In Facebook's quest to generate more revenue, it's going to muck up your News Feed with auto-playing videos, the FT reports.
Facebook is set to launch video advertising in its newsfeed in July...
Via Martin Gysler
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An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process. Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Gregg Breward 
Robin Martin's comment,
May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment,
May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
Tanja Elbaz's curator insight,
November 17, 2023 6:55 PM
Scoop.it!
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
April 26, 2013 11:47 AM
Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers. 
Ken Morrison's comment,
April 27, 2013 8:20 AM
I enjoyed this article Marty. The Circus analogy was a concrete example that I will remember for a while. Well Done.
Scoop.it!
Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is. Via Martin Gysler
Tentronix NZ's curator insight,
April 23, 2013 9:00 AM
Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!! 
Angelica Laurencon's comment,
May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
Scoop.it!
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.
Have you noticed more photos on social networks? Do you have a visual component as part of your social media marketing strategy?
Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience? Via Martin Gysler
malek's curator insight,
April 3, 2013 9:02 AM
As the newest research on social media suggests a picture is worth even more than a thousand words when it comes to strengthening your company’s brand. 
Rocky Mountain RV and Marine's comment,
April 23, 2013 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
Scoop.it!
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Gerrit Bes
from BUSINESS and more
March 28, 2013 12:28 AM
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Creating online courses is fun! What happens though, when you are in the promotion phase? Find 8 great ways to promote your online courses in this mini tutorial.
Apart from using compelling content, you can support your eLearning activity with a series of other actions.
When looking at Best Practices by our customers (both from eFront and TalentLMS) we notice thatmost educators invest in specific things.
Via Martin Gysler
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Gerrit Bes
from Curation Revolution
March 23, 2013 8:23 AM
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Scoop.it!
![Content Marketing's Definitive Formula [graphic] | Latest Social Media News | Scoop.it](https://img.scoop.it/e6NgWhyGkLGqvTNtinWilTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development
Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
March 22, 2013 10:05 PM
"Struggle upon the development" is a TRUE statement. Nice graphic here that describes what quickly becomes an intuitive process.
Esther L's comment,
March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight,
March 24, 2013 4:16 PM
I think the most important step in this formula is the one most often ignored:
Step 2. Determine Objectives.|
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Gerrit Bes
from SOCIAL MEDIA, what we think about!
March 13, 2013 7:49 AM
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Do you run contests on Facebook?
Would you like to make your next Facebook contest stand out?
This article will give you 4 ideas to improve your next Facebook contest.
Why Facebook Contests?
Facebook contests are a popular way for you to get your audience engaged and excited about your brand. More and more companies have adopted the use of Facebook contests to better track participation and engagement.
Via Martin Gysler
BusinessBoots's comment,
March 13, 2013 5:30 PM
A really great post. I'll come back with thoughts having tried it.
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Gerrit Bes
from SOCIAL MEDIA, what we think about!
February 28, 2013 4:53 AM
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Scoop.it!
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
Are you looking for some tools and tips related to social media tools and technology?
Want to add a bit of magic to your social media marketing?
As we specialise in tools and technology we come across great tips and tools every day.
From the list below we guarantee you will find something very useful for your business.
Via Martin Gysler
Joshua OCock's curator insight,
March 12, 2013 8:20 AM
Social media vital toolkit. 101 golden nuggets in 8 chapters.
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Gerrit Bes
from Curation Revolution
February 19, 2013 10:14 PM
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Scoop.it!
The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.
Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
February 19, 2013 8:07 PM
The Genius of the Pebble Watch Kickstarter Campaign
No one told the Pebble watch team they couldn't mashup distribution, pricing, marketing, sales and funding all in one brilliantly executed campaign. The team didn't have the "curse of knowledge". They didn't know how the game is normally played and that is really good.
Their lack of knowledge meant the Pebble watch team turned to Kickstarter to solve problems no one ever thought to solve via a "crowdfunding" platform. My ScentTrail Marketing post notes how getting distributors to come to you is brilliant.
