Tailored Expertise Sourcing & Market Intelligence in Global Consulting

Alright, let’s dive deep into the fascinating case of the Kawasaki Corleo, a hydrogen-powered four-legged robot, and dissect it through the lens of human-centered change and innovation. As our founder Braden Kelley would tell you, it’s not simply a matter of “yes” or “no.” Innovation is a complex beast, and we must approach it with nuance.

In today’s competitive landscape, a strong value proposition is essential for any business to thrive. It’s the foundation of your marketing strategy, the core of your brand promise and the key to attracting and retaining customers. But what are the ingredients of a truly successful value proposition?

Et si manger sans mettre son jeu en pause devenait enfin possible ? C’est le pari (aussi fou que génial) relevé par la marque indonésienne Haraku Ramen Halal en dévoilant « The One Noodle », une nouille de 3,5 mètres de long pensée pour les gamers. L’idée : permettre aux joueuses et joueurs de savourer leur repas sans jamais quitter leur écran. Une création à la croisée de la food culture et du gaming, aussi inattendue qu’ultra ciblée.

Manus went viral online within just about 20 hours of its preview launch on Wednesday. Manus is reportedly the world's first truly general AI agent. Examples showcased on the official website demonstrate its ability to independently think, plan, and execute complex tasks, delivering complete results, CCTV.com reported on Thursday.

Vision artificielle, traitement du langage naturel, classification, aide à la décision…Toutes ces applications reposant sur des algorithmes d’apprentissage artificiel pourraient voir leur efficacité très sérieusement augmentée grâce au calcul quantique.

L’essor fulgurant de l’IA impose des infrastructures révolutionnaires. OVHcloud, fort de son expertise, se positionne en leader de la prochaine génération de datacenters 1GW, alliant puissance et innovation.

Face à la surcharge numérique, HMD encourage une pause hebdomadaire des smartphones. Un appel à la détox technologique soutenu par des téléphones minimalistes et des conseils pratiques.

In 2023, we began experimenting with over 40 AI tools. Initially, we used AI to simulate some innovation workshops we had previously conducted with clients to compare the results. Since then, we’ve applied AI in a variety of contexts: working on all kind of challenges (de processes, HR. communication, product and service development…) in very different sectors (pharmaceutical, food, bank, cosmetics…). Through these experiences, we’ve drawn some very clear conclusions.

Dig into human psychology to help people take risks and make innovation the norm within your organization. Imagine this: you’re on a game show standing in front of three doors. Behind one of the doors is a prize, behind the other two, goats. You select a door. The host then opens one of the remaining doors to reveal a goat, and offers you a choice. Do you want to stick with your original choice, or switch doors? Which option gives you a greater advantage of winning?

There is an 80 percent chance that growth “outside the box” is a top-5 priority in your company. The “box” refers to your company’s current business model, operating model, and mental model. But chances are, your company is not delivering that growth. Only 1 in 30 company startups build a new $50 million business, 29 out of 30 attempts fail. Even in good times, out-of-the-box innovation is a tough game. No one is really happy.

Avec la troisième version de son grand modèle de langage, lancée en décembre, l’entreprise d’intelligence artificielle chinoise DeepSeek pourrait bien avoir battu en brèche l’idée que les meilleures IA requièrent des milliards de dollars et les puces les plus avancées. Pour seulement 5,6 millions, soit 7 % du coût du développement de ChatGPT, Pékin est parvenu à créer une IA comparable aux modèles américains.

Measuring less than 5 mm in size, microplastics are formed over time as plastic materials break down but don’t biodegrade. Exposure to these substances can come through food, air, and skin absorption. While scientists are learning more about how these substances are absorbed by the body, questions remain about how much exposure is safe, what effect — if any — microplastics could have on brain function, and what clinicians should tell their patients.

One of the most annoying things I hear from leaders is that “we had a great strategy, but just couldn’t execute it.” That’s simply not possible. If you can’t execute it, it’s not a great strategy. Most likely, it was a fantasy cooked up by some combination of consultants and investment bankers which was enshrined in PowerPoint.

A great product alone isn’t enough to stay ahead in today’s market. Businesses need to find new ways to generate revenue and build stronger customer relationships. One of the best ways to do this is by offering services—either alongside or instead of physical products. Done right, service monetization creates steady income, enhances customer loyalty, and opens new growth opportunities. Yet, many companies struggle to make it work. So why are services such a valuable revenue stream? And what are the common mistakes businesses make?

Quand un restaurant irlandais décide de servir l’addition à la sauce Ryanair, même le PDG de la compagnie aérienne ne peut que sourire. De passage au restaurant Luvida à Navan, en Irlande, Michael O’Leary a eu droit à une addition personnalisée, truffée de clins d’œil aux fameuses “options payantes” qui ont fait la réputation de Ryanair. Une opération aussi culottée qu’hilarante, qui fait le tour des réseaux sociaux.

Le 9 mars dernier, un chercheur français du Centre national de la recherche scientifique (CNRS) a été refoulé par les États-Unis alors qu’il se rendait à un congrès scientifique dans le domaine de la recherche spatiale. Son téléphone et son ordinateur furent fouillés et il fut un temps menacé de poursuites judiciaires en raison de la présence de messages considérés comme hostiles au président Donald Trump.

A French start-up, Constellation Technologies & Operations (CTO), aims to usher in a new era of space telecommunications with its Very Low Earth Orbit (VLEO) satellite constellation. This means telecom companies could use a satellite network to deliver internet just like their ground-based networks, offering fast, responsive connections from space.

Les solutions relevant de l’intelligence artificielle au service des acteurs de la grande distribution se multiplient, et l’IA pourrait, demain, occuper une place centrale au sein de tous les services de ces entreprises.

DeepSeek et ModelBest adoptent des stratégies inédites pour rendre les modèles IA plus efficaces. Entre innovation en formation et densification, ces entreprises redéfinissent les standards de l’industrie.

Innovation in government often feels like a rare, big breakthrough that changes everything. But in reality, innovation is driven by curiosity—by asking the right questions and exploring new possibilities. In the public sector, where challenges are constantly evolving, fostering a culture of curiosity can lead to breakthroughs that drive progress and solve problems in unexpected ways.

You were born creative. As an infant, you had to figure many things out—how to get fed or changed, get help or attention, and make a onesie covered in spit-up still look adorable. As you grew older, your creativity grew, too. You drew pictures, wrote stories, played dress-up, and acted out imaginary stories.
Then you went to school, and it was time to be serious. Suddenly, creativity had a time and place. It became an elective or a hobby. Something you did just enough of to be “well-rounded” but not so much that you would be judged irresponsible or impractical.
When you entered the “real world,” your job determined whether you were creative. Advertising, design, marketing, innovation? Creative. Business, medicine, law, engineering? Not creative.

La start-up chinoise d'IA a dévoilé un modèle très performant avec un coût minime par rapport aux modèles américains. Une prouesse qui remettrait en cause les dépenses faramineuses des géants de la tech dans les puces.

Strategic Research a collaboré courant 2024 avec un groupe d’étudiants en MSc Marketing de HEC Paris. La mission était d’imaginer l’avenir de l’industrie des études de marché. Ce travail s’est nourri de recherches documentaires et d’une quinzaine d’entretiens avec des professionnels reconnus issus de divers horizons, incluant les secteurs des études de marché, du conseil et de l’Intelligence Artificielle.