Is the iPad a revolution?
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Is the iPad a revolution?
Will it save the media? create new consumptions patterns?
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Scooped by Guillaume Decugis
March 11, 2013 11:21 AM
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Tablets now account for more web traffic than smartphones: stats

Tablets now account for more web traffic than smartphones: stats | Is the iPad a revolution? | Scoop.it
The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.
Guillaume Decugis's insight:

This is something that was from from being a sure win when tablets were launched. But as some web sites have observed - including us here at Scoop.it (stay tuned for details) - tablets are not just canibalizing laptops but also developing new usage and consumption patternMisread details in this article on this must-read Adobe study. 

GwynethJones's curator insight, March 11, 2013 11:42 AM

The Smartphone once was getting smaller, then bigger, will the Tablet TAKE OVER!?

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February 27, 2013 10:03 AM
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Apple's iPad Mini, One Smart Shopping Tool - Forbes

Apple's iPad Mini, One Smart Shopping Tool - Forbes | Is the iPad a revolution? | Scoop.it
Leave it to Apple to, once again, fill a need we didn’t even know we had.
Guillaume Decugis's insight:
Interesting data on how smartphones and tablets are used for offline shopping to check prices and make consumers smarter. At this game, the purse-compliant iPad mini could be a winner according to Wendy Liebmann on Forbes.
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Scooped by Guillaume Decugis
February 15, 2013 10:15 AM
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Apps are too much like 1990's CD-ROMs and not enough like the Web - Scott Hanselman

Apps are too much like 1990's CD-ROMs and not enough like the Web - Scott Hanselman | Is the iPad a revolution? | Scoop.it

"I'm starting to resent Apps like I resented CD-ROMs."Writes Scott Hanselman on his blog on Programming, User Experience, The Zen of Computers and Life in General

Guillaume Decugis's insight:

This post dates back to 2011 but it explains with great clarity the limitations of Apps as a platform. And the ongoing tensions between native Appsand Web Apps that I already addressed here. Interesting read. 

Murray McKercher's curator insight, February 16, 2013 9:10 AM

"Go Somewhere and get functionality as opposed to Bring Something To Me to get functionality" Agreed, this is an interesting look back at the recent past that speaks to the current issues in mobile Application Development..Native Mobile Apps versus Web-based Mobile Apps...going way back in the early mobile internet days we argued aboutthe "walled garden" approach that operator's were using to try and "contain" a subscriber community within their - the operator's - ecosystem..

 

People do not like to be constrained in a "walled garden" approach...

 

Murray

Scooped by Guillaume Decugis
January 28, 2013 1:49 PM
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Report: Amazon dominates Android tablets, US-based Kindle Fires alone are 33% of global devices

Report: Amazon dominates Android tablets, US-based Kindle Fires alone are 33% of global devices | Is the iPad a revolution? | Scoop.it
Google entered the tablet market with its Nexus 7 range last year but it is Amazon, the US retailer that has a somewhat strained relationship with the search giant, that is dominating ...
Guillaume Decugis's insight:

The iPad still dominates tablets but as far as Android is concerned, you can't ignore the Amazon App store anymore. Now, I wonder whether that success is not detrimental to the Android platform overall: this makes me think at how fragmented the OS is compared to the simple and easy iOS.


Will small developers with limited resources really go after Android or just reject it as long as the opportunity doesn't seem clearer?

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Scooped by Guillaume Decugis
December 20, 2012 9:17 PM
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Why the mobile web vs. apps debate is a false dichotomy

Why the mobile web vs. apps debate is a false dichotomy | Is the iPad a revolution? | Scoop.it
People will have you believe that there is some universal truth in this debate -- that there is one right way. Well, there isn't.
Guillaume Decugis's insight:

This piece is interesting as a nice recap of the arguments for and agains native Apps (vs HTML5). 


Mark Sigal of Unicorn Labs summarizes the argument this way: "Simply put, there is no universal truth in the mobile web vs. mobile native debate, and no “one right way,” despite what the pontificators would have you believe."


