email marketing than every Internet marketing agency can handle, so let's help THEM (buyers) understand US (sellers) better and vice versa.

Buyer of web design? Share your pain points such as confusing feature sets, don't understand pricing and others and we will be sure to address.

Use: #BuyWebDev or email Martin.Smith(at)Atlanticbt(dot)com.

Thanks, Marty

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Scooped by Martin (Marty) Smith
November 20, 2012 12:59 AM
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5 Reasons To Embrace In-Game Mobile Advertising

5 Reasons To Embrace In-Game Mobile Advertising | Must Market | Scoop.it
From www.imediaconnection.com - November 19, 2012 7:06 PM
iMedia Connection5 reasons to embrace in-game mobile advertisingiMedia ConnectionJust think about it -- when people are not at their computer, they still have access to their phone.


Marty Note
I admit to already being a convert to this idea before reading the piece. Working with game developers to slip in brands like Easter Eggs seems too cool. Imagine the campaign you can build around being a fly by ad in a cool video game.


Now THAT feels like "advertising" that could win hearts and minds, generate User Generaated Content (UGC) and provide substantial ROI (if you campaign it well). Bound to teach you and your marketing team something important in any case and isn't that the real game we are playing.

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November 16, 2012 11:52 PM
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Is Email Marketing Dead or What? Email Engagement [Infographic]

Is Email Marketing Dead or What? Email Engagement [Infographic] | Must Market | Scoop.it
From www.stumbleupon.com (via @JavierArronis) - November 16, 2012 11:03 PM

RT @JimWatson9: RT @Kancelar: RT @JavierArronis A Closer Look at Email Engagement [Infographic] http://t.co/RwkoVjWo ; vía @unbounce #emailmarketing...

Marty Note
Email marketing is a long way from dead, but if you are blasting and not segmented...well good luck with that.

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Scooped by Martin (Marty) Smith
November 7, 2012 6:25 AM
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Great New Ad Campaign: Lincoln Financial Debuts 'Chief Life Officer'

Great New Ad Campaign: Lincoln Financial Debuts 'Chief Life Officer' | Must Market | Scoop.it
From www.mediapost.com - November 7, 2012 6:25 AM

Lincoln Financial Debuts 'Chief Life Officer' Campaign - 11/07/2012...

Marty Note
Kudos to Lincoln Financial for having the courage to create their Chief Life Officer campaign. The campaign discusses everyday heroes and their challenge to organize and manage their life. The reason this campaign took courage is we are all so exhausted with the election that to roll that forward, to find a way to spin the election into a positive message takes courage.

On the other hand, half of creating great marketing is surfing the waves that are out there. When you paddle out to Mavericks you don't NOT surf the monster waves since they are the reason you are there.


As always, I would be more impressed if there was a UGC (User Generated Content) component, but if I'm going to be lectured for the 10 millionth time at least the company talking at me has some courage.

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November 2, 2012 1:33 PM
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5 Ways To Create More Content With Less Work

5 Ways To Create More Content With Less Work | Must Market | Scoop.it
From engage.tmgcustommedia.com - November 2, 2012 1:33 PM
What’s the secret to creating more content, without creating more work? Get 5 tips for how to make your existing content go the extra mile.


Marty Note
Great and new to me ideas here. Also read my 5 Magical Do More With Less Curation Tools post that went crazy viral: http://www.atlanticbt.com/blog/internet-marketing-5-magical-do-more-with-less-curation-tools/

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Rescooped by Martin (Marty) Smith from Social Media Marketing Strategies
October 31, 2012 8:04 PM
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Visuals Vs. Textuals Smackdown - Visual Storytelling Wins BIG!

Visuals Vs. Textuals Smackdown - Visual Storytelling Wins BIG! | Must Market | Scoop.it
From www.forbes.com - October 31, 2012 7:33 PM
VideoA picture is worth…. You know. But the newest research on social media suggests a picture is worth even more than a thousand words when it comes to strengthening your company’s brand.

 

Forty-four percent of respondents are more likely to engage with a brand or a product if they post a picture. Pictures have become one of the top de facto methods of sorting and understanding the vast amount of information we see every day.

Marty Note
Here is what I know for sure beyond any doubt. If I write the same story as we put on video the video wins. If I write the same story we tell mostly in pictures the pictures win. Writing isn't unimportant, but it needs a lot of visual candy to sell the reading. Even then short paragraphs, good images consistent with the story's theme and visual "teases" like pull quotes help keep your readers with you. Sell your textuals with images or else lose engagement and kiss conversion goodbye. 
 


Via Level343
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Rescooped by Martin (Marty) Smith from Information Technology & Social Media News
October 30, 2012 4:05 AM
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10 Creative Secrets For Social Media Marketing [Infographic]

10 Creative Secrets For Social Media Marketing [Infographic] | Must Market | Scoop.it
From socialmetricspro.com - October 27, 2012 3:38 PM

Marty Note
Great ideas on this infographic about how to use Social Media in a disruptive way and why else use social media :).


