‘Subvertisers’ hijack 400 posters in Belgium, France, Germany and the UK to satirise what they claim are misleading ads by carmakers
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Scooped by
Graham Watson
onto IB Business Management January 19, 2023 5:41 AM
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A nice bit of hijacking corporate marketing with a group of subvertisers putting up 400 alternative marketing campaigns, calling into question the environmental credentials of Toyota and BMW and highlighting the environmental costs of their SUVs.