This piece is from socialmedia.biz, written by Deltina Hay author of A Bootstrappers Guide to the Mobile Web **This is #1 in a 2 part series about the mobile web and your customers - information that is vital for your business success! Here are a few takeaways from this article: Plan for user expectations 1In a previous post, we discussed how people use the mobile Web. Mobile device users already know what they want when they get to a mobile website, and are more likely to take action once they get there. To plan for this type of user behavior, answer the following questions about potential visitors to your mobile site: Include features on your mobile site that will encourage mobile users to: **share your content contact your business access your social media sites find your business Why are they most likely coming to your site? What information are they most likely seeking? What types of actions are they most likely to take? Selected by Jan Gordon covering "Mobile Marketing Strategies and Beyond" Read full article here: [http://bit.ly/JKEoAQ'] 
This piece was written by Mark Fidelman for Forbes Excerpt: "I believe mobile technologies will displace many of the fixed-location technologies that keep people and businesses chained to physical places". Here are some highlights: Mobile Business: Evolution or Intelligent Design? **There’s no other technology in the world that 87% of the world’s population owns **Despite mobile devices’ ubiquity and connectivity, we are only beginning to realize what’s possible. **most organizations, in fact most people, aren’t ready for the massive cultural, health, business and government impacts that these mobile devices are about to deliver. **Who needs a store when you can point, click and buy a product from Amazon.com? Who needs to visit a bank branch when you can transfer money anywhere using services like Paypal or Square? **According to Price Waterhouse Coopers’ latest Digital IQ survey: **66% of organizations are investing in mobile technologies for their employees **But these businesses are reacting to the Bring Your Own Device (BYOD) phenomenon, most are not preparing for it. Selected by Jan Gordon covering, "Mobile Marketing Strategy and Beyond" Read full article here: [http://onforb.es/J0BKmq] Via Wildcat2030, michel verstrepen, Martin (Marty) Smith, Jesús Hernández 
Most are accepting the fact that cell phones and smart phones can and will make your life easier to manage; especially when you're in a pinch.
The new culture of immediate information through social media, apps and web browsing phones is allowing people to gain access to information more quickly than ever before, and the latest Pew Research sheds an immediate light on just that.
It also represents a huge opportunity for inbound marketers. Mobile marketing is no longer a luxury, but rather, a requirement.
Download / Embed: http://bit.ly/LLRzjV Via maxOz 
Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups' blazing success. Instagram allows you to apply filters for your photos and then share them with your friends. Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" ![How Instagram Took America by Storm [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it](http://img.scoop.it/r6DyM_kaociH2uLpYoLLbDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This Online Colleges infographic shares some impressive stats behind the viral mobile photography app. 
This piece was written by Alex Kutsishin for Windmillnetworking A recent study published by Pew Research Center’s Internet & American Life Project, found that 68 percent of smartphone users report using five or fewer apps at least once a week. While roughly 82 percent of U.S. adults are active cell phone users, and 42 percent of those users have cell phones with apps, it seems the appeal of most apps wears off quickly. The apps that do tend to have the longer shelf lives however, are those of social media companies. Facebook, Skype, and Twitter make up the number 1, 4, and 12 most downloaded apps of all time from the Apple App Store respectively. According to the Pew study, 81 percent of mobile users report consistently using their devices for social media while only 61 percent of overall internet users claimed to do the same. So what is it that gives social media apps the staying power other apps can’t seem to find? The answer is not necessarily set in stone, however a few crucial factors certainly play into the equation. **Connectivity **Constant evolution **Speed **Realism Selected by Jan Gordon covering, "Mobile Marketing and Beyond" Read full article here: [http://bit.ly/Iir54L] 
For the local small business or artist building up a Facebook fan page, the prospect of creating a mobile optimized Web app is another hurdle or headache. So why not combine the two efforts? Via Chris D Allen 
Here's the iPad3 ![iPad 3: Who Will Buy One, and Why? [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it](http://img.scoop.it/OVdxnu5GPvx_XBjA1uuBYDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This is a real sore spot with me, as I just bought the iPad 2 and iPhone 4S a month ago. Whoops........ "How well will the iPad 3 sell when it's introduced next month? Who's going to upgrade, and who will sit on the sidelines, enjoying their current version of the iPad, or no iPad at all?" ![The Year of Mobile & How it Has Changed the Way We Live [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it](http://img.scoop.it/w5elSk68d_pE-xVrQs43XTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
via Anise Smith via Devstand onto Mobile Marketing The Year of Mobile: How Mobile Has Changed the Way We Live [Infographic]... 
