You walk into a cafe in Mumbai, Bengaluru, Delhi, or any tier-2 city, and you will spot a bright green drink on every other table and a wide range of matcha flavours on their menu cards.This sudden rise in the consumption of matcha in India reflects a shift in cafe culture where consumers are drawn to healthier, visually appealing beverages. Matcha was once considered a niche Japanese beverage, which is now becoming a go-to drink for Indian consumers.So, what is the reason for this sudden shift?

From Japan to your cup: The Matcha Revolution

Matcha has been a part of Japanese culture for decades, but its journey into India is relatively recent. Matcha is made by grinding shade-grown tea leaves into a fine powder, and that is whisked directly into water or milk. Matcha began to be introduced in Premium cafe and wellness circles as a smooth, calming drink, full of nutritional benefits. Indian cafes then started to introduce matcha in a more familiar way that is known to Indians, like Iced Matcha Latte and Mango matcha. 
Bree Matcha’s own range reflects this evolution, with options ranging from ceremonial Matcha and signature matcha to everyday and flavoured varieties.

Why are Indians Loving Matcha?


1. Matcha Offers an Alternative to Coffee  

Indians are heavily dependent on coffee for instant energy, as caffeine gives them an instant spike in energy, but it only lasts for a few hours. So we need another coffee for that spike of energy. On the other hand, the caffeine in matcha hits differently because of its naturally occurring L-Theanine. Coffee is a default drink for “I need a caffeine boost.”Matcha is not replacing coffee, but giving consumers a more stable caffeine drink. 
2. The Rise of Wellness Culture
Cafe culture used to be about consuming sugary drinks like frappes, large coffees, and desserts.
Now people are more conscious about what they order as wellness and health consciousness is increasing in the Indian population.Matcha fits perfectly into these changing times as it is associated with antioxidants, mindful consumption, and a more balanced approach to energy. Since the entire tea leaf is consumed, matcha naturally contains compounds found in the leaf, including catechins such as EGCG.
This has made organic matcha powder a go-to choice for health-conscious consumers. Nowadays, the question has changed from

India's temple economy is worth ₹3.02L crore, supports 8 cr livelihoods and these 8 startups are building in every layer of it 💥👇

Ankit Agarwal built Phool.co out of Kanpur turning discarded temple flowers from the ghats into charcoal-free incense, bio-leather, and wellness products.

Back in 2012, Goonjan Mall built the onlineprasadd shipping prasad from Vaishno Devi, Shirdi and Tirupati to devotees across India and overseas.

Manu Jain, Himanshu Semwal, and Aacharya Dev co-founded VAMA App which is an app for e-pujas, live darshan and astrology.

Sridhar Joshi turned OM Bhakti into one of India's first organised puja samagri brands where cotton wicks, ghee wicks and oils built like FMCG products, now at ~₹26Cr revenue and targeting ₹100Cr by Fy28.

Gagan Dhawan created Servdharmm turning India's fragmented puja samagri market into an organised retail category with standardised sourcing, packaging and shelves.

Samir MC launched Rae by Tamara i.e. a hotel brand built for pilgrimage towns, not business districts.

Puneet Tandon started DharmikVibes | Spiritual Platform aka a new spiritual app for yatra booking, VIP darshan and daily devotional content for NRIs and urban devotees.

Ajinkya Mishra built Svastikaa aka a devotional gifting and sacred-space brand that's reached over a million customers with puja products and temple-inspired design.

India's devotion has always been economic where flowers, prasad, travel, etc. is woven into 1 massive ecosystem that nobody in the biz world talks about.

This Janmashtami, it’s worth remembering that our festivals and traditions don't just carry meaning. They carry millions of livelihoods, and now, a whole new generation of founders is building on top of them :)

Happy Janmashtami 🙏❤ | 42 comments on LinkedIn

Most people assume Diwali airfares rise because everyone travels at once. That's only half the story this year.

