The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.
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Murray McKercher's curator insight,
February 16, 2013 9:10 AM
"Go Somewhere and get functionality as opposed to Bring Something To Me to get functionality" Agreed, this is an interesting look back at the recent past that speaks to the current issues in mobile Application Development..Native Mobile Apps versus Web-based Mobile Apps...going way back in the early mobile internet days we argued aboutthe "walled garden" approach that operator's were using to try and "contain" a subscriber community within their - the operator's - ecosystem..
People do not like to be constrained in a "walled garden" approach...
Murray
ben bernard's comment,
January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Guillaume Decugis's curator insight,
March 8, 2013 7:28 PM
Key take-aways: The last point is particularly interesting : mobile usage doesn't compete with desktop's but completes it.
Brian Yanish - MarketingHits.com's curator insight,
February 22, 2013 12:15 AM
In my house we have iPads, Kindles and Nexus tablets by far the iPads get the most use in of all age groups. From grandkids to grandpa it comes down to easy of use. |
The Smartphone once was getting smaller, then bigger, will the Tablet TAKE OVER!?