The firm says its Punk IPA and other beers will be brewed in the country by the end of next month.
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Scooped by
Graham Watson
onto A-Level Business Management February 20, 2023 3:12 AM
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A lovely Business Management Monday morning starter for 10, with the news that BrewDog are entering the Chinese market, having partnered with Budweiser China. Classic application of the Ansoff Matrix by 8 o'clock, anyone?
It's also interesting to note that this isn't being universally approved of - not least in the present geopolitical environment - and others are pointing the incongruity of supposed 'punk' BrewDog partnering with Budweiser.