Air India cut domestic capacity by up to 22% between June and August. IndiGo trimmed 5-7%. Together, India's two largest carriers pulled roughly 250 flights a day out of the schedule — before festival demand even entered the picture.

The reason wasn't Diwali. It was jet fuel. Aviation Turbine Fuel prices spiked on West Asia tensions, and certain routes stopped being commercially viable to fly at full frequency.

That capacity has not fully come back. As of this month, Air India Express is still down 8% year-on-year. SpiceJet, down nearly 17%.

Diwali falls on Sunday, 8 November this year. The sharpest fare spike traditionally lands in the final 7 to 10 days before the festival — so the worst pricing hasn't hit yet.

Here's the part retail booking advice won't tell you: group and block-rate negotiations run on spare seat inventory. When base capacity is already down 5-20% before demand even peaks, airlines simply have fewer seats to allocate to a negotiated block — for a wedding party, a corporate offsite, or a year-end event.

If your company has group movement planned around this window, the seats you need may already be the ones that got cut in June.

Anyone else seeing block-rate quotes come in tighter than usual for late October and early November?

#CorporateTravel #MICE #BusinessTravel

In 1962, JRD Tata brought in a young hotelier to fix one badly-run hotel in Bombay. 35 years later, he had built the Taj Hotels into 1 of India's most powerful hotel companies.

That hotelier was Ajit Baburao Kerkar.

His path into hospitality started by accident. He moved to Bombay wanting to be a cricketer. Cricket took him to England, where he drifted into the restaurant trade & eventually rose to manage a well-known London catering institution.

That's where the Tatas found him.

When he joined the Taj Mahal Hotel, Bombay, the property was struggling badly. The hotel was so poorly managed that JRD Tata had once joked that he didn't even know where to begin fixing it.

But Kerkar figured it out. 

He joined in 1962 & by 1970, he was running IHCL as MD. He gutted parts of the Taj while it remained operational, installed a lift, expanded the property & found ways to fund improvements through the hotel's own savings instead of constantly going back to the Tatas for capital.

Over the next few years, he took that single hotel & built it into India's largest hospitality company. He structured separate companies with outside investors to fund each new property.

He helped build Fort Aguada in Goa, turning it into one of the properties that helped put Goa on the global tourism map.

Then two maharajas approached him separately, one from Udaipur, one from Jaipur, asking if the Taj would run their palaces. Kerkar said yes to both & in doing so invented an entirely new category in Indian tourism: “Palace Tourism.”

Rajasthan as a global destination exists largely because of that decision.

The same approach took Kerkar to Delhi, Kolkata, Kerala and several other destinations.

By the mid-1990s, the company had grown from a single flagship hotel into a portfolio of 40–50+ hotels, with FY1996-97 sales of over ₹618 crore & net profit above ₹146 Cr.

Veteran hospitality journalist Vir Sanghvi summed it up simply: without the Taj, there would be no Palace Tourism, no Goa, no Kerala, and quite possibly no real Indian hotel industry as we know it.

He didn't just build hotels. He built the reasons people started visiting India in the first place🇮🇳 | 39 comments on LinkedIn

INDIA DOESN’T JUST HAVE A CHAI MARKET.

IT HAS A CHAI ECONOMY.

India’s tea market was worth:

$11.86 BILLION
2025 projects $15.44 billion by 2034


But here’s where it gets interesting.

Chai is becoming a QSR category.

The players are scaling fast:

CHAI SUTTA BAR
650+ OUTLETS
390+ CITIES

Tea Time
4,000+ OUTLETS
20+ STATES

Chaayos
200+ OUTLETS
₹310.6 CR FY25 OPERATING REVENUE

Chai Point
180+ STORES
~9 LAKH CUPS/DAY

Tea Post
250 OUTLETS
INDIA + DUBAI

Tealogy Cafe
500+ OUTLETS
100+ CITIES

And this is only the organised layer.

The older ₹873 CR organised chai-café estimate was for FY24.

The unorganised market?

Millions of tapris.
Local cafés.
Office chai.
Railway chai.
College chai.
Highway chai.