This piece was written by Lauren Johnson for Mobile Marketer Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months. Here are some highlights that caught my attention: **Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest **"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect **Brands that use Pinterest need to have two main mobile focuses - mobile and search **Once a user pins something, tey can tap on oit to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content. Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond" " Read full article here: [http://bit.ly/ys0jFw] ![The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it](http://img.scoop.it/SG32BekP3ZgrNZaIqs4mOTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones. Here are some highlights: **Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone **200+ million (1/3 of all users) access Facebook from a mobile device **91% of all mobile internet use is “social” related. 
I selected this piece by Christine Dunn for Content Marketing Institute because it has some important tips on how to use content to effectively reach and do business with the mobile audience. ****Consumer shopping patterns during the holiday season point to one very clear trend: **growth in the use of mobile devices is outpacing that of online buying. Here are some highlights that caught my attention: **Content will need to be honed for a smart phone and a tablet because both have more limited space and bandwidth than a laptop or computer **Mobile consumers are willing to share more personal information with retailers to on how, when and where to approach them ****"It’s about placement, promotion, relevancy and the ability to do one-to-one marketing on any channel" says John Squire from IBM Tapping the power of the Story **The ability to tell a story is powerful in retailing **Depending on what the retailer knows about the consumer, they might tap content such as a video or information on how the product is made. Redefining Loyalty **By using content to connect with consumers, retailers have an opportunity to encourage them to spread the word about their brand, and business, through social media channels. Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond" Read full article here: [http://bit.ly/yuQOew] |
![Why the Mobile Web & Why Now? []Infographic] | Mobile Marketing Strategy and beyond | Scoop.it](http://img.scoop.it/JDpqCucvnGqaMQgTsLBq5Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This infographic was put together by Deltina Hay author of Bootstrappers Guide to the Mobile Web. This is Part 2 of a 2 part series about the mobile web and your customers - information that is vital for your business success! Excerpt: "We sometimes don’t appreciate how fast things are moving, but the mobile Web is exploding. In celebration of the release of my new book, The Bootstrapper’s Guide to the Mobile Web, I offer you this mobile Web infographic to use as your guide to preparing for these sweeping changes, **whether you’re an online marketer, publisher or one of 5.6 billion users of mobile phones worldwide today (over 327 million in the United States). **The infographic explains the difference between native apps and Web apps (big difference), and points out the numbers Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" Read full article and see Infographic here: [http://bit.ly/Lbg1ZB] Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith, John van den Brink 
If Instagram is a little too static for you, Gifture brings action to your social snapshots.
The free iPhone app lets you turn a series of photos into a singular animated image, or a GIF. They tell a different kind of story from the still images of Instagram, but in nearly the same interface -- and yes, with a similar set of filters. **What we like about this app is how easy it is to use. You snap some shots in real time or add a series of photos from your camera roll, put them in a desired order, add a filter -- or be a rebel and let it go au naturel -- adjust the how quickly the image shifts between frames, write a caption, then send it off into the digital world. **You can share it on Facebook, Twitter, Tumblr as well as within the Gifture universe. Gifture works on iPhone from 3GS to 4S and on the iPod Touch and lets you zoom images if you want to get a closer look. Sure, these fast-filtered photographs are a bit like auto-tuned music, but they still play. It's actually fun to do something a little different with the hundreds of photos piling up in the phone's camera roll. Via Jesús Hernández 
Facebook hit 488 million mobile users which is absolutely amazing! There is no other app in the world that would have that many mobile users. Facebook has 50% of all its users on mobile phones and ... 