His lists of pro's and con's is good but I think he underestimates the importance of search discoverability which is a big con for Apps. As he rightly points out, the top 25 mobile App publishers make 50% of what Apple pays out to publishers. What would the Web be without Search but a boring short-term of 25 services?

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Scooped by Guillaume Decugis
December 6, 2012 2:35 PM
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A VC: Rethinking Mobile First

I wrote the Mobile First Web Second blog post a few years ago. In that post, I talked about apps that were designed to be used on mobile primarily with the web as a companion.
Guillaume Decugis's insight:

Fred Wilson's response to Vibhu Norby's brilliant post on how Mobile distribution is a bitch. Wilson agrees but - in a not untypical VC-way... - maintains that it doesn't matter: "it is the future like it or not".


The bad news is that if you we're looking to prioritize between mobile and web, his answer is: do both. 

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Rescooped by Guillaume Decugis from Content curation trends
December 3, 2012 9:19 PM
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How we read, not what we read, may be contributing to our information overload

How we read, not what we read, may be contributing to our information overload | Is the iPad a revolution? | Scoop.it
A new study finds that the use of computers and Facebook are more associated with information overload than the use of television and iPhones.
Guillaume Decugis's insight:

Interesting study that shows that the perception of having information overload might be impacted by what device you use to read content - the computer being very different than new mobile devices which by design offer more of a curated experience.

ReViTaL KleiN's comment, December 19, 2012 12:38 PM
מעניין
Dolly Bhasin 's curator insight, December 29, 2012 12:36 AM

Interesting points!

ben bernard's comment, January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Scooped by Guillaume Decugis
December 1, 2012 10:08 PM
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The iPadification of News: 5 Site Designs that Get it Right

The iPadification of News: 5 Site Designs that Get it Right | Is the iPad a revolution? | Scoop.it
With so much content being packaged online, the old adage “don’t judge a book by its cover” is almost irrelevant today — at least in the literal sense.
Guillaume Decugis's insight:

Nice pick by the NewsCred blog on news site that have revisited their design on the Web in a way that was inspired by the iPad.

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Scooped by Guillaume Decugis
November 26, 2012 8:21 PM
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The iPad Had 88% Of All Online Tablet Shopping Traffic On Black Friday

The iPad Had 88% Of All Online Tablet Shopping Traffic On Black Friday | Is the iPad a revolution? | Scoop.it
In other words, you can ignore all those IDC stats about Apple having just 50% of the tablet market.
Guillaume Decugis's insight:

This shouldn't be a suprise to you if you saw the stat Apple released when launching the iPad Mini. Now this is not about tablet sales but about online sales during Black Friday made from mobile devices in general - and tablets in particular.


Bottom line: irrespectively of production levels, Apple still dominates usage over Android. The metric should be particularly painful for Amazon whose tablet strategy could very well be to provide an integrated shopping experience including both hardware and commerce. 

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Scooped by Guillaume Decugis
November 22, 2012 10:11 PM
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The smartphone or the tablet: Who's using all these devices?

The smartphone or the tablet: Who's using all these devices? | Is the iPad a revolution? | Scoop.it
As more of today's consumers own both a smartphone and a tablet, how do they choose which device to use? Read this article by Lance Whitney on CNET News. (Pretty much what we all knew about #iPhone and #iPad usage.
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Scooped by Guillaume Decugis
November 18, 2012 2:20 PM
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As Boom Lures App Creators, Tough Part Is Making a Living

As Boom Lures App Creators, Tough Part Is Making a Living | Is the iPad a revolution? | Scoop.it
"App developers have turned cellphones and tablets into powerful tools, spawning a multibillion-dollar industry but making huge sacrifices in the process."