That is the real beast.

Because chai has the perfect QSR economics:

₹10–₹50
LOW TICKET

HIGH FREQUENCY
REPEAT PURCHASE

LOW COMPLEXITY
EASY FORMAT

MASS MARKET
TIER 1 → TIER 3

Coffee built premium cafés.

Chai is building MASS-MARKET QSRs.

And perhaps the biggest opportunity isn't selling Indians more chai.

It is ORGANISING THE CHAI THEY ALREADY DRINK.

The next Starbucks of India might not sell coffee.

It might sell ₹20 chai.

Normal is boring.

We dig the odd.

— TheOddDesk

#QSR #Chai #TeaBusiness #IndianFoodBusiness #FoodBusiness #ConsumerBusiness #IndianStartups #IrshadAhmad #FMCG #BusinessStrategy #TheOddDesk

Reliance has built one of India’s largest portfolios of international and premium brands, particularly across fashion, luxury, beauty, food, toys and home & lifestyle.

Through Reliance Brands Limited (RBL), a subsidiary of Reliance Retail Ventures, the group has partnered with a wide range of global brands and brought them closer to Indian consumers. RBL began operations in 2007 with a focus on building global luxury and premium brands in India. (Reliance Industries Limited)

Some of the major brands in its portfolio include:
• Luxury: Valentino, Tiffany & Co., Giorgio Armani, Bottega Veneta, Zegna, Versace, Burberry, Balenciaga and Ferragamo

• Fashion & Lifestyle: Coach, Tory Burch, Diesel, Michael Kors, Hugo Boss, Superdry, Steve Madden, Brooks Brothers and Tumi

• Home & Lifestyle: Pottery Barn, Pottery Barn Kids, West Elm and Villeroy & Boch

• Beauty: Sephora and Flormar
• Food & Beverages: Pret A Manger
• Toys & Kids: Hamleys and Mothercare

Reliance Retail also operates major fashion and lifestyle formats such as AJIO, Trends, Yousta, Azorte and Tira, giving the group a presence across value, premium and luxury segments. (Reliance Industries Limited)

According to Reliance’s latest available retail information, Reliance Retail operated 20,169 stores as of June 30, 2026, with more than 78.4 million sq. ft. of retail area. Its FY2025–26 gross revenue was ₹3,70,026 crore. (Reliance Retail)

The portfolio shown in the graphic is not exhaustive and represents only a selection of the international brands associated with Reliance’s retail ecosystem.

Venturloop — India’s startup launch and discovery platform.

Explore India’s domestic tourism boom, from experiential and spiritual travel to wildlife, wellness, adventure and offbeat destinations, and discover new opportunities for travel agents.

Explore why more Indian travellers are choosing travel insurance in 2026 for medical emergencies, delays, cancellations and baggage.

Discover how Indian Gen Z luxury consumers are changing luxury through values, culture, and digital engagement.

Indian travellers seek immersive cultural experiences, focusing on heritage, festivals, local food, and community interactions, moving beyond traditional sightseeing.

The study found that 87% prefer trips lasting under a week, while 66% book within days or weeks of travel.

Thomas Cook India has launched its India Forex Report 2026, analysing forex purchasing and spending patterns across leisure, overseas education and corporate travel. The report, based on transactions from April 2025 to March 2026, highlights rising demand from Tier 2 and Tier 3 cities, growing digital adoption, shorter purchase cycles, increased use of destination-specific currencies and strong preference for forex cards among corporate travellers.

Inaugural research shows travel remains a powerful source of joy, reset and connection - even as travellers adapt to uncertainty

𝗧𝗵𝗮𝗶𝗹𝗮𝗻𝗱 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗼𝗻𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗳𝗼𝗿 𝗜𝗻𝗱𝗶𝗮𝗻 𝘁𝗿𝗮𝘃𝗲𝗹𝗹𝗲𝗿𝘀: 𝟲𝟬 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝟯𝟬.
𝗕𝘂𝘁 𝗜 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝗿 𝘀𝘁𝗼𝗿𝘆 𝗶𝘀 𝘀𝗼𝗺𝗲𝘄𝗵𝗲𝗿𝗲 𝗲𝗹𝘀𝗲.

