Now that you've got your leads lined up, what's next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales.
Dwight Holcomb's insight:
Taking a slow, measured approach with new leads is critical to helping them understand your value and remove the suspicion that they are part of some automated-machine that is spamming them. By creating connections in hyper-focused segments, you can curate the communication approach to help the initial contact seem less sterile and more personal.
Omni-Channel Marketing: a Marketing Must-Have / September 27, 2021/ Marketing Your organization may not be one to adopt the hot marketing buzzwords continually popping up in today’s digital melting pot, but “Omni-channel” is definitely one you need to pay attention to. It’s the marketing model that keeps you top-of-mind with consumers and helps ensure your brand remains competitive. What is Omni-Channel Marketing? With all the digital media choices and devices available today, consumers are now in charge of what media they watch, when they choose to watch it, and on what screens. This means that marketers need to have their brand present across multiple channels, at the consumer’s choosing, not when you as marketers choose to offer it. Omni-channel marketing takes this concept a step further by offering consumers the same, seamless and consistent experience across all touch points, regardless of channel or device. You know the frustration: you get an email with an offer for a product or service; you go to the company website but see a different offering or price; you then search on social media only to find yet another view of the offer. Omni-channel ensures the same message is presented through whichever door you enter. Omni-Channel vs. Multi-Channel: Know the Difference and Deliver the Difference Before formulating an omni-channel approach, you first need to be clear on the difference between that and multi-channel. Multi-channel is a marketing strategy, whereas, omni-channel is a consumer experience strategy. Most businesses provide multiple channels for connecting with consumers, such as their Website, a blog, email notifications, Facebook and Twitter, and quite often a mobile app. A multi-channel marketing campaign for a home services company, for instance, may include one channel or all these channels. Omni-channel ensures all channels are used and each channel provides the consumer with a seamless message regardless of channel. To use a straight-forward example, suppose you have a home services company. You can use an omni-channel approach to offer a free home service consultation. Simply make sure you provide the same offer on your site, mobile app, and social media pages. In a more complex example, where you have a mental health facility, you can use omni-channel marketing to promote both awareness of mental health, and provide your facility as a place for treatment. Mobile display advertisements can deliver access to your blog about mental health issues. Facebook display ads and content postings can reinforce that message and your brand when users connect about mental health topics. Remarketing should be implemented to reconnect with those that have visited your Website. Plus, your contact information should be consistent regardless of where you are found online so that Google puts you high on the list of mental health facilities it serves up. In a recent Hubspot article, Sept 2, 2021, Starbucks was mentioned delivering a great omni-channel experience. The article states, at Starbucks… “First, you get a free rewards card that you can use whenever you make a purchase. But unlike traditional customer loyalty programs, Starbucks has made it possible to check and reload your card via phone, website, in-store, or on the app. Any change to the card or your profile gets updated across all channels, in real-time. Standing in line to get coffee and realize you don’t have enough on your balance? Reload it and the cashier will know it’s been updated by the time you swipe your card.” A word of caution: Other than your business contact information, don’t use the exact same “boiler plate” information for messaging across channels. Consistency is important in the overall message and offer, but duplicate content could lead to being penalized by search engines and social media platforms. Does Omni-Channel Marketing Really Make a Difference? Well, let’s hear what experts have to say… A McKinsey & Company blog states, “More than one-third of Americans have made omnichannel features such as buying online for in-store pickup part of their regular shopping routine since the pandemic, and nearly two-thirds of those individuals plan to continue.” Audience Prime reports that “Businesses that adopt omnichannel strategies achieve 91% greater customer retention rates year-over-year compared to those that do not.” A stat from omnisend says “marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign.” Data collected by Think With Google indicated that “omnichannel strategies help generate around 80 percent of the in-store visits by customers.” An Aberdeen Group statistic reported by V12 says “Companies with extremely strong omnichannel customer engagement see a 9.5% year-over-year increase in annual revenue, compared to 3.4% for weak omnichannel companies.“ For more information about omni-channel marketing contact Berry Network at 1-800-366-1264.
AI technologies now mean it is possible to enhance the whole sales funnel. These examples highlight that AI is fundamentally transforming sales by informing salespeople to make better decisions and automating actions to make life easier for them.
As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead.Continuing a pattern from...