Via Brian Yanish - MarketingHits.com, Efraim Silver, Jesús Hernández
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December 3, 2012 11:24 PM
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Curation - The Next Web Revolution ScentTrail Marketing

Curation - The Next Web Revolution ScentTrail Marketing | Must Market | Scoop.it
From scenttrail.blogspot.fr - December 3, 2012 11:24 PM
Click here to edit the content...
Martin (Marty) Smith's insight:

When I wrote this piece in early 2011 I had no idea of the ride it was about to take me on. After Marc read and comment on this piece he offered to let me drive his very cool car - Scoop.it. 

I've learned more about driving Internet marketing in the year since than from any tool I can name, met great people and found a magical tool. Little did I know the twister that was about to hit called content curation and Scoop.it.  

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Rescooped by Martin (Marty) Smith from PR Trends
November 29, 2012 9:06 AM
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Why Curation Is So Important for Popular Content Sharing Sites: The Behance Story

From vimeo.com - November 29, 2012 7:26 AM

Via Robin Good, Martin Sturmer
Martin (Marty) Smith's insight:

Great scoop by Robin showing how Behance depends on curation. Also shows the importance of "do more with less" curation tools such as Scoop.it. One of the most popular pieces I've written was

5 Magical Do Morew With Less Curation Tools

 

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Robin Good's curator insight, November 29, 2012 7:26 AM

Here's a video showing the importance of curation for sites like Behance, where thousands of unique pieces of work are submitted every day and a team of a few individuals has to pick and select what to showcase across its different editorial sections.


If you have not heard about it before, Behance describes itself as "The leading online platform to showcase & discover creative work."


Check out also the curated selection of leading creatives from Behance on: http://www.webdesignserved.com


Interesting. Well shot. 7/10


Original video: http://vimeo.com/53524724#
Matmi's curator insight, November 30, 2012 6:15 AM

Great peice highlighting the increasing popularity and how useful content curation by humans is.
Teresa Levy's curator insight, December 16, 2012 7:46 PM

Again the question is_ how togive form to relevant knowledge
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November 28, 2012 3:25 AM
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SAP Predictive Analysis Crates A “Big Data” Bat To Swing At Competitors

SAP Predictive Analysis Crates A “Big Data” Bat To Swing At Competitors | Must Market | Scoop.it
From www.news-sap.com - November 28, 2012 3:25 AM
WALLDORF — SAP today announced the general availability of SAP Predictive Analysis software. This advanced analysis solution helps organizations gain a competitive edge by uncovering and predicting...
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November 26, 2012 8:49 PM
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42 Content Marketing Ideas for 2013 From Content Marketing Institute

42 Content Marketing Ideas for 2013 From Content Marketing Institute | Must Market | Scoop.it
From contentmarketinginstitute.com (via @scsteward) - November 26, 2012 7:55 PM

Many marketers are searching for innovative ideas for 2013. In that spirit, here's a list of content marketing ideas you may want to execute for next year.

Marty Note

Good ideas here from Joe Pulizzi and the Content Marketing Institute and 42 of them.  

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November 24, 2012 9:24 AM
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Starbucks Drops "Coffee"

Starbucks Drops "Coffee" | Must Market | Scoop.it
From www.businessinsider.com - November 24, 2012 9:24 AM

Consumption is falling, and it's just not enough anymore.

Marty Note
Sorry for the bait and switch. Don't panic, of course you can still get coffee at Starbucks, but the name is now just Starbucks. Why? Because Howard Schultz just bought a tea company and because Starbucks is as much meeting room as caffeine dealer.


Just like Facebook dropped "The" in order to become a bigger idea Starbucks is dropping coffee in order to rule the world. 

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Rescooped by Martin (Marty) Smith from AtDotCom Social media
November 21, 2012 6:03 PM
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Top 29 Inspirational Ways To Stay Creative In Life, Love, Business [Infographic]

Top 29 Inspirational Ways To Stay Creative In Life, Love, Business [Infographic] | Must Market | Scoop.it
From allinfographics.org - November 21, 2012 4:47 AM

Infographics on being creative in life and inspiration with top 29 ways to be creative on success and startup exploring and researching ideas and concept...

Marty Note

My favorite ways to stay creative are:

* Free writing.
* Drawing and painting.

* Reading (actual BOOKS not blog posts lol).
* Talking to smart friends.
* Hitting the museums especially NYC or Philly.
* Riding a bicycle (very Zen meditation for me).

* Creating thought experiments.

* Doing math in my head (I suck at it so it forces all the reserves in).

* Music especially LOUD rock or jazz (Miles especially).

* Taking pictures to support a story.

* Watching TV (Ovation, PBS and HBO best sources of inspiration).

* Working out (back when I had the energy to do that LOL).

* Playing with my crazy bengal cat Lucian.

* Shopping but only in musuem or art stores. 
* Working in public (makes me zero in and focus deeper).

* Looking at great design (effect is delayed but there).

* Changing a location (traveling).

* Used to read magazines, blogs don't seem to do it.

* Read something HARD I don't understand (all in again).

* Interview someone smarter than me.

* Curate something especially across nontraditional lines. 