Combine solving distribution with Pebble's amazing "create your own customized Pebble", an idea that puts the celebrity endorsement game on its head bedcause they fought to give Pebble $1200 each, and you get sheer marketing genius.
There is so much genius to go around here every Internet marketing team should study how Pebble solved traditional problems any startup faces with a single stroke of genius and OPP (Other People's Platforms).
I bet you lunch; your team will be using OPP in a similar way inside of two years.
Ken Morrison's curator insight,
February 19, 2013 8:35 PM
Everyone is wondering if Apple will be releasing a watch. They should be checking out Pebble. This pebble will be making ripples in the tech pond. Great strategy!
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Gerrit Bes
from Social Media (network, technology, blog, community, virtual reality, etc...)
January 27, 2013 9:33 PM
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Scoop.it!
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.
Via janlgordon, roberto toppi
Deb Nystrom, REVELN's curator insight,
January 27, 2013 6:05 PM
An infographic on infographics and trends on visual communication. Very relevant to learning quickly and memorably. ~ Deb
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Gerrit Bes
from Curation Revolution
January 24, 2013 5:15 AM
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Martin (Marty) Smith's curator insight,
January 23, 2013 8:16 PM
http://www.rohitbhargava.com/2013/01/10-brilliant-marketing-lessons-from-the-best-of-ces-2013.html
When I wrote about the content linked above about how to disrupt I promised to share examples. Here are 5 examples of disruption in practice:
1. Disrupt At Trade Shows Such As CES
http://www.rohitbhargava.com/2013/01/10-brilliant-marketing-lessons-from-the-best-of-ces-2013.html
That is an excellent article about how cool products in poorly designed booths were ignored at this year's Consumer Electronics Show (CES). Trade Shows are DARWINIAN. Seth Godin had a great explanation for why you buy more booth space than you can afford - because of how it LOOKS.
Design is only HALF the disruption. The other half comes from having the courage to spend money without being able to fully know if there is ROI. One thing the people in empty booths know is it is better to be busy.
2. Whirlpool Teaches To Disrupt
In the same article is a great example of an old brand that gets it. Whirlpool didn't just recreate their graphics they explained their process. Read the great book HOW: Why How You Do Anything Means Everything by Dov Seidman.
Dov explains that in a fast, flat, connected time the only unique thing your company or brand truly "owns" is your business processes. Teaching is an exciting way to disrupt, but never ONLY teach. Make sure you are listening too (see #3).
3. Listen To Disrupt Scoop.it Learns FAST
I love Scoop.it. Two upgrades ago Scoop.it removed some beloved and ingenious features. I led a little revolt complaining about not being included. First victory was how well Guillaume and his team listened and how quickly they pivoted returning our lost features. All was good and then it was time for the next big change.
This time Scoop.it released their changes to a handful of advocates and loyal Scoop.it users. The Scoop.it team listened so well they changed on the fly AND changed their roll out process. Well done Scoop.it and that are listening to disrupt.
4. Gold Miners Use UGC & Wisdom of Crowds To Disrupt
Canada's GoldCorp did the unthinkable in the gold mining business when they made normally secret data with the world. The result? GoldCorp is now Canada's largest mining company after crowd wisdom tuned their data to find more than $3B in "new gold" with very low exploration costs. More than simply applying new eyes GoldCorp's contest prompted creation of new visualizations and content (User Generated Content) showing where and why there was gold in previously un-mined belts.
5. NewsJack The Media To Disrupt
Read David Meerman Scott's New Rules of Marketing and PR and NewsJacking to learn how to play your marketing on top of trends brewing in the media. My favorite example is the casino that garnered millions in free PR when they banned bad girl Lindsay Lohan from their casino.