From 15 September 2026, Indian ordinary passport holders will continue to have visa-exempt access to Thailand for tourism, but the permitted stay will change from 60 days to 30 days.

For most leisure travellers, 30 days is still more than enough for a holiday. So what caught my attention wasn't really the number. It was the bigger picture around it.
India recorded 32.83 million Indian national departures in 2025, up 6.3% and Thailand welcomed around 2.49 million Indian travellers in 2025, making India an increasingly important source market for Thailand.

As Indian outbound travel grows, destinations aren't just competing on beaches, hotels or attractions. They're competing on ease.
How easy is it to enter?
How easy is it to connect by air?
How easy is it to plan the trip?
And once you arrive, how easy is it to have a genuinely good experience?

For airlines, hotels and tourism boards, that "ease factor" may become just as important as the destination itself.

Thailand's change doesn't make the destination less attractive to me. It simply makes me wonder:
As Indian outbound travel grows, will ease of access become one of the biggest factors influencing where Indians choose to travel next?

#News #Update #Visa #Thailand #India #OutboundTravel #ThailandTourism #DestinationMarketing
Tourism Authority of Thailand

The numbers tell a compelling story and explain why the world is increasingly bullish on India.

India is not just one of the fastest-growing luxury markets in the world. It is emerging as the star of Asia’s luxury growth story.

Let’s look at the numbers:
📈 Luxury market growth: India is growing at approximately 10%, compared with Europe at 2–3% and China at 4–5%.
💰 Billionaire population: India ranks 3rd globally, after the US and China.
👑 Millionaire growth: By 2027, India is projected to cross 1.2 million millionaires.
🚀 The affluent consumer boom: By 2036, India is projected to surpass China in the number of affluent consumers. (NielsenIQ)
🌍 The global middle-class engine: India accounts for 30% of new global middle-class consumers—the highest share in the world.
🏠 110 million new middle-income households: By 2030, India is expected to add 110 million middle-income households. (Deloitte)
💎 The luxury opportunity: India’s luxury market is expected to grow from USD 12.1 billion in 2025 to over USD 20 billion by 2030, with experiential luxury, automobiles and beauty accounting for more than 65% of the total market value.

The opportunity is undeniable. But growth alone does not guarantee success.
India is not one market. It is a complex ecosystem of diverse consumers, cities, aspirations and spending behaviours.

The real question for luxury brands is not just “Why India?”

It is “Where in India, which consumer, and what is the right strategy to win?”

At Luxe Analytics, we help luxury brands understand the Indian market, identify the right consumer and growth opportunities, and build strategies for successful market entry and expansion.

#LuxuryMarket #IndiaLuxury #MarketResearch #LuxeAnalytics

A proud hat-trick for Noor Mahal, Autograph Collection by Marriott International.

Colonel Manbeer Sandhu has been honoured with the Lifetime Excellence in the Hospitality Industry Award, Mahesh Singh Jasrotia has been named Hotel General Manager of the Year, and Noor Mahal, Autograph Collection has received the Historic Hospitality Milestone Award.

Together, these recognitions celebrate a lifetime of vision, leadership that continues to take Noor Mahal forward, and a landmark journey as India’s first Autograph Collection hotel.

A moment of immense pride for the entire Noor Mahal family.

#NoorMahalPalace #NoorMahalPalaceKarnal #AutographCollection #MarriottBonvoy

Roop Partap Choudhary Colonel Saab

India drinks 0.07 kg of coffee per capita. The global average is 1.3 kg.

That gap isn't a weakness. It's a $13 billion runway by 2030.

Here's who's racing to own it:

☕ CAFE WARS
Starbucks India crossed 502 stores, hit ₹1,367 Cr revenue, and slashed losses from ₹136 Cr to ₹49 Cr by pivoting from store count to unit economics.