The story of App developers goes mainstream with this NY Times article that describes well what the average App creators can expect. It's a story of entrepreneurship in a large scale: for one Instagram and a few lucky iShoots, there are hundred of thousands of Grimses, that couple which the NY Times interviewed who invested $200,000 to barely make $10k from their Apps over two years. Yet, as Stephanie Grimse puts it: “We either succeed and it’s awesome, or we fail and it was awesome while it lasted", summarizing the authentic spirit of entrepreneurs who enjoy the journey regardless of the destination.
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Scooped by Guillaume Decugis
November 14, 2012 11:51 AM
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How a $20 tablet from India could blindside PC makers, educate billions and transform computing as we know it

How a $20 tablet from India could blindside PC makers, educate billions and transform computing as we know it | Is the iPad a revolution? | Scoop.it

This is the story of Suneet Tuli, the 44-year-old CEO of UK/Canadian/Indian startup Datawind which will soon ship a $20 tablet speficially targeting the developing world.


Remember the One Laptop Per Child project? Forget it. It's one tablet per child now.

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Scooped by Guillaume Decugis
November 5, 2012 7:11 PM
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Apple sold 3m new iPads. But doesn't give figures for the mini.

Apple sold 3m new iPads. But doesn't give figures for the mini. | Is the iPad a revolution? | Scoop.it

"Apple says it sold 3 million iPads of all kinds in the first three days it sold the new Mini model. Apple started selling the Mini on Friday, starting at $329."


Apparently Wall Street loved this as the Apple stock is up but I wonder if the fact they're not singling out the mini is a bad sign. Why woudkn't they brag about it?

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Scooped by Guillaume Decugis
March 8, 2013 7:25 PM
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The Daily/Online Mail: a refreshing success story for online media

The Daily/Online Mail: a refreshing success story for online media | Is the iPad a revolution? | Scoop.it

Great presentation by the +Daily Mail  CMO : finally a media that seems to be escaping misery thanks to the iPad. Red section is mobile traffic; more data on the Google+ link.

Guillaume Decugis's insight:

Key take-aways:
- Mobile traffic now at 43%
- Interesting data on iPad usage
- Mobile & iPad are creating new consumption patterns that fill in the gaps of desktop usage (read: morning and night)


The last point is particularly interesting : mobile usage doesn't compete with desktop's but completes it.

Guillaume Decugis's curator insight, March 8, 2013 7:28 PM

Key take-aways:
- Mobile traffic now at 43%
- Interesting data on iPad usage
- Mobile & iPad are creating new consumption patterns that fill in the gaps of desktop usage (read: morning and night)


The last point is particularly interesting : mobile usage doesn't compete with desktop's but completes it.

Scooped by Guillaume Decugis
February 21, 2013 9:38 PM
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Shipments are one thing but iPad Usage Far Ahead of the Rest of the Pack.

Shipments are one thing but iPad Usage Far Ahead of the Rest of the Pack. | Is the iPad a revolution? | Scoop.it

Chitika Insights measured tablet web traffic during the week of January 19 to 25 in the US and Canada and the iPad had by far the highest usage at 81% with the Kindle Fire at 7.7%.

Guillaume Decugis's insight:

Interesting to see the discrepency with shipment numbers from IDC as Chuck Jones points out in Forbes. Shipments and usage are two very different things on tablets.

Brian Yanish - MarketingHits.com's curator insight, February 22, 2013 12:15 AM

In my house we have iPads, Kindles and Nexus tablets by far the iPads get the most use in of all age groups. From grandkids to grandpa it comes down to easy of use.

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February 14, 2013 1:22 AM
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Will Windows tablets like Razer Edge be to the iPad what PCs are to consoles?

Will Windows tablets like Razer Edge be to the iPad what PCs are to consoles? | Is the iPad a revolution? | Scoop.it

The Edge is a unique portable gaming PC. It's a Windows 8 tablet. It's a home gaming console. It's a laptop. And it fills all of those roles remarkably well. The Edge will be available by March, starting at $999.

Guillaume Decugis's insight:

The specs of the new Winbdows tablets look awesome for hardcore gamers - nothing like mobile OS, this time it's for real as apparently they can run "real" PC games - not lighter versions.