15 video marketing statistics every business owner and content creator needs to know! ****** **** Ready to grow your YouTube channel faster in 2019? I jus
Spotify announced Thursday it's testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. For now, the streaming service is experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever's Axe and Spotify Studios' original Clash podcast. How it works. When a voice-enabled ad is served, listeners can opt to engage with it by responding, "Play Now." That voice command activates the playlist or podcast, which also contain additional ads. If the listener doesn't respond or says something other than the "Play Now" command, the current audio content will resume as usual. The ads will only be served to a subset of users in the U.S. who have microphone permissions granted in their settings and are streaming from the free, ad-supported version of Spotify. Users can opt out.
With modern digital platforms, SMBs can use video to increase sales and brand awareness. But how do you accomplish those goals without breaking the bank?
You've heard about blockchain. But how exactly could it impact the digital marketing industry?
Dwight Holcomb's insight:
Many people still confuse Blockchain with cryptocurrency when speaking on the business applications for Blockchain. The technology behind Blockchain is what is starting to transform how we do business through the use of distributive ledgers and Smart Contracts, to name a few. This is a good article which helps to apply the technology behind Blockchain to Marketing.
Are you taking advantage of transparent buying in your business? Here's how.
Dwight Holcomb's insight:
Sales isn't a magic show with the secret reveal at the end. Showing value upfront is key to continuing the conversation. If busy executives don't see the value quickly, you'll lose their attention and the only magic that will happen, is that they will disappear!
Some of the best sales happen on Christmas Eve. I remember sitting at my desk on Christmas Eve and dialing that same number I'd dialed 20 times before, expecting to get the Executive Assistant to the CEO, who would then gate-keep me out of speaking with the ultimate decision maker. But alas, the EA took vacation time and the CEO was actually answering his own calls on Christmas Eve. I snuck-in through this little open window and was able to start a relationship, which ended up winning a large account. All because when everyone else said, "What's the use, no one's around during the Holidays...", I chose to stick-it-out which paid off in dividends! Great advice in this article.
Now that you've got your leads lined up, what's next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales.
Dwight Holcomb's insight:
Taking a slow, measured approach with new leads is critical to helping them understand your value and remove the suspicion that they are part of some automated-machine that is spamming them. By creating connections in hyper-focused segments, you can curate the communication approach to help the initial contact seem less sterile and more personal.
In this Chalk Talk episode, we'll talk about the state of prospecting today and how video - specifically, personal video - is going to enable your sales team to get into more sales conversations and ultimately build more pipeline for your organization.
B2B buyers want to hear from sales reps when products have complex configurations, purchases have specific terms, and there are pricing specials and new offerings, according to research.
Making connections can help your company grow, even if the people you talk with don't need what you do. Here are some ways you can use social media to start building relationships with peers in your area—and potentially beyond.
ALON - Transparent Aluminum - is a ceramic composed of Aluminium, Oxygen and Nitrogen. Transparent Aluminum, was once pure science fiction, a technical ter
Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.
Amazon.com: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition (Audible Audio Edition): David Newman, LLC Gildan Media: Books
Another one note mentioned in this article is to not say, "Hi how are you today?" at the call opening, This smacks of a sales call. People are busy and just want to get down to the details of what benefit you can offer. So first asking for permission to even take up there time is usually a good start. Calling to ask to set a meeting for another time will also relax their natural defense mechanism that alerts them that a hard-sales tactic is just waiting to pounce on them.
Even the smallest businesses are handling customer data in huge amounts. You may not even realise you’re doing it. That telephone call counts. That email. That click through to certain pages on your website. That’s before looking at the data being harnessed by each and every sales lead and prospect which is actively acted upon. This data is valuable – it tells you about your customer.
Dwight Holcomb's insight:
I have been extremely impressed with Hubspot CRM. They have a free version which uses big data to populate all company information by using the domain name contained in the contacts business e-mail. The Sales Pro version is only $40 per month and allows you to record calls to better monitor the sales process. Using a CRM system is critical to properly managing the sales process.
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Taking a slow, measured approach with new leads is critical to helping them understand your value and remove the suspicion that they are part of some automated-machine that is spamming them. By creating connections in hyper-focused segments, you can curate the communication approach to help the initial contact seem less sterile and more personal.