Curious about my previous article on how to develop disruptive business processes? Learn more: http://scenttrail.blogspot.com/2013/01/5-ways-to-disrupt-your-internet.html
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Gerrit Bes
from Internet Marketing Strategy 2.0
May 2, 2013 5:03 AM
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Robin Good's curator insight,
May 1, 2013 5:33 AM
Excellent advice on how to deal with influential people to get them to help you, from long-time technology analyst, blogger and startupper Marshall Kirkpatrick.
(Marshall has recently launched a new web app, that focuses exclusively on helping you find who is really influential in your areas of interest. The app is called Little Bird and you can go and request a free trial on the site.)
What he suggests is to invest in building long-time, high-value relationships, by using the tech tools like the one he's created, to get to know more about the people you are interested in, before you reach out to them.
The more you know who they know, what they like as well as what they have written and what brands and people they are not aware of, the easier it will be for you to reach out and provide useful information, insight and advice to them.
Rightful. Correct. 8/10
Full post: http://getlittlebird.com/2013/05/i-found-the-leaders-in-my-field-now-what/
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Gerrit Bes
April 27, 2013 5:24 AM
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Scoop.it!
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
David Allen's curator insight,
April 27, 2013 8:45 AM
An excellent insight for your next marketing project... The importance of color!
Gaurav Pandey's curator insight,
April 28, 2013 7:40 PM
I reckon with such abundance of content everywhere, makerters are increasingly competing to grab the attention of passive minds. We skim through most content we are exposed, and colour plays a great role in catching our attention.
ComeStilVuole's curator insight,
May 4, 2013 6:41 AM
#psicologia e #marketing , due lati della stessa medaglia!
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Gerrit Bes
from Curation Revolution
April 22, 2013 4:24 AM
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Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve
Via paulo oliveira, Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
April 21, 2013 9:42 AM
Email The Register Of Ecommerce
Email out performed all other channels when I was an Ecom director. Email contributed more margin to the bottom line and was the cash register of other "lost leader" channels such as PPC.
Email also creates important diversification. People on YOUR list put you in control at least as far as you don't irritate or spam. If more than a tiny group on your list complains you are marketing insensitive to their needs (spamming in other words) and your ISP will black ball your website and it can be hellish to get off.
Email As Mobile Life Curator
Email marketing is not without its new challenges. Batch and blast the same message means conversion will go down as spam complaints go up. Email's role is changing with the dominance of smart phones.
Smart phones and pads are the easiest way to manage emails. Email deletion is easiest on mobile and mobile fills up the free time of waiting in lines and sitting on the subway. Wonder why your open rates are going DOWN? A: Smart phones.
All of this means you need personas and segments AND responsive emails in your email marketing these days. You MUST create relevant messages. Use personas, fully articulated archetypes for between 3 and 7 "super groups" within your list.
Know what segments within your list such as "multi-buyers" or VIPs are the most profitable. Combine personas, which THEY ARE with your financial segments what THEY MEAN to you to create campaigns that will appeal to THEM and make money for YOU.
Email Marketing In Mobile World Tips
* Subject Line is beyond important.
* Create responsive email (email must look great on all devices).
* Use PERSONAS and SEGMENTS together.
* Tell STORIES over TIME.
* Curate User Generated Content INTO your email marketing.
* Count and trend unopens as a NO.
* Create & Trend new KPIs such as $ / sent, $ / opens.
* Keep emails OFF your website (dupe content and hurt heuristics).
This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.
Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion.
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Rescooped by
Gerrit Bes
from Curation Revolution
April 19, 2013 3:43 AM
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Scoop.it!
![Why A 'Social Media Command Center' Is In Your Future [Infographic] | Latest Social Media News | Scoop.it](https://img.scoop.it/0pBFcHtECu3zumQmOjGCtDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Martin (Marty) Smith's curator insight,
April 18, 2013 2:33 PM
Social Media Command Center Is In Your Future
First "social media command center" I saw was at Edelman (http://www.slideshare.net/EdelmanDigital/edelmans-social-intelligence-command-center-sicc ). The first person I heard mentions real time social arbitrage was David Meerman Scott.