Blue Tokai Coffee Roasters grew 5x in 4 years (₹41 Cr → ₹325 Cr). 115+ outlets. 35–40% of India's premium at-home segment. Targeting 800 stores and ₹2,000 Cr by 2029. Backed by Verlinvest, A91 Partners, Anicut Capital ($110M+ raised).

Third Wave Coffee: 165 outlets across 12 cities. WestBridge Capital and Creaegis behind it ($69.9M raised). Heavy bet on digital loyalty.

abcoffee doubled revenue YoY. 90+ kiosks. 60% repeat rate. Compact grab-and-go in office parks — the anti-lounge model. Pre-Series B of ₹61 Cr from Kliff Ventures.

Roastery Coffee House: 16 stores, consistently profitable. Raised ₹50 Cr to scale to 50. Opened a pop-up in Helsinki — sold out in 3 days. Now setting up a permanent Nordic flagship.

Cafe Coffee Day India swung to ₹14 Cr profit (from ₹176 Cr loss). Strategy? Shrink stores to 424, scale vending to 55,802 machines.

WISHVISH FOODS PRIVATE LIMITED (The Filter Coffee): 10 outlets, ₹51 Cr revenue. Bikaji's Deepak Agarwal investing ₹100 Cr over 2 years.

Tim Hortons: 44 locations, 11 states. Apparel Group & Gateway Partners JV with ₹2B planned investment.

📦 D2C & RTD
Sleepy Owl Coffee hit ₹350 Cr revenue (58% YoY growth), narrowed losses, moved to 100% Made-in-India manufacturing. Series C2 backed by Gauri Khan Family Trust and Optiscape.

Tata Consumer Products launched RTD cold coffee cans 23% revenue growth in Q4. Nescafé dropped Espresso Concentrate for home iced lattes. Dunkin' rolled out RTD espresso in March 2026.

Rage Coffee and Blue Tokai Coffee Roasters bypassed supermarket shelves entirely building directly on Blinkit, Zepto, Swiggy Instamart dark stores.

🌱 ORIGIN
India produces 374K MT annually. 75% exported. Record $1.8B in coffee exports FY24. Five GI-tagged origins: Coorg, Chikmagalur, Bababudangiris, Wayanad, Araku Valley.

Ratnagiri Estate running 72-hour bio-fermentations hitting SCA 86+ scores attracting global roasters like Onyx Coffee Lab.

📊 The macro setup:
→ Market: $9B today, $13B by 2030
→ GST on instant coffee slashed from 18% to 5%
→ 100% import duty protects domestic growers
→ Quick-commerce is the new shelf space
→ Home coffee machine market growing at 18.4% CAGR

My take: The winners won't be whoever opens the most stores. It'll be whoever cracks unit economics + subscription retention + quick-commerce distribution simultaneously.

Who's your bet cafe-first or D2C-first?

Source: Strategic Analysis of Indian Specialty Coffee Market (FY2026–FY2030)

#Coffee #India #SpecialtyCoffee #D2C #StartupIndia #FoodTech #QuickCommerce #Investing #RetailStrategy #FMCG #Founders #MarketAnalysis

A Japanese VC just invested $1.3M in an Indian coffee chain with just 25 stores 👀 & that tells us more about India’s coffee market than a Starbucks expansion ever could.

The company is First Coffee, founded by Sohrab Sitaram and Shiv Dhawan in 2023.

It opened its 1st store in Delhi in April 2024. Today, it has 25 stores across Delhi, Punjab and Haryana, and has raised $2.5M in total.

The latest round was led by Japan’s DG Daiwa Ventures（DGDV） Ventures, marking its 1st investment in India’s specialty-coffee market.

What makes the bet more interesting is the founder fit.

Sohrab previously helped scale Keventers to 200+ outlets in 3 years, giving him experience with beverage-led retail, rollout discipline and brand replication.

But First Coffee is also betting on a specific format: grab-and-go specialty coffee, with 100% Arabica beans sourced from Indian estates, premium beverages and a model built around speed and convenience.