* Create a contest or a game. 

* Manipulate SPEED of task (speed up or slow way down).

* Think about creative times in the past (working with Alton Pickens at Vassar).

 

Other great ways to stay creative in this infographic. 


Via Christino Martin, John van den Brink
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Martin (Marty) Smith's comment, November 22, 2012 12:51 AM
Thanks Khaled. We are eating Turkey and watching football tomorrow. Hope things are SAFE and quiet where you are too my friend. Keep that marvelous smart head down hear. Marty
Khaled El Ahmad's comment, November 22, 2012 1:00 AM
Yummy Save some of that giblet gravy for me :-)
All is good here, thank you for asking bro all the best and Happy Thanks Giving Day
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November 20, 2012 9:20 AM
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Apple Goes BLACK This Friday

Apple Goes BLACK This Friday | Must Market | Scoop.it
From store.apple.com - November 20, 2012 9:20 AM
Come to the Apple Online Store for a special one-day holiday shopping event. You'll find great iPad, iPod and Mac holiday gift ideas, all with free shipping.


Marty Note
Apple's low key Black Friday event schedule. Why low key? Its good to be the King. Personally going to an Apple store, or any store, on Black Friday is my idea of waterboarding, but to those who venture out more power to you. For those who wait on line for door busters, get help soon :).


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November 19, 2012 4:59 PM
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Q: Is Content Marketing Traditional Advertising's New Rival? A: YES

Q: Is Content Marketing Traditional Advertising's New Rival? A: YES | Must Market | Scoop.it
From www.damarque.com (via @DamarqueViews) - November 19, 2012 4:47 PM

Is Content Marketing Traditional Advertising's New Rival?

Marty Note
There is no "traditional advertising" anymore. Think about your life. How many magazines, books or anything non-digital do you read these days. If you aren't 90% down from ten years ago you are an outlier. The only "advertising" that is left is sharing everything you know in the hope it will help someone somewhere and they will make a note of it.

BUT, for the sake of fun, let's review this infographic that shows yes indeed content marketing is the rival of something that doesn't exist any more EXCEPT as an augmentation to content marketing. If you are creating ads to support your content marketing congratulations you get the NEW THING.

IF you are creating "traditional advertising" thinking it alone can do anything I say good luck with that and be sure to send a postcard from where you end up :).

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November 7, 2012 8:53 PM
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60 Social Media Marketing Tips for the Holiday Season

60 Social Media Marketing Tips for the Holiday Season | Must Market | Scoop.it
From www.blueglass.com (via @alicia_staz) - November 7, 2012 8:31 PM
Are you already thinking about how to promote the holidays on your social media profiles? This lists has 60 ideas for Halloween, Thanksgiving, Black Friday and Christmas social media promotions.


Marty Note
Some of these ideas are off the table now since we are days from Black Friday. Ohers might help if the year is trending negative. I do and don't miss this time of year. I miss the rush of living life fast and hard. I don't miss the stress of beating last year's numbers or not sleeping for three months (when I was a Director of E-commerce our season extended to Valentine's). To all of those fighting the good ecommerce fight this Christmas I salute you and wish you the best.

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Ricard Lloria's comment, November 9, 2012 9:09 AM
Thanks a lot Brian
Mikki Ware's curator insight, October 10, 2013 2:20 AM

 competition is doing (tactic XYZ) so we need to do that too.
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November 5, 2012 10:30 PM
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Q: Can Blogging Be Your Secret Weapon For Local SEO? A: Yes

Q: Can Blogging Be Your Secret Weapon For Local SEO? A: Yes | Must Market | Scoop.it
From searchengineland.com - November 5, 2012 10:30 PM
I get called frequently by local companies wanting a quick fix for local rankings. In many cases, they discover that local SEO doesn’t equate with a cheap shortcut to high rankings.
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November 2, 2012 6:44 AM
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Fashionistas, Knights, Techies and Mamas Four Personas You Should Know [Infographic]

Fashionistas, Knights, Techies and Mamas Four Personas You Should Know [Infographic] | Must Market | Scoop.it
From www.smartinsights.com - November 2, 2012 6:28 AM
Four segments that look to community reviews when selecting products Leading customer community platform company GetSatisfaction  recently conducted resea. Marketing topic(s):Customer communities. Advice by Chris Soames.


Marty Note
Every website is visited by different buying segments or personas. The characteristics of each persona is different as are the reasons they buy and the influence they bring. This well done infographic helps explain four distinct peronas, why they are important and what triggers their buying.

What are the personas in your community.  

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October 31, 2012 12:44 AM
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What Your Customers WANT You To Know About Them [10 Studies]

What Your Customers WANT You To Know About Them [10 Studies] | Must Market | Scoop.it
From blog.kissmetrics.com - October 31, 2012 12:44 AM
With these insights into the human mind and research studies on customer loyalty, we can more objectively approach questions like, What makes a happy customer?


Marty Note
Great Kissmetrics article here sharing what your customers WANT you to know about them. Relevance is the genie we all chase. These studies should help you create more accurate personas and think like your customers not just about them.  

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