David’s books including NewsJacking and New Rules of Marketing and PR are must reads since our slouch toward real time is picking up speed and momentum. Real Time will be where the social money is really made and you need a "command center" to parse real time ORM feeds (Online Reputation Management) into proactive connections and sales.
This is a great infographic about what your Social Media Command Center may look like in our not too distant Internet marketing future.
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Rescooped by
Gerrit Bes
from SOCIAL MEDIA, what we think about!
March 31, 2013 5:18 AM
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Scoop.it!
Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.
Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.
A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.
Via Martin Gysler
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Rescooped by
Gerrit Bes
from MarketingHits
March 28, 2013 11:36 PM
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Scoop.it!
Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...
Via Brian Yanish - MarketingHits.com
Brian Yanish - MarketingHits.com's curator insight,
March 28, 2013 8:05 PM
Great article, looks like I got a new item to add to my to do list.
Best Blog Scoops's curator insight,
March 29, 2013 7:53 AM
What an amazing resource!!! Are you telling your story?
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Rescooped by
Gerrit Bes
from Curation Revolution
March 28, 2013 12:33 AM
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Scoop.it!
![Content Marketing Ninjas: Why Content Marketing Is New SEO [Live Blog + Video] | Latest Social Media News | Scoop.it](https://img.scoop.it/-eDNFU9Oe9qX40niyLgVwjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013.
Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
March 27, 2013 8:50 AM
Great Content Is New SEO Event & Live Blog
Amazing Live Blog with embedded video from Google Hangout from my friend @MarkTraphagen from last night's Content Marketing Is The New SEO Meetup featuring presentations from @Casieg, @CommsNinja and @ScentTrail. Raleigh's SEO Meetup created and MCed by another friend @1918 who skyped in from Dallas last night.
My Storytelling Is The New SEO presentation is on Slideshare:
http://www.slideshare.net/martinmartysmith/storytelling-new-seo
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Gerrit Bes
from BUSINESS and more
March 21, 2013 6:03 AM
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The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.
The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy.
As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward.
Via Martin Gysler
David Bennett's comment,
April 19, 2013 9:31 AM
I am doing a course on gamification at Coursera that you might find interesting
David Bennett's comment,
April 19, 2013 9:31 AM
Here's the link https://www.coursera.org/course/gamification
David Bennett's comment,
April 19, 2013 9:53 AM
I'm about halfway through. I am trying to see whether and how it would fit into our nascent ecommerce business. I don't see it yet, but the course has helped me to see in a gamified way.
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Rescooped by
Gerrit Bes
from Curation Revolution
March 1, 2013 8:07 PM
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You'll remember this day forever. You'll remember where you were. This day has never been closer. Today, thanks to the Leukemia & Lymphoma Society hundreds o...
Via Martin (Marty) Smith
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Rescooped by
Gerrit Bes
from Curation Revolution
February 23, 2013 4:36 AM
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Scoop.it!
Arrogance seems a consistent tactic in the uber-hot gamification segment. "Uber-hot" and arrogance seem to go together like hand in glove, but perhaps arrogance is a the most sustainable strategy.
Arrogance feels cheaper than the Thank You economy's endless give. This piece explores the question of if arrogance is sustainable. What do you think? Where do you come out on the Arrogance or Thank You debate.
Via Martin (Marty) Smith
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Rescooped by
Gerrit Bes
from Social Media, Marketing and Promotion
February 12, 2013 5:50 AM
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Scoop.it!
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?
Via Martin Gysler, Steven Hughes
France Lafleur's curator insight,
February 13, 2013 7:07 PM
Le pouvoir attractif des images et Pinterest.
Joakim Baage's curator insight,
February 22, 2013 10:29 AM
Make sure images are part of your content marketing mix!
TalkativeMedia's curator insight,
March 12, 2013 3:31 PM
Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.
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Rescooped by
Gerrit Bes
from Curation Revolution
January 25, 2013 11:37 PM
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Scoop.it!