And the timing is interesting.

India already has 5,339 branded coffee-shop outlets, up 12.7% in a year.

Blue Tokai Coffee Roasters has 240+ outlets and wants to reach 800 by FY30
Nothing Before Coffee has 114 across 45 cities
Third Wave Coffee is targeting 320 cafés this year

So the market is no longer about whether Indians will pay for premium coffee. It is increasingly about the role coffee plays in different parts of their day.

At home, premium coffee competes with the ritual of making it yourself. On the move, it competes on speed and convenience. In a café, the beverage becomes part of a larger experience, where people are also paying for the space, ambience, WiFi, meetings and time spent there.

India’s coffee retail chains market saw dine-in account for 62.4% of the market in 2023, with consumers willing to pay a premium for ambience, seating and social spaces, while takeaway is expected to grow faster with urban lifestyles.

That is why I find this category interesting.

First Coffee is betting that specialty coffee can become a faster, more convenient habit. But premium coffee may still build its strongest moat in dine-in, where the customer is paying for much more than what is inside the cup.

The result is a coffee market that is becoming increasingly fragmented by occasion: the morning ritual at home, the weekday coffee between meetings, the café used as a workspace, the weekend social visit and the quick premium pickup.

And the winner may not simply be the brand with the best beans, the best couch or the fastest counter.

It may be the one that understands which coffee habit India repeats most often over the next 5 years.

The Flybrary initiative allows passengers to browse and read books, plus carry them for the journey

IndiGo turned 20 this month controlling 66.3 percent of India's domestic capacity. In December, roughly 4,500 of its flights were cancelled in ten days. Both numbers describe the same airline.

The milestones are real. A 430-aircraft fleet, ranking among the ten largest airlines globally by flight frequency, and the third most punctual airline in the world at 86.64 percent on time performance in June. Twenty years in, IndiGo built genuine scale.

The same year exposed what that scale costs when it fails. New Flight Duty Time Limitation rules meant to reduce pilot fatigue landed on a crew roster that had not been resized for them. Cancellations ran from December 2 to 12, roughly 4,500 flights, more than ten lakh passengers affected, and an estimated 24 crore rupees paid out in compensation. The regulator responded with a 22.2 crore rupee fine and a temporary rule exemption that ran until February 2026 while the airline rebuilt crew buffers.

The structural response followed. The Competition Commission opened a formal abuse of dominance investigation in February, citing artificial scarcity created during the disruption. IndiGo has since proposed voluntary commitments, a crisis management group triggered within 15 minutes of a major disruption, a round the clock grievance desk, and complaint resolution inside 48 to 72 hours, now open for public comment. Separately, the government fast tracked approvals for three new domestic entrants this year, the most direct competitive push in years. IndiGo's own domestic share still climbed to a record 66.3 percent by June.

For corporate group and MICE programs, this is not background news, it is a booking risk data point. When a departure depends on consolidating passengers from a dozen domestic cities onto one carrier's network, a single crew planning failure at that carrier can stall the entire program regardless of how well the trip itself was planned. We build multi carrier contingency into every group movement above a certain size for exactly this reason, not as a cost optimisation, as a delivery guarantee.

Does single carrier dependency sit on your corporate travel risk register the way currency exposure or visa timelines already do?

#MICETravel #CorporateTravel #AviationIndustry

Indian travellers are embracing slower, more meaningful holidays, choosing fewer destinations and longer stays to prioritise rest, local experiences, cultural immersion and quality time over rushed sightseeing schedules., Travel, Times Now

Every hotel booking app in India runs on the same underlying assumption: that a recommendation engine trained on booking patterns from Mumbai, Bengaluru, and Delhi can be extended, with minor tuning, to Indore, Coimbatore, or Siliguri. It can't. And the gap between that assumption and reality is becoming one of the more expensive blind spots in Indian travel tech.

The happiness we associate with travel begins much before you board the plane, says a digital platform's survey of more than 10,000 travellers.