Maitriser LinkedIn
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Maitriser LinkedIn
Pour maitriser LinkedIn ! ici de l'info, du décryptage et là http://LinkedIn.com/in/brunofridlansky du conseil, de l'accompagnement, des conférences et formations
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February 6, 2017 9:43 AM
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How to Choose the Right People for an Employee Advocacy Pilot

How to Choose the Right People for an Employee Advocacy Pilot | Maitriser LinkedIn | Scoop.it
Whether your priority is to engage a specific department or pave the way for a global deployment, here are the best ideas for an employee advocacy pilot.
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February 1, 2017 2:18 AM
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LinkedIn réintroduit la recherche avancée en gratuit !! - Link Humans

LinkedIn réintroduit la recherche avancée en gratuit !! - Link Humans | Maitriser LinkedIn | Scoop.it
LinkedIn a entendu les appels et les protestations des utilisateurs après le déploiement de sa nouvelle version (le « nouveau LinkedIn » est en phase de déploiement en France). Ils ont réintroduit la recherche avancée et les opérateurs booléens en format gratuit, même si c’est moins simple !! Les recruteurs vont donc pouvoir utiliser LinkedIn gratuitement si …
Brunofridl's insight:
Pour reprendre la main sur la recherche avec un compte LinkedIn gratuit
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December 17, 2016 6:05 AM
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7-Step Checklist to Refresh Your LinkedIn Profile : Social Media Examiner

7-Step Checklist to Refresh Your LinkedIn Profile : Social Media Examiner | Maitriser LinkedIn | Scoop.it
Wondering if your LinkedIn profile is up to date? Discover seven easy ways to review, assess, and refresh your LinkedIn presence.
Brunofridl's insight:

Préparez votre rentrée 2017 avec un profil revu et actualisé.

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December 8, 2016 1:37 PM
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How to Look Confident in Photos - Profiled

How to Look Confident in Photos - Profiled | Maitriser LinkedIn | Scoop.it
Confidence is attractive. But it can be difficult to look confident i
Brunofridl's insight:

La photo de votre profil LinkedIn : premier contact visuel. D'apres vous, bonne ou mauvaise la première impression que vous laissez ?

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November 30, 2016 1:56 AM
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How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It

How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It | Maitriser LinkedIn | Scoop.it
You’ve been thinking about writing an article on a major trend taking place in your industry, but how do you make sure that it’s engaging and reaches your target audience?
Brunofridl's insight:
Désormais, vous savez si vous êtes pertinent pour votre audience
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November 4, 2016 6:28 AM
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16 Smart Inside Sales Trends In 2016 [Infographic]

16 Smart Inside Sales Trends In 2016 [Infographic] | Maitriser LinkedIn | Scoop.it
Selling effectively entails keeping up with industry updates and trends. In this post, we’ll be examining the smartest sales trends to emerge in 2016. Many of these will still be applicable in the years to come and will revolutionize the sales landscape.
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October 31, 2016 7:11 AM
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3 Realities CEOs Must Accept to Succeed in the New Era of Sales » CEOWORLD magazine

3 Realities CEOs Must Accept to Succeed in the New Era of Sales » CEOWORLD magazine | Maitriser LinkedIn | Scoop.it
“What keeps you up at night?” If you are like most CEOs, you want to know how to grow your business by getting new customers.
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October 24, 2016 3:42 AM
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Les compétences LinkedIn les plus prisées en 2016 en France et dans le monde - Blog du Modérateur

Les compétences LinkedIn les plus prisées en 2016 en France et dans le monde - Blog du Modérateur | Maitriser LinkedIn | Scoop.it
Avec sa base de données internationales, et les nombreux métiers représentés, LinkedIn est un excellent baromètre des compétences qui ont la cote.
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October 22, 2016 9:09 AM
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Accorhotels and Linkedin launch new app service - Business Traveller – The leading magazine for frequent flyers

Accorhotels and Linkedin launch new app service - Business Traveller – The leading magazine for frequent flyers | Maitriser LinkedIn | Scoop.it
The new Business Check powered by Linkedin is designed to help business travellers find people in their professional network while on the move
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October 19, 2016 3:50 AM
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5 Steps To Generating High Quality Leads On Linkedin

5 Steps To Generating High Quality Leads On Linkedin | Maitriser LinkedIn | Scoop.it
LinkedIn is a great tool for connecting business interests. Using these five steps can make it an even better tool for generating leads.
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October 18, 2016 8:05 AM
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Social Selling Tips of the Week: The Transition Away From Cold Calling

Social Selling Tips of the Week: The Transition Away From Cold Calling | Maitriser LinkedIn | Scoop.it
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October 18, 2016 4:03 AM
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Is Content Marketing a Powerful Partner for Social Selling?

Is Content Marketing a Powerful Partner for Social Selling? | Maitriser LinkedIn | Scoop.it
Can content marketing become the new sidekick to social selling? Find out why they both should be inseparable!
Brunofridl's insight:

On ne peut pas se poser cette question. Pas de contenu = pas de social selling ! 

