A shift to everyday discounts isn't the only way that shops are trying to chase customer loyalty.
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Scooped by
Graham Watson
onto A-Level Business Management April 16, 2023 6:23 AM
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An insight into an form of marketing, in this history of supermarket discounts, and customer loyalty, starting with Green Shield stamps and ending with the current strategy of offering loyal customers discounts on their shopping.
However, the supermarkets are canny - in offering these discounts they are better able to track the shopping habits of their customers.