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The Web is creating its own constellation of starsContra Costa TimesSocial media have made it easier than ever to catapult from obscurity to prominence. Marty Note 
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K3 Retail Business Solutions, are the UK's largest supplier of Microsoft Dynamics systems. We offer leading retail solutions; including award winning multi channel and EPOS modules and systems.
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![Why Some CEOs Fear Twitter & What To Do About It [use @Expion] | Must Market | Scoop.it](https://img.scoop.it/r8gD-0yn_qdMWC9wfz4ArTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
CEOs are under pressure to appear accessible and authentic, but social media like Twitter, with its demands for quick, unscripted updates that can quickly go viral, poses legal and other risks for the executives and their firms. Full disclosure - Atlantic BT, where I am a Marketing Director, created Expion.com and I attended Expion's Social Summit writing about it for our blog: That potential conflict noted, I don't really have a dog in this hunt. As a former employee of several Fortune 100 companies I know the struggles D level managers face selling up to the C level. Expion is a magic tool because it creates just enough command and control that social remains viable but your boss is able to relax too. In fact, the best uses of the Expion tool suite are offensive not defensive. Via Antoine VS
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How to use Pinterest to get more blog traffic: Find out how to increase engagement and drive traffic to your website with Pinterest. Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement. Below you will find 4 tips to get more traffic to your blog from Pinterest. #1: Share a Lot of Content
#2: Create Taller Images
#3: Add Images to Every Post
#4: Add Default Images to the Entire Blog
by Mitt Ray Read more: http://bit.ly/OlZqtT Via John van den Brink
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Learn why agile inbound marketing will help you get more done, faster, and better than other marketers. Via Gregg Breward
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Of the six techniques James suggests writers use to create suspense, the one that appealed to me most as a corporate blogging trainer was this: “Put characters that readers care about in jeopardy.” “We create reader empathy ... Via Graham Jones
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![Long Tail Keyword Research, Niche Discovery and Search Engine Optimization! [Video] | Must Market | Scoop.it](https://img.scoop.it/7AKajRgveCd27U1jBEnbODl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Incredible masterminds groups call discussing how to find and leverage creative market niches and shares his strategies for Google domination. During this (Masterminds Groups - Niche Discovery and Search Engine Optimization! * Divide the demand by the documents returned creating an "efficiency" number. * Efficiency normalizes your data weighing competition against demand. * Sort the sheet by the efficiency column (should be numbers like .0012 or .020). * Determine what phrases are "Cost of Poker" phrases you must play in no matter how competitive and "blue ocean" terms that you may be able to achieve a page 1 listing. * Write content for Poker and Blue Ocean terms.
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Had a fascinating conversation with Therese Torris (http://www.scoop.it/u/therese-torris) on Curation Revolution about the death of money and Square's disruptive POS system. Decided to share the conversation on ScentTrial Marketing to see what thoughts it kicks up over there and moved it here since has worked its way down the Scoop.it funnel.
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Every brand on the planet wants to curate content. The trouble is most aren’t very good at it, according to AOL’s digital prophet David Shing, who spoke today at Marketing’s Branded Content conference in Toronto.
Shing showed the audience dozens of examples of companies that do curate content well – brands such as Lego, Unilever, Band-Aid, Intel and Toshiba. Throughout the talk Shing, placed a heavy emphasis on the context of branded content and insisted marketers need to tell a variety of stories, each tailored to the time, place and way in which people will consume them.
“At the end of the day it’s all about the context of storytelling – making sure you’re telling the right story at the right time to the right person in a combination of web and multi-device,” he said.
[A good read on storytelling and curation - JD] Via Jeff Domansky
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![How To Create A Social Marketing Audit and Why Important [Infographic] | Must Market | Scoop.it](https://img.scoop.it/wijb46aq2dKpfCtIdPRZcTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
When thinking about social media strategy creation, where should a marketer start?
One important component to be included should be a social media audit, where you survey the social landscape to find your customers, industry thought leaders and competitors on social spaces.
Through some analysis, a marketer is able to glean what works and what doesn’t based on the performance of competitor’s pages. By understanding how the audience responds to different types of content and calls-to-action, you can set your own channels up for success at the outsight.
Don’t know how to perform an audit? Don’t worry, we have you covered. Check out our How to Perform a Social Audit infographic below.
[Good starting point for social marketing - JD] Via Jeff Domansky
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meet the five big tech trends changing marketing | digitalnext: a blog on emerging media and technology - advertising age (Meet the Five Big #Tech Trends Changing #Marketing
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In this the latest of a series of stories profiling presenting companies at the Council for Entrepreneurial Development's annual Tech Venture conference, Joulebug founder Grant Williard talks about the company's mobile app that aims to build your...
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If Panda was the new...
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Your site must appeal to people.
From the original article on FastCompany: "Both the Panda and Penguin updates contained very clear messages for marketers: stop focusing on technology and tricks and start focusing on people. If your website appeals to people, it will appeal to Google's algorithms too.
But the Panda and Penguin messages go deeper. With them, the search engines are openly acknowledging that a website isn't the only place on the Web that a brand needs to maintain a strong presence.
The interactive exchanges that people have with each other and with the brand--online--are happening in the social media channel, and the search engines are placing an increasing importance on how these conversations influence their views on brands and how their websites should rank.
This means that a brand can no longer rely on a well-optimized website to earn Google's attention.
A brand must be a conversationalist, going where the people are and engaging them in discussion, and by doing that earn a wonderful reputation.
Smart brands are doing this by fully leveraging each social channels particular properties".