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October 17, 2016 9:20 AM
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7 Ways to Kick Off a Productive Week of Social Selling

7 Ways to Kick Off a Productive Week of Social Selling | Maitriser LinkedIn | Scoop.it
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February 5, 2017 12:54 PM
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Social Selling Tips for Sharing Your Message on LinkedIn

Social Selling Tips for Sharing Your Message on LinkedIn | Maitriser LinkedIn | Scoop.it
Knowing why and how to share updates on LinkedIn is important in your social selling strategy. Check out these four tips.
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January 2, 2017 9:59 AM
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LinkedIn Changes: What Marketers Need to Know : Social Media Examiner

LinkedIn Changes: What Marketers Need to Know : Social Media Examiner | Maitriser LinkedIn | Scoop.it
Do you have the new LinkedIn experience? Wondering what's changed? Discover how to navigate the new LinkedIn and where to find what you need.
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December 14, 2016 3:00 AM
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New (LinkedIn) Interface, Old Lessons: Why Top Sales Teams Manage Change

New (LinkedIn) Interface, Old Lessons: Why Top Sales Teams Manage Change | Maitriser LinkedIn | Scoop.it
Just like with any company, LinkedIn as a product must continue to evolve. I’m more concerned with the lessons LinkedIn’s evolution can teach sales managers.
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December 7, 2016 2:47 AM
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How to Include All Employees in Your Social Media Marketing : Social Media Examiner

How to Include All Employees in Your Social Media Marketing : Social Media Examiner | Maitriser LinkedIn | Scoop.it
Want to expand your business's reach on social media? Discover how to involve your entire staff in your social media marketing.
Brunofridl's insight:

La première question à se poser : "est ce que je traite mes collaborateurs aussi bien que mes clients ?"

Si la reponse est oui, alors vous pouvez envisager de mettre en lace une démarche d'Employee Advocacy. 

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November 25, 2016 4:17 AM
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Social selling: What it is, and what it definitely isn't

Social selling: What it is, and what it definitely isn't | Maitriser LinkedIn | Scoop.it
When running a quick search for the #SocialSelling hashtag through any social media listening tool, the amount of data you get in return is quite overwhelming.
Brunofridl's insight:

Le social Selling en 3 punchline :
- a customer-centric way of reimaginig sales
- best way to align sales and marketing
- assessable strategy

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November 3, 2016 5:53 PM
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Social selling : comment transformer les commerciaux en nouveau levier marketing ?

Social selling : comment transformer les commerciaux en nouveau levier marketing ? | Maitriser LinkedIn | Scoop.it
Le contenu est devenu maître dans les stratégies d'inbound marketing. Dans ce contexte, pourrait-il exister meilleur contributeur que celui qui répond quotidiennement aux questions des clients et prospects ?
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October 24, 2016 4:26 AM
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8 Things to Avoid in Your LinkedIn Profile Photo [Infographic]

8 Things to Avoid in Your LinkedIn Profile Photo [Infographic] | Maitriser LinkedIn | Scoop.it
Brunofridl's insight:

Attention à bien travailler votre photo. L'objectif n'est pas qu'elle vous plaise et que vous trouviez beau / belle.

 

L'unique objectif de la photo de votre profil sur LinkedIn est qu'elle fasse le job ! C'est à dire qu'elle donne envie de vous contacter. 

 

Votre photo dit elle de vous que vous etes compétent, intéressant et que vous dégagez de l'influence ?

Ne riglolez pas sur ces aspects et allez jeter votre photo sur photofeeler.com.

 

Avec votre photo, c'est souvent la première impression que vous faites. Autant qu'elle soit positive poru vous. 

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October 23, 2016 3:04 PM
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The Business Benefits of a LinkedIn Company Page [Infographic]

The Business Benefits of a LinkedIn Company Page [Infographic] | Maitriser LinkedIn | Scoop.it
A LinkedIn company page can be an incredible resource, but many businesses fail to understand why it's so important to the overall digital marketing strategy. 
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October 20, 2016 6:01 AM
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Employee Advocacy en B2B : Trasnformez vos collaborateurs en ambassadeurs!

Employee Advocacy en B2B : Trasnformez vos collaborateurs en ambassadeurs! | Maitriser LinkedIn | Scoop.it
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October 19, 2016 2:07 AM
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The Dos and Don'ts of Linkedin Lead Generation: Grow Your List and Community a Better Way | Huffington Post

The Dos and Don'ts of Linkedin Lead Generation: Grow Your List and Community a Better Way | Huffington Post | Maitriser LinkedIn | Scoop.it
Every week, I receive yet another unsolicited newsletter in my inbox from a LinkedIn connection. I can only assume that some brilliant marketer(s) ou
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October 18, 2016 4:18 AM
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Social selling : comment transformer les commerciaux en nouveau levier marketing ?

Social selling : comment transformer les commerciaux en nouveau levier marketing ? | Maitriser LinkedIn | Scoop.it
Le contenu est devenu maître dans les stratégies d'inbound marketing. Dans ce contexte, pourrait-il exister meilleur contributeur que celui qui répond quotidiennement aux questions des clients et prospects ?
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October 18, 2016 2:01 AM
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New vs. Old: Why social selling is so much more effective and civilized
than the cold call

New vs. Old: Why social selling is so much more effective and civilized
than the cold call by Steve Dunlap, Founder, Stratym Consulting Consider
how you feel when having something “sold” to you versus the excitement
of discovering something new, something truly valuable. The difference
is dramatic,
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