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Snapchat Spectacles Brilliant F-ING Marketing - Curagami

Snapchat Spectacles Brilliant F-ING Marketing - Curagami | Marketing Revolution | Scoop.it
Martin (Marty) Smith's insight:
Snapchat Spectacles brilliant ring marketing.
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Permanent Banksy - 4 Online Marketing Tips from The Most Elusive Artist

Permanent Banksy - 4 Online Marketing Tips from The Most Elusive Artist | Marketing Revolution | Scoop.it
Permanent Banksy discusses the four marketing lessons we can learn from the elusive artist including less is more, packaging matters and humor works.
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Embrace The Suck - Social Media After Death of Vine - Curagami

Embrace The Suck - Social Media After Death of Vine - Curagami | Marketing Revolution | Scoop.it

Embrace The Suck
Vine's departure shows how precarious is the life of a startup. Even scale, lots of community and cool content isn't enough to bridge the first problem - websites costs money so how are you going to make some? 

Best not to extrapolate too far as many will. Don't throw social media under the bus because of Vine's woes. Under the bus is a place others will be soon (Twitter?). On our end, the web marketing side of the equation, we must smile, nod and embrace the suck: http://www.curagami.com/social-media-death-vine/ 

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Social Media Marketing After Vine - Curagami

Social Media Marketing After Vine - Curagami | Marketing Revolution | Scoop.it

The Big Shakeout
The inevitable shakeout of social media marketing tools is on. Twitter's Vine is gone and it's owner is in pain. Twitter's layoffs and inability to get sold signal we've entered the BIG SHAKEOUT. 

Read thoughts on that the big social media marketing tools shakeout means for your online efforts on Curagami: 
http://www.curagami.com/social-media-death-vine/ 

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New @Medium Publishing Tools ROCK - Scoop.it Take Note! 

New @Medium Publishing Tools ROCK - Scoop.it Take Note!  | Marketing Revolution | Scoop.it

Love New Medium Publishing Tools
Wow! We love the new Medium.com publishing tools. You can see our first publication here: https://medium.com/curagami 

@Scoopit and others should take notes. Medium's publishing tool, after a little confusion, integrates to make COPE (Create Once Publish Everywhere) easier. Too Good! 

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Software Eats the World NOW - Curagami

Software Eats the World NOW - Curagami | Marketing Revolution | Scoop.it
Software Eats the World Now riffs a great Tech Crunch post smashing it into Blue Ocean Strategy and Start with Why as we are all softwareists now.
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9 Tips to Save Time in Social Media Marketing

9 Tips to Save Time in Social Media Marketing | Marketing Revolution | Scoop.it
Most marketers view social media as a must-have strategy, because it produces results. A disadvantage is that it can quickly become an enormous time sink.
Martin (Marty) Smith's insight:

All 9 tips new to us and we may use #3 and #7. Marty 

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Steven Adams's comment, May 26, 6:07 AM
Nice tips, Thanks for sharing.
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Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday | Marketing Revolution | Scoop.it
A social media executive is frustrated with influencers.
Martin (Marty) Smith's insight:

So wait, you mean I could have been paid for this? Always a day late and a dollar short on this kind of stuff (lol). Marty 

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malek's curator insight, May 18, 6:37 AM

"Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit."

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#Growth Hacking : What Is Tripwire Marketing?

#Growth Hacking : What Is Tripwire Marketing? | Marketing Revolution | Scoop.it
What is Tripwire Marketing?

Tripwire marketing involves segmenting your leads based on interest and selling them a low-priced entry level item before buying into your main item or service and then further upselling them from there.

Confused? Let me break it down for you. The process revolves around the tripwire offer itself. The tripwire offer is a low-cost, painless offer that is easy for your prospect to buy into. So instead of asking someone to buy, for example, your monthly fitness subscription service for £30 per month, you would first offer them your complete subscription service for 30 days for just £1.