Ths being said, the challenge is huge as iOS devices and to a lesser extent Android ones have become the portable gaming consoles of choice, relegating the PSP and the DS to niches like kids or casual gamers.


So I wonder whether we'll see the same thing that happened to the video industry in the 80's/90's where the PC took over the hardcore gamers and later the online players from the consoles.


What do you think gamers? Will you spend the $999 for a device like this or will you stick to Angry Birds on the iPad?

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January 8, 2013 4:36 PM
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Here's The Exact Moment (And Reason) Apple Investors Panicked

Here's The Exact Moment (And Reason) Apple Investors Panicked | Is the iPad a revolution? | Scoop.it
According to Barclays, it's all about Apple Maps.
Guillaume Decugis's insight:

Beyond the Maps disaster, it's the whole Web service strategy of Apple which is being questionned by analysts. While the App model has been fueling the growth of the iOS platform so far, the cloud is where the long-term growth is and services like iCloud - not to quote Maps - have been far from convincing as alternatives to Dropbox or equivalent Google or Amazon services.


For tablets, this is all the more important that they're supposed to be one of the forms of the "network computer" people like Larry Ellison have been predicting since 1995 - relying on the could for services rather than local native Apps.

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December 6, 2012 9:48 PM
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Nielsen: 85 Percent Of Tablet And Smartphone Owners Use Devices As “Second Screen” Monthly

Nielsen: 85 Percent Of Tablet And Smartphone Owners Use Devices As “Second Screen” Monthly | Is the iPad a revolution? | Scoop.it
Measurement firm Nielsen today released new figures on second screen adoption, expanding on its research from October which mainly focused on the differences between men and women's TV viewing behaviors.
Guillaume Decugis's insight:

Watch out TV: nobody watches you the good old way anymore. Smartphones and Tablets totally changed the game.

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Scooped by Guillaume Decugis
December 4, 2012 2:24 PM
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Daring Fireball: Why 'The Daily' Failed

Daring Fireball: Why 'The Daily' Failed | Is the iPad a revolution? | Scoop.it
The Daily’s problem was simply that they weren’t conceived to operate on $5 or $6 million per year in revenue.
Guillaume Decugis's insight:

Another take - this one by John Gruber on Daring Fireball - on why the Daily failed. He points out lack of audience clarity and the focus on a single platform.


While the first one is obvioulsy essential for any business, I'm not sure about the last one as a general statement. Some publishing businesses have thrived focusing on the Web only - even when the Web was much younger.


I prefer his closing comment on the size of the team compared to the overall opportunity: this wasn't a way to do a lean experimentation of this market while allowing for adjustments and pivots.

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Scooped by Guillaume Decugis
December 3, 2012 11:23 AM
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Murdoch, News Corp close The Daily: Why the world's first iPad-only paper should be its last.

Murdoch, News Corp close The Daily: Why the world's first iPad-only paper should be its last. | Is the iPad a revolution? | Scoop.it
The world's first iPad-only newspaper may also be its last. To no one's surprise, Rupert Murdoch's News Corp. announced Monday that The Daily will cease publication on Dec. 15 after less than two years in existence.
Guillaume Decugis's insight:

There goes what probably was the most publicized iPad launch in the publishing segment.


As this Slate article points out, it probably shows that even though the iPad will definitely help create new forms of journalism and news consumption experience, it will also not save the traditional media industry without significant changes. 


I can't comment too much on the format, not being an avid reader of the soon-to-be-defunct title but what struck me from the start was how a high-cost organization it seemed to have. 


Launching a new title and trying to make it revolutionary, News Corp should probably have handeld this attemp like a startup. And maybe that's what they called it internally (corporate giants like to think their doing internal startups...). But startups have a word for trying be efficient, growing once they've proven some assumptions, investing when it makes sense, taking risks but also measuring them: it's called lean. The Daily didn't seem to me to be a lean startup at all.


