Chief executive Brian Niccol explains why he thinks AI will help the coffee giant regain its buzz.
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Graham Watson
onto A-Level Business Management February 2, 3:17 AM
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Starbucks has bet big on AI, with further automation to stop the stocking out that has beset some of its stores. The arrival of a new Chief Executive, Brian Niccol, has bet big on technology cutting costs and at the same time has tweaked one or two things at Starbucks.
However, will it be enough to transform the fortunes of the globally-renowned coffee chain that seemed to have, temporarily at least, lost its way?