This is not only something painless for them to purchase, but teases them to what you offer as a full package.
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3 Powerful Steps to Write Your Brand Story

3 Powerful Steps to Write Your Brand Story | Marketing Revolution | Scoop.it
Effective storytelling can make all the difference as you create your company's brand.
Martin (Marty) Smith's insight:

Start With Why
Solid Simon Sinek-like tips here. If you are confused about your story that wobble will be multiplied around the world. Better to know who you are first. Start with Why as Sinek says in his must read book. This post won't get you all the way to Sinek-land, but not bad for a four minute read :). Marty 

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Content Marketing’s Day of the Dead on B2B News Network

Content Marketing’s Day of the Dead on B2B News Network | Marketing Revolution | Scoop.it

B2B News Riffs Day of the Content Marketing Dead
Thanks to new friends at B2B News Network for riffing Content Marketing's Day of the Dead. Thanks also to  @Cendrine Marrouat - cendrinemarrouat.com  for her support, great questions, and post that led to our Day of the Dead riff. 

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Marketing Questions on Quora Summary - Curagami

Marketing Questions on Quora Summary - Curagami | Marketing Revolution | Scoop.it
Marketing Questions on Quora Summary
We’re answering a marketing question a day on Quora, and we’re frustrated. We are frustrated by difficulties of incorporating other platforms into our site.


NOW = Gamification, Content Marketing & Content Marketers
Wish every platform would sign...Read More
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Googles Cool Branded Search: What You Need To Know

Googles Cool Branded Search: What You Need To Know | Marketing Revolution | Scoop.it
Google's Branded Search is exciting, new & going to blow ecommerce up in five ways. Learn more and see our infographic on the new search revolution.
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Making your marketing organization agile: A step-by-step guide | McKinsey & Company

Making your marketing organization agile: A step-by-step guide | McKinsey & Company | Marketing Revolution | Scoop.it
Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. At scale, a high-functioning agile marketing organization can run hundreds of campaigns simultaneously and multiple new ideas every week. 

The truth is, many marketing organizations think they’re working in an agile way because they’ve adopted some agility principles, such as test and learn or reliance on cross-functional teams. But when you look below the surface, you quickly find they’re only partly agile, and they therefore only reap partial benefits. For example, marketing often doesn’t have the support of the legal department, IT, or finance, so approvals, back-end dependencies, or spend allocations are slow. Or their agency and technology partners aren’t aligned on the need for speed and can’t move quickly enough. Simply put: if you’re not agile all the way, then you’re not agile.

Via marketingIO, massimo facchinetti, Os Ishmael
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marketingIO's curator insight, November 14, 10:44 PM

Quality guide! CT!

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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The Future Will Be Confusing

After the election one thing is clear. The future will be confusing. The election also contained at least 3 important lessons for web marketers such as:

  • It's the economy stupid
  • Habituation Happens
  • Change vs More of the Same


Read the post on Curagami http://www.curagami.com/obama-hope-3-election-web-marketing-lessons/ 

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Christmas and Holiday Selling Tips Comes to Flipboard via Curagami 

Christmas and Holiday Selling Tips Comes to Flipboard via Curagami  | Marketing Revolution | Scoop.it

Holiday Selling Tips
Find a great Kissmetrics post and the Curagami riff it inspired on Flipboard:
https://flipboard.com/@curagami/curagami-ros0t46qy 

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Modern Marketing Infographic - Curagami

Modern Marketing Infographic - Curagami | Marketing Revolution | Scoop.it

Modern Marketing
We liked this Modern Marketing Infographic from Hubspot so much we wrote notes on 3 of the graphics key points:

#2 Builds Personalized Connections
#3 Integrates Omnichannel Strategy and Tactics.”
#5 Maximizes Efficiencies Through Technology and Automation

on Curagami: http://www.curagami.com/modern-marketing-infographic/ 

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How Compete with Amazon? via @Curagami Forum

How Compete with Amazon? via @Curagami Forum | Marketing Revolution | Scoop.it

Competing With Amazon
Competing with one of the Internet's 4 horsemen is hard but not impossible. Amazon is a monster, but a monster with vulnerabilities as all monsters have. Amazon is too big to listen and care. They compete on price. 

Price doesn't create love. Price is about convenience, ease of use and becoming the Walmart of the web. No one loves Walmart much and few LOVE Amazon and therein lies the rub for Small to Medium Sized Businesses as this Curagami post shares. 

Did you know Amazon has several prices for the same thing almost all the time? This post teaches you how to really know what Amazon is charging for something so your prices won't be so far out of line as to appear absurd and so rejected on first inspection. 