Rethinking The Museum: Why Open Source Will Win In The End
Museums must become more open to what author Lisa Gansky calls "The Mesh". If consumers can't take pictures, consume and mashup a museum's content they are missing the open source future that is right around the mobile phone powered corner.
Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
January 25, 2013 7:00 PM
Museums Are Stupid
Actually museums are brilliant, but most people who manage museums haven't gotten the new social media marketing memo. I was reminded of how out of touch museums can be the other day.
I called our very good small museum, The North Carolina Museum of Art (NCMA), to ask about shooting a marketing video in the museum. Not allowed I was told UNLESS I was a nonprofit.
What? Are you kidding me?
Yes I wanted a beautiful backdrop for our marketing videos, but I also wanted to incorporate (or mashup if you will) several favorite paintings into our marketing discussion. I agree I shouldn't be able to profit from a museum built with my tax dollars, but that is not what I was attempting to accomplish.
The Benefactor = The Museum.
I wasn't going to resell the video or make money from it at least not directly. If I discuss Internet marketing standing in front of their amazing Alex Katz painting and incorporate the work into my presentation what is being advertised more?
Answer = The Museum.
Teaching in our Thank You Economy (great book by Vaynerchuk) is a great way to disrupt, market and share. Teaching at the museum is mutually beneficial. They get free PR and awareness and that is our table stakes in the game or how we repay their willingness to allow us to shoot there.
By being more generous about how their space can be used they INCREASE their awareness, visitors and change their context. Changing the experience of the brand is important to bringing in new people. Most museums are arrogant about shifting paradigms and context.
Museums are the proverbial small fish in a big pond. Even the majors are FLEAS when it comes to marketing. Fleas who could be giants if they take an expansive view of their mission and content. If NCMA allowed filming then I and the others who film there gain a little even as the museum gains more.
Every museum must overcome the notion of being stuffing, elitist and so "not for me" in most people's minds. Museums are so self referential and dependent on the same rich people's support they trip over the mob's millions to pick up the rich guy's quarters.
The real money for any museum is in being seen as OPEN and ENGAGING. We live in hectic times. We consumers reserve our free time for places that are OPEN and ENGAGING such as Starbucks, the movies and the great outdoors.
Museums are stupid if they don't understand a simple truth - they must compete for our attention just like any other brand. Here is the real pity. NCMA is a GREAT small museum and that is the real reason I wanted to ADVOCATE for them.
Their refusal to allow us to film is left over from an old time when copyright laws ruled the land. Not so much anymore because the (c) genie is out of the bottle. I used The Scream by Munch as the visual for this piece because it is a true horror story to museums. Seems someone forgot to do something and Munch's painting of universal angst wasn't protected.
As a result my ex-wife sold an inflatable scream blowup doll. Here is my real lesson for Museum Directors. That doll introduced a new generation of people to Munch's work. The benefits of open source museum-ing are so much greater than its costs that smart museum Directors are already headed to a more inclusive and open ecosystem.
Here is my other important point: In the end, it doesn't matter what YOU want or think becasue open source will win in the end. There is no putting this mashup genie back in any bottle. Museum directors should relax and learn to love our abilit to roll their precious content like a burrito or they will alienate advocates and become the thing museums fear most - becoming an elitist institution with no relevance or meaning to anyone other than themselves.
Here endeth my open source musem scream :).
Liz Hartnett's comment,
January 26, 2013 3:42 PM
I agree, and am very glad that many museums are using technology to engage patrons. An excellent example at Atlanta's High Museum: http://www.high.org/Art/Exhibitions/Picasso-to-Warhol/Picasso-to-Warhol-ArtClix.aspx
Facebook taking a queue from porn sites. Great.
Is there anything more annoying that an autoplaying ad that you don't care about ruining whatever it is you're doing? Every time I run across one, it's usually below the scroll where I can see it so I'm like, "where the hell is that noise coming from?" (Then I scroll down and find the ad playing, right click on it and use my Ad Block plugin to keep that server from ever showing me an ad again.)
Oh no! Not more auto-playing ads!