Full article here: http://www.fastcompany.com/3000283/seo-isnt-what-you-think-it ;
Marty Note
Via Antonino Militello, Deanna Dahlsad, Robin Good, Ruby
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![Cool, New Ecommerce Flash Surveys From FOM [Friends of Marty] | Must Market | Scoop.it](https://img.scoop.it/cT4pd53LmiaYtiwjNm8QFDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Original content about Ecommerce built from Spring Metric's Flash Survey results... Marty Note Signup for Flash Surveys here I think: http://www.springmetrics.com/demo.html http://www.scoop.it/t/ecommerce-flash-surveys = on Scoopit
Spring Metrics's comment,
September 26, 2012 9:42 PM
To Sign up for the Flash surveys, go to any of the existing surveys, and there is a form at the bottom. So, for example, there is one on the bottom here: http://www.springmetrics.com/resources/fs-006-Tablets.html
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![Social Doesn't Matter To SEO? Facebook UP 1000% After Twitter Cuts Off LI [CHARTS] | Must Market | Scoop.it](https://img.scoop.it/Lu4v7n2rMn2bOWfd7TgDDjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
After severing ties with LinkedIn, Twitter inadvertently helped Facebook snag 1000% more page referrals from the professional network.
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Learn how to create marketing content insanely quickly with the resources you already have at your disposal. Marty Note Via Michael Pingree
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Discover how to run an online contest and win big for your online marketing efforts. Marty Note
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Here's the inside scoop on how to improve your social media ROI through Facebook, Twitter, and Pinterest. Marty Note Helpful "rules of the road" post and infographic for marketing on social media.
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Download @HubSpot's free template to creating buyer personas. Via Eva Sanagustin
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As the debate around how ecommerce websites should optimize for T-Commerce and mobile shopping continues, the challenges for ecommerce retailers mount as new mobile devices and platforms hit the market. The data is unambiguous: without a mobile site experience, shoppers abandon in droves.
Have you tried using your phone to shop on a standard website? If you have, you know you need to customize your shopping experience for smaller screen sizes. For myself, I know there are only so many times I’ll try to add a product to a cart when my thumb keeps hitting the privacy policy link beneath it... Marty Note Via Nebojsa Stojanovic
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A handful of brands have earned the trust of their target audience in a natural, organic way. Here are some tips on how to motivate your target using their story.
These days, smart advertisers are tying their brands into their customers’ personal stories. Or, more accurately, they’re helping their customer connect more deeply to his or her own personal story through the brand’s story.
Brands like Patagonia, Southwest Airlines and Apple have earned the trust of their target audience in a natural, organic way. Their customers don’t perceive “the story” they’re being told as marketing, but rather as a welcome outreach – like getting a thoughtful card from a good friend. So, if your advertising message doesn’t seem to be motivating your target, chances are your brand story isn’t jiving with your customer’s personal story. We will project ourselves into their comic book; we become the superheroes using the magical apples from our cool utility belts. This projection becomes the marker of truly great storytelling. Whey your brand's story is so well told it enables people's dreams they your storytelling is so woven into your fabric the most rare of marketing things happen - you market less as your customers advocate more. To achieve such a rare Zen state your brand must survive the 3 Ts: Time, Temper and Tamper. Trust comes with consistent greatness of product and response over time. Temper is surviving the bad temper of competitors and even some brand advocates (read the Steve Jobs biography to learn about temper). Tamper is can your brand right itself when others attempt to topple it, to knock it off its stride. Survive the 3 Ts over and over again across time and your brand may mark a time when your story is woven into the mental fabric of your brand advocates so well you need to sell less even as they volunteer to sell more. Via eRelations
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Apple is such a magical marketer and the ads positioning the iPad are genius. I wanted to learn from the ad so I spent hours reviewing it and this is what I found. http://scenttrail.blogspot.com/2012/06/startup-websites-people-not-things-sell.html
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![Honest, Caring Curation Is As Important as Creation [and possibly MORE work] | Must Market | Scoop.it](https://img.scoop.it/3JQnWGOD5L1sQ4QM14Ps7zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Note from Beth: This article was curated by Robin Good who used to point out the difference between sharing and curation - and how curation is actually closer to content curation. Jan Gordon also highlighted the post with a call to action to content curations. When two important curators here on Scoop.It call an article about our practice to our attention, we should read it, and consider how to apply the ideas to our practice. Beth Kanter ------ Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine. Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention. ... Some adopt a strategy of blanket-curation, throwing everything new or fresh or remotely interesting online and letting other consumers make their own value distinctions. Others assume the role of tastemaker, selectively making the decisions themselves. Both have their place, but the former contributes to what Jonathan Haidt calls “the paradox of abundance,” which he says “undermines the quality of our engagement.” ... Thoughtful, honest, and caring curation isn’t entirely different than creation. After all, the topics you choose to research, to blog about, and to discuss with friends all begin with the process of sifting through the media abyss yourself and singling out worthwhile information." What really counts is to create content that is useful, meaningful and helpful for others, whether from direct hand authorship, or by curating the best existing resources. Insightful. 8/10 http://chrisdeline.com/curation (Image credit: Shutterstock) Marty Note I write an average of 5,000 words a week. Most of those words are resampled or build on themes I care about such as SEO, cool tools or ideas that are becoming memes (walking around on their own). Curation, as done by great curators, follows the same path. Curators often do MORE work since they may filter thousands of articles, comments, posts and ideas to find the one needle to support their content themes. Via Robin Good, Beth Kanter
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Google is resurgent, kicking butt and taking names. Their Panda machine learning allows them to see just how dirty our SEO rooms are and they have a Penguin for a cop. Penguin and Panda mean those site heuristic such as Time On Site, Pages Viewed, Return Visitors and lower bounce rates become beyond important. The best way to tune those metrics is tell better stories and worry less about over optimizing your site for the old rules. The old rules are gone. This article discusses the new SEO rules and what they mean.
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