AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through ...

Conversion Testing for Low-Traffic Websites
Search Engine Land
Forget Multivariate Testing. Multivariate testing can take a really long time to achieve any statistical significance. The more variables you have, the longer it can take.

The hardest part of A/B testing is determining what to test in the first place. After having worked with thousands of customers who do A/B testing every day, one of the most common questions we still hear is, “Where do I begin?

While A/B testing has been commonly applied in marketing for more than a decade, the PR industry has yet to take full advantage of how this data-driven methodology could optimize its content efforts.

Multivariate tests (MVT) focus on testing multiple variations simultaneously rather than sequentially. These tests represent a major time-savings to run to statistical validity, and provide the most valuable insight into how all ...

Dan Siroker is an ex-Googler who went on to oversee A/B testing on Barack Obama's 2008 presidential campaign website. He now runs Optimizely, a startup offering software to help with A/B testing.