So while the Daily failure is certainly not good news for those who saw the iPad as a way to save the news publishing world, it doesn't mean we should overlook the other attempts : I'm sure we'll see some pure-iPad players successes as well but they will probably be structured very differently than traditionnal media organizations.

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Rescooped by Guillaume Decugis from MobileWeb
November 30, 2012 1:28 PM
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Why SearchMan New Search Visibility Scores are important

Why SearchMan New Search Visibility Scores are important | Is the iPad a revolution? | Scoop.it

The 500 Startups-backed app analytics firm SearchMan is debuting a new tool for mobile developers looking to quickly get a sense of how discoverable their application is inside App Store Search. This metric is more important than ever, following the changes to the iOS 6 App Store in September which have impacted developer rankings by removing or moving sections around and introducing a card-like interface to replace lists, among other things. The update also placed a greater emphasis on search and recommendations than ever before.


Via Brian Yanish - MarketingHits.com
Guillaume Decugis's insight:

We all know how AppStore rankings are important. Top of list Apps in their categories get more discovered and more downloaded. But how about Search Rankings? How do you know if users are searching for your keywords and how many? And how well you rank on all these keywords?


This is why SearchMan visibility score is so important as it finally starts bringing some indication on that to App developers. 

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November 25, 2012 2:01 PM
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Is the iPad Changing the Way We Shop? Or Is the Way We Shop Changing How We Use the iPad? - Forbes

Is the iPad Changing the Way We Shop? Or Is the Way We Shop Changing How We Use the iPad? - Forbes | Is the iPad a revolution? | Scoop.it
While few people won't hesitate to hold up a palm-sized device to scan, calculate and compute whether to buy a product, holding up a tablet seems too intrusive, almost akin to standing too close to someone in the elevator.
Guillaume Decugis's insight:

Interesting article that shows that not only did tablets become w commerce devices but also that consumers don't hesitate to shop with them offline to make sure they get the best deals on Black Friday for instance. Especially with the smaller model like the iPad mini or Nexus 7". 

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Scooped by Guillaume Decugis
November 22, 2012 9:06 PM
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Nudity, e-books and censorship: How Apple became Big Brother

Nudity, e-books and censorship: How Apple became Big Brother | Is the iPad a revolution? | Scoop.it
The principle of freedom of expression is at stake as the global tech giant bans e-books on hippie culture (#iPad #ebooks - How Apple became Big Brother: What would Steve Jobs think?
Guillaume Decugis's insight:

This might have been seen as a marginal problem initially but as Apple progressively takes such a dominant position in various media industries, it is no longer the case. Time we as consumers make Amazon the alternative?

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Scooped by Guillaume Decugis
November 16, 2012 12:58 PM
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Vivek Wadhwa steals the show at ReadWrite mixer, predicting massive change for 2013 from $20 tablet

Vivek Wadhwa steals the show at ReadWrite mixer, predicting massive change for 2013 from $20 tablet | Is the iPad a revolution? | Scoop.it

Vivek Wadhwa was a surprise guest of Dan Lyons yesterday night at the ReadWrite mixer in San Francisco.


Last year, Wadhwa made predictions for tech in 2013 that turned out very accurate: slowing growth in social media, Zynga and Groupon'd stock crash, etc... This year he brought in stage the $20 tablet that was recently announced and talked about the powerful change it could bring particularly in developing countries. He also blamed All Things D's Kara Swisher for not covering the news and missing the most important trend in mobile computing (you can see from the picture she's not exactly thrilled by his attack).


Education, Business, Commerce, etc... : bringing billions online will impact all these areas in a major way. As he pointed out, hundreds of million people in India already invested in a $50 cell phone which became their vital communication device. A $20 tablet could bring even more important change.


The revolution is going global.


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Scooped by Guillaume Decugis
November 8, 2012 1:57 PM
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Chart: Tablets cutting legs out from under regular PCs

Chart: Tablets cutting legs out from under regular PCs | Is the iPad a revolution? | Scoop.it

The once predicted Post-PC world has arrived.

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