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How the Mobile Revolution Is Changing Business Communication
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Created by Bovee and Thill, the authors of the best-selling college textbooks in business communication for more than 25 years, and the only authors who explain and illustrate in every chapter how mobile is revolutionizing business communication. These resources below will help you spend less time preparing and more time teaching about this topic. For more information about Bovee and Thill's texts and the exclusive, superior coverage they give to all aspects of business communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go http://blog.businesscommunicationnetwork.com/texts. To find your local sales representative, visit http://www.pearsonhighered.com/educator/replocator. To contact the authors, use this form: https://businesscommunicationnetwork.com/contact-us/. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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Read more to find out why it’s important, now more than ever, to teach your students to write better on mobile. 
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"I'll elaborate on these trends:
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In order to thrive in the mobile-first world, you need to rethink your approach to brand awareness and customer satisfaction.
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"The future clearly belongs to mobile, as reflected across the many promising new advancements, from augmented reality (AR) and virtual reality (VR) to the rise of second-screen applications."
Bovee & Thill's Online Business Communication Magazines's insight:
"The following is a quick rundown of the hottest 2016 trends in mobile solutions and devices and the most promising innovations for 2017 and beyond:" . . .
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Are you ready for the internal mobile communications revolution? By 2020 Generation Y, the mobile generation, will make up 50% of the workforce.
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What are the consequences of digital distraction and how can we minimize them?
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"Are the authors of the business communication textbook you've adopted still pretending mobile communication doesn't exist? Don't let an obsolete business communication textbook hold your students back."
Order examination copies of Bovee and Thill's business communication textbooks.
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Someday all business communication textbooks will cover mobile communication, but one author team covers it now!
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Mobile technology has changed the nature of the modern workforce beyond all recognition. Local businesses play on a global stage and employees are no longer restricted to working in one location. Widespread adoption of technology has also had significant effects on how businesses communicate, changing the way they converse with consumers, stakeholders, and third parties."
Bovee & Thill's Online Business Communication Magazines's insight:
"The rapidly changing landscape presents a unique challenge to communication students. Although most will already graduate with skills ranging from demonstrable creativity to negotiation and critical evaluation, the rise of mobile technology forces majors to adapt and broaden their skill set to take on the challenge sufficiently. While businesses do not expect communication majors to graduate with the same skills as a computer science or information technology major, they do expect an understanding of the drivers in the trend toward mobile."
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