Maitriser LinkedIn

It’s not enough to have a LinkedIn profile and hope the leads will come to you. Implement these 3 steps for an effective relationship building strategy.

Many people underestimate the importance of looking likable on LinkedIn (i.e. friendl

At its heart, social selling is about people. Social sellers connect with prospects, clients, and contacts by sharing meaningful insights and personalized solutions. But how well do you actually know your audience—or what really drives them?

The power of social selling isn’t just that it creates more business opportunities—although that’s true. No, the real power of social selling is its ability to reach beyond the cold call and sales pitch to reach individuals on a personal level. And today’s top performers know exactly how to connect with people.

This week’s top social selling tips are about reimagining and reconnecting with the people behind the prospects. Let’s dive in.

Use these four LinkedIn summary templates to capture prospects' attention.

Kirsten Boileau, Director of Digital Innovations at SAP is leading the charge to take social selling to the next level for SAP sales professionals.

Les commerciaux n'aiment pas prospecter. Par commerciaux, j'entends tous ceux qui ont un rôle commercial que ce soit des commerciaux salariés ou des indépendants qui ont, de fait, un rôle commercial pour se faire connaître.

Does guilt in sales actually work? Find out.

The three most important areas to focus on to create great LinkedIn profile and what you need to do to ensure they are client focused & search optimized.

While many still associate social media marketing with B2C, it’s also become a hugely important platform for B2B brands. And the most important social platform for B2B, according to research, is LinkedIn.

Publishing a post on LinkedIn is easy. But getting people to engage with your brand? That's a whole different game.

Social selling is the process of developing relationships as part of the sales process, check out the top 100 influencers and brands leading the discussion.

How aware are you of bad LinkedIn etiquette? These LinkedIn etiquette mistakes might seem like common sense. Yet, they still happen every day.

Social selling can make a huge difference in your sales results and could impact your career more than you imagined.

Selon le nouveau rapport du cabinet de recherche Forrester, chaque équipe commerciale B2B pourrait disposer de 4 profils de “commerciaux sociaux” : La célébrité, l’expert, le novice social et

Social selling sounds great in theory, but knowing what to say to buyers can be tough. Enter these 30 plug-and-play conversation starters.

Strategist and author Erica Dhawan shares 5 ways to shift your mindset to achieve social media success.

If you're in B2B and looking to generate more leads for your business, there are nine ways the LinkedIn tags feature can integrate into your sales process.