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6 Visual Apps for Creating Social Media Content : Social Media Examiner

6 Visual Apps for Creating Social Media Content : Social Media Examiner | Marketing Revolution | Scoop.it
Do you need to create content on the go? Discover six mobile apps to create content for your social media profiles.
Martin (Marty) Smith's insight:

6 Excellent Mobile Apps
Great list of tools to use to create mobile content and content with mobile. If you've ever tried to use your phone like a laptop you know life is different in the land of smartphones. This excellent Social Media Examiner post shares 6 apps to help you create mobile content with mobile phones OR create blog, social network or website content with your mobile tools. 

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The FTC and Influence Marketing: The crackdown begins

The FTC and Influence Marketing: The crackdown begins | Marketing Revolution | Scoop.it
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
Martin (Marty) Smith's insight:

Could be a big OUCH for some. If you're paying for reviews or otherwise violating the FTC's standards look out. 

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Stan Smith's curator insight, May 23, 1:57 AM
If you're paying for reviews and some other frowned upon practices you may want to tighten up your shot group.
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Video Marketing Hosting Tips - Curagami

Video Marketing Hosting Tips - Curagami | Marketing Revolution | Scoop.it

Video Hosting Tips
We found a great post from GoAnimate about 8 Hosting Alternatives to YouTube. YouTube is a ROACH MOTEL - customers go in but they rarely come out. 

Finding alternatives such as Vimeo, Viddler, and Wistia is important. Getting SEO JUICE inside your stack is important too. YouTube = NO JUICE, so finding a way to use your videos to promote your site and help with SEO is a CSF (Critical Success Factor). 

This is NOT to say there aren't times YouTube is the RIGHT choice. Just don't use YouTube as your main and only video host...Ever. 

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Scoopit "Revolution" Feeds Over 300,000 Views - Thank You!

Scoopit "Revolution" Feeds Over 300,000 Views - Thank You! | Marketing Revolution | Scoop.it

Scoopit Over 300,000 Views - Thank You
Thanks to many friends, followers and teachers our @Scoopit fees went over 300,000 views yesterday. I would thank everyone here, but for some reason I haven't been able to see the @name links on Scoop.it since the move to this UI. I can see 'em, but they are behind my Scoop and so unreachable. 

This post links to GPlus where I tried to say THANK YOU to those who've helped teach me. The list is LONG, too long to fully include anywhere, so if you follow me, have collaborated with me or linked to and made suggestions for our Scoop.it THANK YOU. 

As I noted on GPlus. Scoopit is an enormously important tool now given all of Google's changes. Using this "safe" environment to test and then commit to content, ideas and memes is what will separate tomorrow's content curaiton winners from content shock losers. 

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Brian Yanish - MarketingHits.com's curator insight, May 11, 8:36 PM

Marty is a must follow. Check out his website http://www.curagami.com

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Marty's Content Curation Blab Video Interview - Curagami

Marty's Content Curation Blab Video Interview - Curagami | Marketing Revolution | Scoop.it

Content Curation Blab
When Cendrine said we should have a Blab about content curation I didn't know what she was talking about. Blab is a new cool tool. Much like Google's hangouts,, but less involved though still not falling off a log easy to start / attend. 

The video of our almost hour long riff on content curation is embedded into Curagami:
http://www.curagami.com/content-curation-video/ 

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The Video Marketing Challenge

The Video Marketing Challenge | Marketing Revolution | Scoop.it
The Video Marketing Challenge shares the create a few expensive branded videos or many cheaper videos rich in feedback loops problem digital marketers face.
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Martin Smith (@Scenttrail) on Quora re: Marketing Plans

Martin Smith (@Scenttrail) on Quora re: Marketing Plans | Marketing Revolution | Scoop.it

Is Planning A Dirty Word?
We aren't going to say planning is a dirty word, but we would say the LARGE desire for them stems from an illusion built on a fantasy. The illusion is that a plan can save you. 

The fantasy is thinking marketing plans can exist. Marketing ideas can exist as can well-executed campaigns based on values (something we think of as MOVEMENTS), and community, collaboration and curation exist. 

Planning...not so much as we share on Quora. We are answering a marketing question a day. Be sure to ask your marketing question and we will add it to the best Q&A app on the web. 

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