Take a look at the best marketing infographics that have been created so far in 2012. 
IDC projects the mobile workforce to reach 1.3 billion, up from 1 billion in 2010, which is a staggering 37.2% of the workforce worldwide. 75% of North (RT @Upside2Go: #Mobile #Workforce Is Growing - Is Your Training Strategy Evolving? Via Aneesh Bhat, Aki Puustinen ![Mobile Devices: Powering What Happens in an Internet Minute [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it](http://img.scoop.it/kavKpt1lzfYG5itLTqi8Ajl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This piece was written by Shelly Kramer along with an infographic that shows you the activity on the web coming from mobile devices, smartphones, tablets, iPads and the like. As we all know the pace is excelerating and as the author says, it's very exciting. Beyond the exhileration, I selected this article because the information and questions she asks you are timely and relevant. "Mobile devices and constant connectivity are drastically impacting marketing and business strategy. Want to know what happens on the Internet in one minute?" Here are some highlights: **Are you taking a good look at your business website and your analytics, which are your roadmap to what your customers are doing? **Are you paying attention to how much traffic to your site is coming from mobile devices (and which kind) **are you watching those numbers grow on a month-to-month basis? **What are you doing to adapt to the mobile consumption of data and information and how are you marketing to people using mobile devices? **How are you delivering information to them and interacting with them? **How are you making their lives less complicated? **How are you making it easy for them to do business with you? **If these aren’t things you’re already thinking about and working on–you’d best get going. Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond" Read full article here: [http://bit.ly/H5yxnE] 
According to a report by Chitika, mobile web traffic has risen as much as 35% since July 2011. The data analytics company found that mobile traffic represented an average of 10.55% ... 
Imagine a very small device that houses a powerful processor, operating system, custom user interface and data files. ![Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC] | Mobile Marketing Strategy and beyond | Scoop.it](http://img.scoop.it/iIjPJ01HzMHscQNjmB70Czl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This piece was written by Sam Laird for Mashable "Young people between the ages of 18 and 24 are more connected to their mobile devices and open to mobile marketing than you might think". Here are some highlights from this article: Brands need to be careful about how they target those mobile users and how much knowledge they reveal about them. **Nine in 10 young adults 18-24 spend between one and five hours on their mobile devices daily. **Nearly one in 10, meanwhile, are on their gadgets between five and ten hours each day. **Just under a third would actually like for brands to send them promotions via smarthphone and tablet, but more than half say that it’s “extremely important” to be able to opt out of such come-ons. **While 30% of survey respondents said they want offers to be located nearby, two-thirds said they don’t want brands knowing their whereabouts. **More than half worry about their credit card information being stolen, and nearly half fret the risk of signing up for fake websites. Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond" Read full article here: [http://on.mash.to/wTJ5Cg] 
This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information you need to know to engage and do business effectively with the mobile audience. No matter what business you're in, you can't avoid the always connected mobile audience. You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant. Here's are the highlights of this article: The variables associated with a successful mobile marketing campaign are: **the immediacy, mapping, interaction, and collective aspects **Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection **Today's digital-native consumer is empowered with more information and access to brands than ever before **They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared **The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point Here is one thing of the points that caught my attention: Immediacy **The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is: **actionable **time sensitive **on the **always on **Given the limited time intervals of engagement opportunity, brands must ensure that communications are: **crisp **call to action is clear, consise and quick to participate in Curated by Jan Gordon covering "Mobile Marketing and Beyond" Read full article here: [http://bit.ly/xIATEz" |
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