While some of the commotion was certainly a bit extreme, the update was a big deal, is a big deal, and will mean billions in revenue gained or lost in the coming years. This is especially true now that mobile search queries have already begun to surpass desktop.
Many brands across the globe have been working to improve their mobile website experiences. To help inspire your own mobile web design, the team here at Crayon has compiled 16 companies that are doing a great job with their mobile optimization. Let's take a look at the designs of their mobile websites and go over what makes them so great....
Are you looking for new ways to add mobile to your marketing mix? Do you want to deliver time-sensitive offers to your customers? Wondering how SnapChat could help your business?
So, after a long time dreaming about college life and envying your older sibling, you are at last away from home, surrounded by new people, and on your way to having a college degree. Congratulations!
Designed by Apple This is it. This is what matters. The experience of a product. How it makes someone feel. When you start by imagining What that might be li...
Google can feel like a dungeon master. If your website is mission critical, and whose isn't now, and any traffic source controls more than 30% of your websites traffic and/or conversions you are in trouble.
Diversification is the key to online marketing success. This post is about 3 Giant Steps to creating your own Internet marketing destiny. Following these steps mean Google's moves will hurt less.
If you've just been tagged with a traffic penalty don't rush out and start changing things. Organic change is needed, but you should do so with a plan.
BUT, you can double down on PPC, up your email marketing fequency and increase social. Those moves may close the gap left by a Google algorithm change while you begin to remove links (with RemoveEM.com) and do the other things that will get your Google train back on track.
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...
This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.
The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.
Here are a few highlightsfrom the souces used in this infograph (scroll down to the bottom and you'll find who they are)
**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.
**87% of marketers in the US use video for content marketing
**Two of the biggest social networks aim to dominate the video sharing scene
It's not new knowledge that mobile apps can help drive revenue's for businesses . The apps Matmi have produced have been showing this for some time. In addition to this a mobile app can increase customer engagement and brand loyalty too- why wouldn't a business want a mobile app? - HK
Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.
It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.
Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...
Eliza Steely's comment,
December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."
After a slow start, Facebook's effort to squeeze more money from advertisers on mobile devices is starting to pay off. Its shares opened sharply higher Wednesday, helped by analyst upgrades.
Matmi ►
Mobile advertising is a mine field so it will be interesting to see if Facebook can maintain this rise in profits from it. As we have seen lately from Google's 'minor' blip, keeping an increasing growth from online advertising is tricky business.
"The full customer experience doesn’t start when people land on your site or start using your tool. It starts when they’re sitting on their couch, riding on the train, walking down the street, and they have an idea."
Juan Pablo CostanzoThis sponsored post is produced by Chethan Ramachandran, the CEO of Playnomics. The world of mobile marketing moves fast, so why use outdated metrics that are no longer accurate representations of your application’s health?
5 Internet Marketing Secrets Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.
Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".
Mobile data optimization startup Onavo has been acquired by Facebook in a deal that beefs up its Internet.org initiative to promote universal Internet access worldwide, and gives the ...
Mobile data optimization startup Onavo has been acquired by Facebook in a deal that beefs up its Internet.org initiative to promote universal Internet access worldwide, and gives the US company its first office in Israel.
Here are 5 Internet marketing tactics some genius friends are using to have a happy holidays (with names and website identieis kept secret as promised):
1. Mobile Games.
2. Disruptions.
3. Asking for help.
4. Listening.
5. Crowdfunding
What are you doing that is cool, unique and different this holidays? Tell me if you can, if not hope you will in January :). M
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.
Infographics are changing the way we share information, so we thought it would be a good idea to gather 12 essential ones that would help marketers and businesses understand what’s currently taking place in the online world as well as make better use of the tools we have at our disposal.
Showmaging Art Forum I love Artforum Magazine. The magazine is a work of art itself. It is an over sized glossy the likes of which will be gone soon. We can'
Shomaging Artforum Magazine Yesterday in what may be the first instance of "showmaging" I sat in Barnes and Noble and took pictures of articles in Artform Magazine. I love Artforum and used to buy it regularly, but I can't imagine such passive consumption now.
Now I want to be involved and if content isn't on my pad or laptop it doesn't exist. Yes I prefer books, but books are a bigger commitment. I will miss the oversized glossy presentation of Artforum, but I just can't be so quiet in my consumption of a timely piece of content such as a monthly magazine about art.
Here are tips I shared that could help print publishers survive the mobile revolution, and make no mistake the world of woe print publishers are in comes from those very SMART PHONES we carry:
* Put QR codes on your pages.
* Create platforms where WE can contribute OUR takes on your takes.
* Hold contests rewarding cool interpretations of your product in different media (web, video, mashups).
* Gamify your consumption so your customer’s takes on your published material is rewarded and prized.
* Think each page as the beginning of a DIGITAL conversation (ads tool.
* Don’t accept ads that are boring just because the pay well.
This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone.
Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw
Here is what the report covers:
**Draws on research from four sources:
**a global consumer behavior survey (10,000 online consumers),
a **global executive survey (600 business executives),
**industry-growth leader analysis of the world's top 3,000 listedcompanies by market capitalization and macroeconomic analysis with Oxford Economics.
Here are a few highlights that caught my attention:
**See opportunity in consumer behavior change
**Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016
**One of the key insights that Accenture brings as a result of some of its latest research is,
**you have to look beyond the‘who’ and the ‘where’ of what is happening in consumer segments to really understanding the ‘how’ and ‘why’
**looking at how consumer behaviour is changing and the pace and scale of that change can be even faster than the growth rates in emerging markets.
Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.
A growing opportunity
By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016.
The Smobile Web Social + mobile = "smobile." While there's no real insight in pointing out that both mobile and social are going to be big in 2013, I believe they're becoming co-dependent, and most businesses aren't ready for that.
A smobile Web means your customers, coworkers and colleagues expect their digital experiences will be optimized for mobile/social sharing and as a result spend less time tethered to a PC or television.The technology for this is evolving rapidly.
This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.
Here are some of the highlights that caught my attention:
Mega-trend of transparency in 2013?
**Brands must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.
**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologiessuch as:
*3D-printing and make-on-demand, to trigger a resurgence in
domestic manufacturing in established markets in 2013
Mobile Moments
**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...
Eco Trend for 2013
**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories
“The Optathlon programme has been a resounding success and has generated millions in revenue for United Airlines.” Extract from United’s campaign video, February 2011
Matmi is proud to have so many very happy clients – but this was a first. Not the quote so much as the fact that our client (via our American partner, Barrie D’Rozario Murphy) was so happy with the results of this campaign, they made a video about it!
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Check out these 16 examples of mobile-friendly website designs to inspire your own mobile web design efforts.
16 of the Best Examples of Mobile-Friendly Website Design
Check out these 16 examples of mobile-friendly website designs to inspire your own mobile web design efforts.